Friday, February 28, 2020

BRAND PROFILE: Bodyography

Make-up and skin care that is 100% vegan & cruelty free, as well as being free of talc, triclosan, parabens, mineral oil, sulfates, lead and gluten.  Their approach is to create products that "bridge the gap"; they work for both trained professionals and consumers who just love the best in beauty products.

Bodyography is also eco-friendly.  They have reduced their plastic consumption by 35% in the past few years by eliminating caps and using airless pumping technology.  They have also put their ingredients clearly on their labels, being completely transparent about what's in the products you are using.

Cosmetics
A complete line of safe, vegan products with bright and bold colors, soft pastels and everything in between.  You can find your perfect beauty look with their pure pigment eye shadow palettes, silky foundations and exciting lipsticks & glosses.  These mineral based products are lightweight and give your skin breathing room, so they're perfect everyday.

Skin Care
Nutritious and high quality ingredient products fight free radicals and help stop the signs of aging.  You can find moisturizers, serum, cleansers and more, all created to help you rejuvenate and revitalize your skin.


Thursday, February 27, 2020

How do I know my hair type?


When looking at hair products have you ever noticed that it may say it’s for fine, medium, or coarse hair? Have you ever then thought which one is my hair? Even though you can say your hair is big and crazy, or flat and lifeless, it’s the diameter of your hair that really matters when choosing a product for you.  Don’t confuse hair density with diameter; people with fine hair can still have a ton of it but still be considered fine.

Hair Thickness
Hair thickness actually refers to the width of one single strand of hair. You can have either thick, medium, or fine  – or a mixture of all three types!


To find out your hair type, all you need to do is a strand test! First start by taking a single hair in between your fingers, if you can’t feel the hair between your fingers then you have fine hair. If you can feel the hair a little then you have medium hair. If you can feel a thick strand then your hair is considered coarse.


If you’re still struggling to determine your hair type, you can also do a thread test. Pull a single hair from your head and lay it next to a piece of sewing thread (putting it on a surface that's the opposite color of your hair will help). If it’s the same width as the thread, your hair is medium, but if it’s thinner or thicker, so is your hair.


Hair Density

Just because the diameter of your hair is fine doesn't mean you can't have a thick head of hair and vice versa. There is a simple test for eyeballing your strand density: Standing in front of a mirror, grab a handful of hair at the side of your head and notice the space around that 'clump.' Can you easily see your scalp? Your hair is likely thin. No scalp visible? Probably thick. If you’re in the middle, you likely have hair of medium density. Determining both your diameter AND density will help narrow down the types of product you should use. Someone with dense, coarse hair will need smoothing products. While someone with less dense but still coarse hair will need a volumizing product.


Once you have determined your hair type and density you’ll be able to choose your hair products and know that they will work great in your hair. Most brands label there products with which hair type they are designed for, so you will be much more confident mixing and matching across systems to create your perfect routine.

Wednesday, February 26, 2020

BEAUTY SCIENCE: Elastin


Elastin is the very stretchy protein found in connective tissue of the skin dermis layer. This protein is a combination of peptides and amino acids made by fibroblasts.  It's what keeps your skin bouncing back when stretched.  It's also the second most common protein in your body (collagen being #1).  As we age, elastin production diminishes.  This causes the skin to sag.

Elastosis is the term used to describe skin's loss of elastin.  Beyond aging, it can also be caused by sun exposure, pollution, inadequate nutrition and smoking.  Rapid and significant weight loss can also cause elastosis.  Tropelastin is the building block for elastin.  While we have many genes for collagen, there is only one gene for tropleastin.  Elastin production it at its peak at birth and is nearly gone by puberty and is non-existent by the time we reach adulthood.

So, what will help skin retain it's elasticity?  First, limit skin's exposure to the sun.  Sun damages the normal function of elastin.  Second,  retinoids, a form of vitamin A,  are the best for this as they help re-stimulate elastin production.  They also amp up the production of collagen.  They can, however, be irritating to the skin, especially prescription ones.  Combine the retinol with vitamin C and hyaluronic acid to help the skin rebuild the collagen and retain elasticity.  The bad news:  damaged elastin is hard to restore.  The ingredient molecules need to be small enough to pass through the skin's outer layer to reach the elastin in the dermis.

There is a great deal of research being done on how to successfully restore skin elasticity.  One promising study is using a zinc complex to help restore functional elastin in sum damaged skin.

Tuesday, February 25, 2020

Give your nails a springtime lift!

You might not yet feel it where you live, but spring is on the way!  Time for some bright nails that stand out, make a statement and lift your spirits after the long winter.  Fun and easy, this nail art design will make you smile!

