Friday, January 31, 2020

BRAND PROFILE: CBD Daily

Hair and skin care products infused with CBD to both pamper you and promote your overall well-being.  They relieve discomfort as they soothe and moisturize.  CBD Daily is made by Earthly Body.  Since 1996, Earthy Body has created all natural hemp based products.

CBD Daily uses natural hemp CBD, not CBD from the marijuana plant.  While both hemp and marijuana are plants of the cannabis family, hemp contains less than 0.1% THC (the compound that creates the high), while marijuana plants contain 10% THC.  CBD is known to help relieve pain and soothe skin.  It interacts with the body's endocannabinoid (EC) system which controls regulatory functions.

But CBD Daily doesn't just use hemp CBD, they also infuse their products with coconut, jojoba and apricot oil - all natural and all good for hair and skin.  What they don't have is mineral oil, dyes, sulfates, propylene glycol, phthalates or parabens. Every product, from their shampoo to skin candle to Triple Strength Active Spray or Cream uses only naturally derived ingredients.

Worried about CBD quality and amount in the product?  That's not a problem with CBD Daily.  Earthly Body uses a third-party facility to test all products.



Thursday, January 30, 2020

A sporty nail look!

Want a sporty looking manicure with bright colors that's also very easy to do and quick to repair if you get a chip.  OPI has just the best idea.  You're going to love it!

Wednesday, January 29, 2020

BEAUTY SCIENCE: Our Skin - Understanding What Works & Why



Remember that firm, bouncy skin you had as a teen?  Of course!  Our skin looked that way because our dead skin cells self-exfoliated and our cell matrix was full and thick.  Over the next days, we are going to take a serious look at our skin, its structure and needs.

First, some definitions:

Skin:  the largest organ of our body, it keeps everything together and is the part of our structure we show to the world.

Skin Matrix:  the jelly-like fluid between the skin cells that is made up of hyaluronic acid, sugars, salts and chondroitin sulfates bound by essential fatty acids.

Skin's Acid Mantle:  made of water from the sudoriferous gland and sebum from the sebaceous gland that blend on the skin's surface.  They form the biofilm, the "acid mantle".  This is what protects contaminants from penetrating and damaging the skin.
  • The sebaceous gland under your skin secrets sebum, an oily, waxy substance.
  • Sudoriferous gland is what produces sweat.
Skin's Microbiome:  the billions of friendly living organism on you skin.  These skin flora create the eco-system on your skin, invisible but keeps skin healthy.

Homeostasis:  living systems with a tendency to be relatively stable, to maintain the equilibrium between dependent and inter-dependent processes.

Transdermal: capable of delivering the ingredient into the circulation for systemic effect, i.e it passes through the skin's outer layer as opposed to "topical" which sits on the skin.

So, what does it take to keep skin healthy.  It takes the right ingredients both inside and out to keep it glowing.

It takes a plump matrix, a healthy acid mantle and a homeostasis microbiome

Plump up the matrix 
  • from the inside with lots and lots of water and eating essential fatty acids.
  • from the outside:
    • Exfoliate the dead skin and cleanse the skin using a gentle alpha hydroxy acid.  Once this is done, your skin is very vulnerable.  Your skin has lots water and its protective acid mantle.
    • Apply a cream with a transdermal delivery system to put nutrients and essential fatty acids back into the skin to help restore homeostasis; these include retinol, vitamin C, plus hyaluronic acid to plump up the matrix.
Maintain a healthy Acid Mantle and Microbiome
  •  Avoid harsh soaps with ingredients like alcohol, triclosan or even classic soap.  These are all very alkaline and your acid mantle prefers a slightly acidic environment, a pH of 5.
  • Use only gentle, mild exfoliants.  Those lovely little bacteria that keep your skin healthy really hate a harsh scrub.
  • Keep skin care products simple.  You and your skin do not need the perfumes, colorants and texturants.
  • Avoid preservatives when possible.  They have one function.  They kill bacteria.  That may be great in making product with a long shelf life, but it will also kill that good bacteria on the skin.
    • TIP:  products with no water - 100% oil or a solid - do not have or need a preservative.
  • Eat healthy.  Your gut microbiome talks to your skin and can create problems like inflammation and acne.

Tuesday, January 28, 2020

Monday, January 27, 2020

Keep hair protected in winter!


Baby it's cold outside.  You feel it, and so does your hair.  The cold, dry hair of winter, both indoors and out can be very hard on your hair and scalp.  To keep hair looking its best, follow these simple tips.

During the winter months, it’s a great idea to treat your hair once a week to a deep conditioning treatment. This will help to replenish the moisture, which tends to get depleted from things such as the dry heat in your home and the cold winter air. You can find just what you need by clicking here!

The cold might make you long for that hot, steamy shower, but keep the water temp at lukewarm when shampooing.  Hot water will zap moisture quickly.  Finish with a cool rinse.

If you can keep washing your hair to a minimum, say two to three times a week, this will prevent your hair from drying out too much. And always make sure you dry your hair before leaving the house. The moisture in your hair combined with the cold air, will add further damage to your hair by making it more brittle and dry.

Fly-away hair is arguably the most annoying property of winter hair. It is caused by heated interior air and the contact of hair fibers with other fibers such as the fabric fibers of hats, headbands, and clothing. The movement of these fibers against hair produces static electricity, which makes hair stand on end. Use styling products that help to prevent fly-away hair. Among them are styling mousse, extra-gloss wax, and hair oil.

A final, very simple tip is to wear a hat when out as it keeps your hair covered from the wind, rain and snow. But as we all know, no woman wants the “dreaded hat hair.” A great way to avoid this is to wrap your hair in a silk scarf before putting on your cozy, wool beanie. This helps to protect your hair from damage caused by the hat rubbing against your hair and it also cuts down on the static. You can also use a volumizing spray or salt spray before you blow-dry your hair while hanging your head upside down. Carry the spray with you to refresh your hairstyle after taking off your hat.