  • Pick your bright color for your base, and another color for the stripes.  Here there are two similar shades of yellow, but you could choose any shades, making the bright base with a contrasting color as well.  
  • Apply your base coat first to your cleans and prepped nails.
  • Apply 2 coats of your bright color.  Be sure to let each coat dry fully.
  • Use a striping brush to pain two thin horizontal lines near the free edge of the nail.  (You could also paint two lines vertically or change it up for each nail...use your imagination!)
  • Finish with your top coat.

Monday, February 24, 2020

Correcting those Little Flaws!

Everyone has little flaws they see on their face.  Whether it's a blemish, dark circle, redness or an uneven skin tone, Sorme's Optical Illusion Color Correcting Concealers is a palette full of everything you need to hide it!  Take a look at the video to see how to make the correction and give your face it's best look.



   Buy the Corrector Palette.   Buy the Micro Mini Blending Sponges.
  

Sunday, February 23, 2020

WHAT'S NEW this week?

ORIGINAL SPROUT

Say Hello to Goomees!  They're handmade hair loops that avoid hair breakage and prevent that too-tight headache.  A Goomee Hair Loop does not leave marks on the hair and are strong enough to hold all hair types.  So gentle on the hair and scalp.


REVITALASH

Give your brows customizable definition with this Hi-Def Brow Pencil. A brow pencil designed to fill in sparse or over-tweezed eyebrows to create natural hair-like strokes that give your brows a full and bold look. Its blend-able, non-tacky formula is rich and buildable and allows for smooth application. Water-resistant and lasts all day.  Select Cool Brown, Soft Brown or Warm Brown.


Give your lashes a lift with this eyelash curler. An expertly designed, easy-to-use steel eyelash curler that gently and efficiently curls your lashes. Has silicone lash curler pads to give your lashes a natural looking curl without leaving a crease. Gives you great precision and control.
 

SORME

Keep your skin free from oil and shine with these Natural Blotting Paper with Green Tea or Tea Tree. Natural pulp, powder-free blotting papers that are infused with antioxidant tea extracts to protect, calm and soothe the skin. Great at removing oil and shine to give you a matte finish look. Gives your skin a perfect finish and comes with 100 blotting papers.

Friday, February 21, 2020

FB live: An Introduction to STYLE by Keune



Join us on Facebook every Friday at 11 a.m. PST

BRAND PROFILE: Spa Ritual


So much more than just fabulous nail polish, Spa Ritual has everything for the perfect at home mani-pedi, plus nail care products and wonderfully rich and safe body lotions.  Everything from Spa Ritual is made with sustainable natural vegan ingredients.

Spa Ritual was founded in 2004 by Shel Pink.  Her goal was to create products that cared for the body while encouraging self-care.  She is the author of the book Slow Beauty (2015).  She felt everyone should take a few moments every day to slow down and her products are all based on providing a spa culture experience.

"Our products and programs are designed to intentionally connect you to Slow Beauty Rituals to awaken relaxation, deliver nourishment and set in motion the return to a state of wholeness."



Spa Ritual Body products use four different aromatic profiles:

  • Geranium Cedarwood has an earthy profile that helps to ground you and revive the skin.  The floral woody lavender oil, spicy patchouli and cinnamon bark oils just add to an overall uplifting of the senses. Available as a salve, cream, body polish and hydrating mist. 
  • Jasmine Tuberose is uplifting, sweet and exotic.   It helps you to unwind as in calms the skin.  The warm, spicy clove leaf oil, the lemony herbal notes of coriander extract awaken the senses. Available as a salve, cream, body polish and hydrating mist.
  •  Citrus Cardamom is rejuvenating and restorative as it protects the skin.  Adding both orange peel oil and lemon seed oil only adds to your spa experience.  Available as a foot balm, hand salve, moisture balm and hand serum.
  • Earl Grey - it soothes and comforts the skin and calms the senses.  The earthy and floral notes of clary sage, the spicy sweetness of bergamot oil and the fresh grassiness of ryegrass extract combine let you indulge in a therapeutic slow beauty regimen.
Spa Rituals also has everything you need to keep your nails healthy and strong from cuticle oil or an Eco Foot File.  The Multi-Tasker Base & Topcoat saves you both time and money.


Finally there is their nail lacquers.  They are all vegan and free of DBP, formaldehyde and toluene.  You'll love their gorgeous shine, dry time and coverage.  You have over 100 colors to choose from.


Thursday, February 20, 2020

What's a Carrier Oil?

Carrier oils are made from plants.  They are unscented or lightly scented and are used in beauty products to deliver the benefits of essential oils.

Essential Oils are oil loving compounds that quickly evaporate and do not mix with water.  Essential Oils are highly concentrated.  They can often irritate the skin if applied without being diluted, and since they don't mix with water, they are mixed with a "carrier" oil in order to prevent quick evaporation and to help them penetrate the skin and hair.

Beauty product formulas use many different carrier oils, sometimes as many as two or three, depending on what product they are making and for what purpose.  Different carrier oils provide different benefits. Carrier oils can penetrate the skin or seal the skin.  Combined with specific essential oils, they provide the benefits of the end product.

The most common carrier oils include:
  • Coconut oil.  It contains nourishing fatty acids and polyphenols.
  • Jojoba Oil.  It is extremely moisturizing and closely mimics sebum, the skin's natural oil.  It also absorbs easily in the skin without clogging pores.
  • Apricot Kernel Oil.  High in fatty acids and vitamin E, it can also calm irritate skin.
  • Sweet Almond Oil.  It's very lightweight and absorbs easily, while still being a great moisturizer.
  • Olive Oil.  It's full of fatty acids and plant sterols so you'll often find this as an ingredient in skin cleansers.
  • Argan Oil.  Very rich in Vitamins A and E as well a monounsaturated fatty acids, it is often used for both dry skin and dry hair and as an ingredient in anti-aging products.
  • Rosehip Oil.  High in Vitamins A and C, both of which help fight the signs of aging and to help reverse sun damage.
  • Grape seed oil.  High in Vitamin E, it helps heal skin and reduce wrinkles
  • Avocado Oil.  Very high in oleic acid to help dry and damaged skin.  It may increase sebum production, so should be avoided if your skin is acne prone.



Wednesday, February 19, 2020

BEAUTY SCIENCE: Zinc Oxide

What's that white stuff on your nose on a hot summer day?  Zinc Oxide is a mineral.  When zinc is heated with oxygen, the chemical reaction makes the zinc oxidize. As the elements vaporize, what's left is crystals of zinc oxide.

It has many uses besides as a sunscreen in medicine (both internal and topical) as well as in rubber manufacturing, paints, ceramic glaze and as a food additive.  When combined with the mineral hemimorphite, it is calamine.  The fine particles in the oxide are both  deodorizing and antibacterial.  They are, however, not soluble in water, they must be mixed with an oil to work effectively.

Zinc Oxide applied to the skin remains on the skin's surface, protecting the skin from UV exposure and environmental irritants which is why it is found in so many creams and ointments.  As well, it works in products that soothe or prevent itching and infections.  The coating properties of zinc oxide block the bacteria by reducing the skin's permeability.

In cosmetics, zinc oxide helps keep the skin hydrated and slow the appearance of fine lines.  It also helps keep the skin's oil production in balance and enhances collagen synthesis.

You can even find zinc oxide in a rainbow of colors.  Manufacturers created these to make them more fun to use and wear.  Because zinc oxide doesn't mix with water, it lasts much longer as a sunscreen.  Colors also make it more fun for children who sometimes balk at applying sunscreen but love getting their face "painted".


Tuesday, February 18, 2020

Make-up tips for those who wear glasses

Whether you need your glasses or you're making a fashion statement by wearing them, your glasses can be a glam accessory.  There's just one problem that many overlook.  Lenses distort the look of our eyes, especially mature eyes.  It's important to know this to create your best eye look.  So, let's take a look at common distortions and what to do.

You're farsighted...you wear your glasses to see the close-up things.  This means your glasses magnify your eyes so they look bigger (yeah!), but this magnifications extend to the crepe-y lid, circle, lines and make-up that is sloppy.
  •  Get yourself a 10X dual-sided magnification mirror.  It will help with the make-up application skills and help you to keep things more precise...like your eyeliner, or gloppy mascara.  Be sure you blend.
  • You can do a great smoky eye with this type of glasses and even line your lower inner and outer rim.
You're nearsighted...you wear your glasses to see in the distance.  These glass lenses will make your eyes look smaller.  If you have deep-set or hooded eyes, this makes this issue worse.
  • Black eyeliner is your best friend.  Just be sure to do the right size line...thin line for thin frames, thick lines for thick frames.  Get the liner as close to the lashes as possible, even lining under the upper rim.  
  • Shadows should be soft and shimmery in light tones like sand or peach.  Dark shades or matte ones just close up the eyes.
  • Line the lower waterline with a very light color, even ivory, to open your eyes even more.
You need to wear progressive lenses or bi-focal...you're lenses have two or three different prescriptions in the single lens.  Your make-up has to be as multi-functional as your lenses.
  • Select a light and neutral contoured look for your eyes.  Avoid a very dark smoky look.
  • Blend a shimmery light shadow across the lids.  You can use a medium brown or taupe in the crease.  Select a gel liner in black, charcoal or dark brown to help shape the upper lash line.
Finally, some general guidelines:
  • Your frame color has an impact on your cosmetic looks
    • Dark color frames (black, tortoise shell, navy, etc.) define and strengthen the eyes, almost like an instant eyeliner.  
    • Soft colored frames gently sculpt the eyes and can help better highlight the cheekbones and slim the face, so of like a contour make-up.
    • Opaque or sheer fames in amber, pink or rose will brighten the complexion like an instant blush.
  • Big frames = big bold make-up choices.  Small frames = delicate, lighter make-up.
  • Glasses means using a eyelash curler and using a volumizing mascara instead of a lengthening mascara.  You don't need your eyelashes batting your lenses all day!
  • Eyebrows a re important.  They frame your frames.  Be sure they are in good shape.

Monday, February 17, 2020

Oily Skin Care

All skin has oil in it.  The oil comes from the sebaceous gland under the skin's pores.  The sebaceous gland produces a natural oil - sebum.  It's what keeps skin healthy and hydrated.  When your skin constantly looks shiny, it's because the sebaceous gland is producing too much oil.  Oily skin doesn't have to be a problem but your first have to identify why your skin is producing too much sebum.

Age - younger skin may produce more oil.  As you age you may outgrow this.  As skin ages it loses proteins - collagen - and the sebaceous gland begins producing less oil.  This is why younger skin tends to have acne more often.  The sebum mixes with the dead skin and clogs your pores.  There is, however, a benefit too:  oily skin does not usually show signs of aging as soon as those with drier skin.

Genetics - if you parent had active sebaceous glands, it's likely you will too.

Your Environment - if you live in a hot, humid climate your more likely to have oily skin, especially in the summer.  If this is your problem, you may need to have different skin care routines for summer and winter.  Using a matte foundation will also help as it soaks up excess oils.

Large Pores - whether natural or due to age or previous acne or even weight fluctuations, these can also produce more oil.  Blotting oily areas throughout the day can help.

Using Incorrect Skin Care products.  If you think your skin is a combination skin instead of oily, you may be using creams that are too heavy.  While a heavier cream or moisturizer may work in fall and winter, you may need to change to more lightweight products for spring & summer. 

Over-cleansing or excessive exfoliation can also make your skin more oily.  When you strip away too much of the sebum, the sebaceous gland will go into overdrive, producing even more oil.  Even very oily skin only needs to be washed twice a day.

Thinking your oily skin doesn't need a moisturizer.  It's simply not true, especially when you are using acne treatments like salicylic acid.  Instead of not using a moisturizer, select a lightweight, water-based product.  The key is to cleanse, tone and then moisturize.

There are some steps you can take to minimize oily skin:
  • Wash your face every morning and evening using a gentle, foaming cleanser that is labeled "oil free" and "noncomedogenic" so your pores are unclogged.  That means making sure you remove all make-up too.
  • Moisturize every day with a product that contains an SPF of 30 or higher.  Your sebaceous gland will produce more oil as the sun dries out the skin.
  • Use make-up that is oil-free, water based.
  • Use blotting papers throughout the day, pressing one gently against your face and leave in placed for a few seconds to absorb the oil.  If you rub with the paper it will only spread the oil to other areas.
  • Avoid touching your face.  This only spreads dirt and oils from your hands to your face.

Sunday, February 16, 2020

WHAT'S NEW this week?

Talyoni Cannabis Sativa Tincture Multipack.



Experience the multi-faceted health benefits of concentrated, CBD-infused hemp seed oil. Our blend of raw and steam distilled CBD is minimally refined; retaining the plant's terpenes and phytocannabinoids to deliver a comprehensive, full spectrum formula.  It includes 3 formulas: Inner Harmony, Youthful Glow and Digestive Aid.  Just fill the dropper and release the oil under your tongue.  Hold it for 30-90 seconds and then swallow.




Matrix Biolage All-In-One Coconut Infusion Multi-Benefit Spray

Nurture your hair with the best with this multi-benefit spray. A multi-benefit treatment spray made with coconut infusion to enhance shine in the hair and fight off frizz. Protects from heat and prevents split ends. Great for all hair types, textures and lengths!  Its paraben and sulfate free, vegan friendly with no artificial color.




Dermalogica Active Clay Cleanser



Balance your skin with this cleanser. A prebiotic, mineral rich clay cleanser formulated with charcoal to actively cleanse and purify your skin. Infused with kaolin clay and activated binchotan charcoal to absorb excess oil and powerfully absorb impurities from the skin. Protects the skin's natural lipid barrier and promotes a healthy microbiome. A bioflavonoid-rich complex of citrus, aloe and broccoli extract help purify pores while leaving skin smooth, refined and revitalized.

Saturday, February 15, 2020

FB Live: L'Anza with Jen and Jamie



Join us on Facebook every Friday at 11 a.m. PST for information, tips, and beauty education!

Friday, February 14, 2020

BRAND PROFILE: La Bella Donna

This high-performing make-up line has products for every beauty need that are free of harsh chemicals and non-nano SPF 50.  They use only pure minerals from ricks that are beneficial to your skin.  They don't dilute the ingredients, making sure your skin is getting the positive benefits of the minerals.

It's clean beauty with no oils dyes or talc.  The Loose Mineral Foundation contains only inorganic minerals from rock so they are not absorbed into the skin.  Plus it provides full spectrum natural sunblock (UVA & UVB).  It won't clog pores.  The incredible staying power means it lasts all day, even after a workout or swim.  The protection lasts until you wash it off.  10 shades means you be able to perfectly blend your foundation with your skin tones.

The minerals used in La Bella Donna refract the light to help reduce the appearance of those fine lines and wrinkles.  Four ingredients work synergistically to balance the moisture content in skin so they work for every age and skin type.  You'll find blushes, shadows, lipsticks and everything else you need to create that beautiful you without any ingredients that are harmful.  It's a lifestyle choice to a cleaner, healthier skin.

P.S.  There's FREE shipping on this brand.

Thursday, February 13, 2020

Can I pull off Red hair?



Less than 2% of the world's population is a natural redhead!  That's why it is so attention grabbing.  So if you want some of that spotlight and are thinking of going red, let us give you some tips.

Before we talk about some red hair care tips, let's learn a little about color pigments. In the final run, the mixture of only two pigment groups determines the color of our hair, namely eumelanin and pheomelanin. Only a minimal amount of the small pheomelanin molecule will cause the red tinge. Quite a bit of this small pigment is however necessary for a gorgeous flaming red head.

In case you or your hair stylist has created the red coloring of your hair, you'll know that keeping red hair vibrant is a struggle. The red color will readily disappear and even slowly leach out when you merely rinse your hair with water. Born redheads certainly know how light will quickly bleach their hair color. This is due to the fact that pheomelanin is degraded faster in the presence of UV light. Mere hair care and protection will not preserve the copper red color. It takes active care and knowledge of how to maintain red hair to keep the red hair color brilliant.

Red pigments are light-sensitive, especially those that come in a bottle. Both natural and other redheads should stay out of the midday sun, use hair care products that are made for red hair and that protect against UV rays.

If your hair is dyed red, you should not use a swimming pool for at least two weeks after dyeing your hair because chlorinated water is much harder on those red pigments.

As your hair starts to fade, you should use a red color rinse. It will help maintain the brilliance. Products like Celeb Luxury Colorwash or Tressa Watercolors are perfect for this.

Use an intensive mask/treatment on your hair weekly. Using a conditioner on red hair is not enough. Intensive treatments contain ingredients that penetrate the hair and can fill out gaps in the hair cuticle. This keeps the red pigments in the hair for a longer time. Matrix Total Results Color Obsessed is great for this. 

Now, what shade of red to choose?

Fair, cool skin tones look best with a ginger or cinnamon shade of red.  Make sure to balance the copper and gold and avoid any orange tones.  They are too abrasive.

Fair to medium neutral skin tones will love the classic auburn with touches of warm toffee.  Brunettes will find this a great way to transition to this warm color. 

Medium neutral skin tones will look should choose the pink-red shades.  You can warm up your blonde with a metallic red.  Apricot shades really flatter the pink undertones in your skin.

Medium to deeper skin tones an really rock the fire engine reds and scarlets.  The cooler red shades are flattering to skin with yellow undertones.  

Wednesday, February 12, 2020

BEAUTY SCIENCE: Beta Hydroxy

We most often hear the term Alpha Hydroxy Acid (AHA).  So what is Beta Hydroxy Acid (BHA)?  It is an exfoliating agent like alpha hydroxy, but its molecule is smaller.  In the ingredients list on your skin care products and cosmetics it may be listed as salicylic acid, salicylate, sodium salicylate or willow extract.  It may also be called tropic acid or trethocanic acid.  BHA's are not as strong as AHA's.

Beta Hydroxy Acid (Salicylic acid) is most often used in skin creams to combat acne and help smooth signs of aging.  BHA's weaken the "glue" that holds dead skin cells together and on your skin.  Weakening this helps the skin discard these dead cells (exfoliation) so the newer skin underneath is revealed.  BHA's are also oil-soluble so they are very effective on oily-skin types.  It also has the ability to get deep into the skin's pores to unclog and clean them out.  It can also help lighten dark spots.

Is it safe?  Willow bark is the most common extract for BHA's (is the same willow bark used to make aspirins).  The FDA and the Cosmetic Ingredient Review (CIR) both find it to be safe when it is formulated and tested to make sure it does not cause increased sensitivity to sunlight.  They recommend when using a product with a BHA to be sure to use sunscreen daily.  Because your skin because more sensitive to UV light when using a BHA, you should also be careful to follow the directions for use.  Products with BHA should not be used on infants and children.

Tuesday, February 11, 2020

Eat a Rainbow everyday!

Beauty Care Choices may sell products for the outside...hair, skin & nails, we also know that healthy beauty starts from the inside.  Eating the right foods can make your hair shine and your face glow. So, why eat a rainbow?

Purple & Blue
The color in eggplant, plums and blueberries is due to their anthocyanin content which provide lots of antioxidants.  They also give you Vitamin E, iodine and potassium to help keep the oxygen flowing.

Green
These veggies are rich in chlorophyll.  They also contain isothiocyanates that help reduce carcinogens from the liver.  Besides the antioxidants, the broccoli, cabbage, and other leafy greens are full of Vitamin K, folic acid and potassium.  They also contain lost of micronutrients like iron, plus lots of B vitamins.

Green/Yellow
Things like avocado, kiwi, pistachio nuts are rich in lutein - very important for eye health.  They are also rich in Vitamin C.

Yellow/Orange
They get their color from carotenoids or beta carotene.  These are full of vitamin A which the body turns to retinol; exactly what your skin needs to help prevent acne and wrinkles.  Eating mangos, apricots, carrots & squashes will also help build your immune systems.

Red
It's the lycopene that gives cranberries, tomatoes, watermelons & guava red.  It's also what makes the pink grapefruit pink.  Lycopene is a powerful antioxidant.  Include pomegranates, radishes, red peppers in your diet extra Vitamin C, anthocyanins, and beta carotene.

Monday, February 10, 2020

10 Best Sulfate-Free Shampoos

Sulfates are what cause the sting when you get some shampoo in your eyes. They can strip hair of natural oils. However, sulfates do a really great job of cleaning your hair. It’s a trade off. So, if you are prone to itchy flaky scalp or skin, have eczema, have chemically damaged or color treated hair, it’s is probably best to avoid products with sulfates.

If you have normal, healthy hair, then using a shampoo that contains sulfates is a matter of preference. If you just don’t feel clean without lots of suds, then look for less irritating sulfates. The least irritating sulfate is Sodium Myreth Sulfate, followed by TEA Laureth Sulfate, Sodium Laureth Sulfate, and Sodium Lauryl Sulfate. The most likely to irritate is Ammonia Laureth Sulfate. Just be sure to condition hair after shampoo. 

If you decide sulfate-free is for you, you don't need to worry about finding one that will work for your hair.  Our Top 10 list includes moisturizing, volume, color protection, restore and even a weekly clarifying shampoo - all without sulfates.  Take a look!  

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Sunday, February 9, 2020

WHAT'S NEW this week?



Bonblissity brings you Shower Sprinkles Moisturizing Body Scrub.  These tubs are full of a head-to-toe treat.  Made from pure cane sugar and super-fine salt, they gently exfoliate the skin.  Just scoop out this rich blend of cocoa, shea and avocado butters.  Your skin will be so soft and smooth.

Shower Sprinkles come in scents of Fresh Lemongrass, Lavender Luxury, Mango Sorbet, Ocean Mist, Sweet Satsuma, Vanilla Brown Sugar plus an unscented scrub.




Jane Iredale Bronzer gives your face a natural, shimmering look.  Four shades come in the refillable compact.  Add gorgeous highlights to your face as you build, blend and illuminate.  It's light diffusing, which makes it great for sweeping across the lips, eyes and cheeks.

Choose from Moonglow, Peaches & Cream, Rose Dawn or Sunbeam.


Nioxin - Hair Restore Products







Set the perfect foundation for your scalp with this scalp exfoliator. Made with NIODerma Technology  to normalize a flaky scalp. Removes scalp flakes, debris and build-up to give your scalp a fresh and clean feel. Good for dry scalp and is recommended to use every 30 - 45 days.


Saturday, February 8, 2020

FB Live: Why Choose Healium 5.

Beauty Care Choices CEO Jennifer Coy is chatting with Healium founder Beth Di Maio. They will be talking about the amazing Healium products that are all enhanced with sunscreen, cruelty-free, paraben-free and sulfate-free. This family owned and operate business is sure to steal your heart and your hair!



Be sure to tune in on Facebook every Friday at 11:00 a.m. (PST) for "You have Beauty Care Choices Live"

Friday, February 7, 2020

BRAND PROFILE: Alfaparf Milano

Born in Italy, Alfaparf Milano is now an international beauty brand, selling on six continents (they don't have products in stores in Antarctica).   They use the very best raw materials to create hair care products that meet the needs of every individual and style.
  • Lisse Design Keratin Therapy enhances and maintains your professional keratin straightening process.  Its shampoo and conditioner maintenance care and rehydrating mask keep hair strong and prevent dryness.
  • Semi di Lino products let your hair shine with the brilliance of diamonds.  One of their most popular lines, has solutions for every hair issue and provide the nourishment hair needs.  One of the most desired products - Cristalli Liquidi - is a serum that truly works wonders.  The oil works to protect hair fibers and instantly produces a brilliant shine.
  • Precious Nature is your choice if you love the effects of botanicals and natural ingredients like pistachio, almond, grape and lavender oils.
  • Style Stories is Alfaparf's complete line of styling products, everything from hairsprays to mousse to gels and pomades, all made to let you tackle any style.  

Thursday, February 6, 2020

6 make-up tips for maturing faces



As we aging, we need to adjust our make-up routine to combat the signs.  You can minimize the effects of aging by using these tips:

Eyebrow Pencil
So when you think of your face starting to look older the first thing most people think of is wrinkles. However, your eyebrows are one of the real first tell-tale signs of aging. Youthful brows are thick and darker. Start by getting a brow pencil about one shade darker than your hair color. We really like Mirabella's The Brow Pencil for its smudge-proof formula and attached spoolie brush. The spoolie brush is the first tool you will need in making youthful eyebrows. Gently comb the hairs into place following their natural arch. Next, use the pencil to very lightly outline the lower and upper arch. The outline shouldn't be too dark since you want it to look as natural as possible. With quick, sketch-like strokes fill in any gaps in your brow. Finally, use the spoolie brush again to blend in the penciling and natural hairs. The art of eyebrows can be tricky so you may want to practice before actually heading out.

Collagen Face Mask
Collagen is what made your skin firm and elastic back in your twenties. As your skin ages, collagen production slows and that's when your face begins to sag. One quick, easy and fun fix is to relax the night before a big event, or just another Sunday fun-day, with a collagen boosting mask. We love using Skin L de L Anti-Aging Sheet Mask. Sheet masks are great because of how easy they are to apply and clean up later. After washing your face, open the mask and apply to your face. Apply pressure to different pressure points to not only apply the mask but to relax even more. Leave on for 10 minutes and remove. After your mask is done top off with moisturizer.

Switch to Cream or Liquid foundation
Powder foundation is great for a young matte finish. As we age though, matte finishes and powders are not our friends. The powders tend to settle into wrinkles making them more noticeable and matte finishes continue to steal the natural radiance of your face. Opt for liquid foundations and concealers, to reduce caking and enhance radiance. Liquid foundations are also generally packed with extra vitamins and proteins to keep your skin healthy.

Add caffeine to your routine

Yep, that's right, coffee is no longer just to drink. It's time to add it to your face! Caffeine is known to constrict blood vessels and act as a diuretic. Constricting blood vessels will de-puff eyes and relieve dark circles or red sports you now may have. The diuretic properties are perfect for dehydrating fat cells which can give a smoother, and in some cases thinner, looking face. 

Use a primer
If you haven't been already, it's time to start priming! Primers are rich in anti-oxidants for overall skin health and they lock in your natural moisture. The primer also fills in small creases and lines for a more even canvas to do your foundation. This also means your makeup won't settle into any places it shouldn't. One thing to remember is to find a mineral based primer like Youngblood's Mineral Primer. Those are the ones with the most anti-oxidants.

Lengthen your Lashes

While all of the skin around your eyes begins to sag and wrinkle, one thing that won't (visibly) age on you is your actual eyes. So why not draw extra attention to them? A great way to draw more attention to your eyes and in a sense shade some of the smaller wrinkles around the sockets is by lengthening and thickening your lashes. Now to actually grow the longer thicker lashes you need time and a serum, but what if your next big event is too close? Then look for lash extending fibers like the ones from Mirabella. These fibers go on before you apply mascara. They are in a cream formula so they won't flake or knockoff. Plus, it acts as a wonderful lash conditioner to add separation and thickness to your natural lashes. Simply apply, let dry for a minute then apply mascara over. Tada everyone will be staring at your young-at-heart eyes and not the wrinkles that show your wisdom.

Wednesday, February 5, 2020

BEAUTY SCIENCE: Beta Carotene

The beautiful orange color you see in carrots, sweet potatoes, cantaloupe, pumpkins and apricots is beta carotene.  It's the precursor to Vitamin A.  Vitamin A makes your skin look younger and more radiant.  As always, keeping skin healthy means you want to work from both the inside and outside.  Eating the foods listed above will help on the inside.  Adding beta carotene to the outside will boost skin's retinyl esters.  (Retinyl esters are the skin's storage form of retinol which stimulates the production of new skin cells.)  This helps minimize the appearance of dry skin and reduces skin flaking.

Beta-carotene is an anti-oxidant.  When ingested, the body converts it to Vitamin A.  It helps reduce free radical damage in the body and plays a vital role in the reproductive processes.  It also keeps eyes healthy.  When used in cosmetics it's a healthy orange colorant.

What else can beta carotene do?
  • It helps protect the skin from UVA and UVB rays.  Research has shown that persons with a diet rich in beta carotene foods and whose topical skin care contained this ingredient enjoyed this photoprotection.
  • It can reduce the dark spots (melasma) on the skin.  Using topically applied beta carotene can help reduce or eliminate discoloration over a period of 9-10 weeks.

Tuesday, February 4, 2020

Beauty Essential - Make-up Remover


A make-up remover is essential. Most cleansers won't remove the make-up thoroughly. Make-up removers are made to break down the cosmetics, even those deep in the pores. Sleeping with makeup on can lead to acne breakouts, accelerate the aging process and make the skin look dull.

Choose the right type of make-up remover for your skin. If you have rosacea or eczema, use a hypoallergenic fragrance-free makeup remover. Cream or liquid cleansers work well for individuals with sensitive skin. And if your skin is more tolerant, you will be better able to handle makeup remover cleansing cloths. The most important thing when choosing the perfect makeup remover? Avoid those that contain alcohol, fragrances and preservatives whenever possible.

Eye makeup such as mascara is more stubborn to remove, especially when it’s waterproof. It is very important to take all of your eye makeup off with a remover targeted for that area. Leftover mascara can lead to eye infections, discoloration and puffy eyes in the morning. Don’t just swipe on your eye makeup remover in haste. Place a cotton ball with remover over your lids, hold it for a minute to dissolve the product, and then wipe away. Do not rub the delicate under-eye area. Once the mascara comes off, face cleanser can be used in the next step.

Cleanse your face after using the make-up remover. If you have oily or combination skin, use a cleanser or face wash with salicylic acid or benzoyl peroxide. For dry skin, use a creamy, gentle cleanser or a foaming face wash that will not dry out the skin too much.

Massage gently with your fingertips in circular movements, and use lukewarm water and a facial sponge to deep cleanse. Then RINSE, RINSE, RINSE. Make sure you have rinsed away all traces of the remover and cleanser. Leaving it one your face can clog pores and lead to dull skin and acne breakouts.

Beauty Care Choices has some of the very best removers. Click here to find the right one for you.

Monday, February 3, 2020

Give yourself a Valentine's Treat!


Alone by choice or not....Valentine's Day can be hard to take when you are surrounded by displays of affection.  And, this year Valentine's Day falls on a Friday which means it's likely even more lovey-dovey couples will be out and about.  So, if you're not wanting to take yourself out to dinner and a movie by yourself (although you certainly could), here are some other ideas.

Stay home alone and be self-indulgent (but not a pity party).  Instead make it a special treat.


  • Start with a complete body & hair makeover.
    • Apply a good hair mask.
    • Apply a good face mask
    • Grab a bath bomb and a sweet exfoliant, some favorite, scented candles and indulge in a long warm bath.  Add some of your favorite tunes for even more relaxation.
    • Finish with a shower rinse and slather on your favorite lotion.
    • Now, put on those favorite PJ's, pour yourself your favorite beverage and gather a few munchies and a blanket.  Turn on a great movie.
  • Have a single girls' night in.  Gather together your single girlfriends, a couple of bottles of wine and some pre-made snacks and have some fun.  
    • Do some mani-pedis - have everyone bring their own favorite color polish.  Let everyone paint a toenail on each other.  You'll end up with 10 different toenail colors and lots of laughs along the way.
  • Throw a singles-only board game party.  Invite all your single friends, male & female.  Serve up some beer and pizza, turn on the music and bring out your favorite board games...whether serious challenges like Risk or hilarious games Apples to Apples.

Sunday, February 2, 2020

WHAT'S NEW this week

Introducing "Holistic" - an all natural line of hair care products from Enjoy.  They work with any hair type - from fine to thick, from curly to dull and damaged.  With these products, less is more.  Free from all sulfate, soy, gluten, parabens & more.  If you're ready for a safer, clean salon experience, then give Holistic a try.

Saturday, February 1, 2020