Sunday, January 26, 2020

WHAT'S NEW this week?





BioLumin-C Eye Serum

Brighten, firm and hydrate the delicate skin around your eyes.  This super-charged vitamin C serum brings a youthful appearance back to skin.  Enjoy a firmer skin with less visible wrinkles.














Zero Heat Air Dry Styling Cream   


Give your hair the break it deserves and still get your style perfect.  Joico's Zero Heat Air Dry Styling Cream comes in two formulas, one for Thick hair and one for Fine/Medium hair.  Each speeds up the air dry time while it minimizes frizz and enhances hair texture.  It also protects hair from humidity and boosts your hair's shine.

Saturday, January 25, 2020

FB Live: Discover Beauty Care Choices!

Learn the Then & Now, See a tour, and hear the stories of how Jennifer and Dave Coy started Beauty Care Choices and the anecdotes and growing pains they experienced along the way.  It's the story of a small business that has succeeded.




Join us on Facebook every Friday at 11:00 a.m. PST for live tutorials and information from product educators.

Friday, January 24, 2020

BRAND PROFILE: X Fusion


XFusion is keratin hair fibers, made to blend perfectly with your hair to cover sparse or thinning areas or conceal hair loss.  Easy to apply and easy to wash out with shampoo.  The keratin fibers are made from a natural wool that imitates your natural hair, so the fibers look natural.  They contain tiny ridges to keep them in place all day long, even in harsh weather.
  • The fibers are pure and organic, made from the same keratin protein as human hair.
  • The patented application system evenly disperses the fibers in under 30 seconds with immediate results. 
  • XFusion fibers are completely undetectable. They do not run or stain, but remove easily with shampoo. 
  • XFusion Keratin Hair Fibers are manufactured by Spencer Forrest, Inc., the leader in cosmetic hair-loss treatment since 1981.
XFusion Keratin Hair Fibers come in nine natural shades.  Shop now!

Thursday, January 23, 2020

Wednesday, January 22, 2020

BEAUTY SCIENCE: Glycolic Acid



If you've ever exfoliated skin cells, then chances are you've used a product containing Glycolic Acid.  It is one of the best, if not the best, dead skin exfoliator and is also used to minimize scars and even out skin tone.

Glycolic acid is made primarily from sugar cane.  It is one of the alpha-hydroxy acids and one of the most studied.  As we have discussed in the past, you need an ingredient with a small enough molecule to pass through the skin's outer barrier and penetrate in order for it to be effective.  Glycolic Acid has a every nice small molecule.  It penetrates easily.  It works to exfoliate by "ungluing" dead skin cells from each other.

Glycolic acid's ability to break down these dead skin cells makes it effective in fighting acne.  Acne is caused by clogged pores which are full of dead skin cells.  Unclogging them is a great first step in fighting acne.  Glycolic Acid also is able to reach into the hair follicles to loosen built-up sebum and proteins to prevent further acne breakouts.

As an anti-aging ingredient, glycolic acid has the ability to make our skin look more vibrant.  Since we don't shed our dead skin cells as easily as we age, glycolic acid can step up and help remove them, making skin look younger and more youthful.   It works the same for acne scars, age spots and sun damage by getting right of the excess pigment in the skin.

One of the extra side benefits of glycolic acid is its ability to help you skin absorb other products like retinol and Vitamin C.  Using a glycolic acid exfoliator also makes make-up application easier as products apply much more smoothly.

Glycolic acid is safe to use as a daily face wash with a 7 to 10 percent glycolic ratio.  A face cream may contain up to 15 percent glycolic acid and still be safe.  The downside to glycolic acid is it makes the skin more sensitive to sunlight so it is best to use at bedtime, especially if it is a glycolic mask.  You also want to make sure your product is pH balanced.


Tuesday, January 21, 2020

Mega Lashes with Mirabella

If you're not one of the lucky few that have full, thick lashes naturally, Mirabella has your solution.  Take a look!



Buy your fuller, gorgeous lashes now! 

Monday, January 20, 2020

Do I dare to cut my hair short?

Have you looked at a woman who has chosen to go really short with her hair and thought, "that style looks so easy" or "I wish I could wear my hair like that".   Still, you have kept your hair long or even very long, afraid to take the chance.  Let's face it...styling long hair can take more time every day...it can also be more versatile.  Short styles are much easier to manage quickly, but they also can limit your styling choices.  So, on it goes, back and forth, and you can't make a decision.  The "to cut or not to cut" conundrum.  There is one way to make this decision easier and it only requires a ruler, a pencil and a quick minute.

Whether a short style will work with your face can be tested with a measurement.  The angle of the jaw is what determines whether you will look better with short or long hair.

Let's measure:

  • Hold the pencil horizontally level right underneath your chin.
  • Hold the ruler vertically right under your ear.
  • The distance from your earlobe to the chin is what determines whether short hair is for you.  If this measurement is less than 5.5 centimeters, then you can head to the salon.  A short hair cut will look great!
While this is measuring trick is a good rule of thumb, it is not the only guide.  Your preferences and how you feel about how you look are much more important.  If the measurement says 6 centimeters, but you really want that pixie cut...go for it! Short styles can often take years off a face.

Sunday, January 19, 2020

BCC CEO Jennifer Coy named to Forbes Business Council


We are so proud!
*****
Press Release
Jennifer Coy, CEO of Beauty Care Choices accepted into Forbes Business Council

Jennifer Coy


Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders

Shasta Lake, CA 1-7-2020 — Jennifer Coy, CEO of Beauty Care Choices, an e-commerce beauty products company located in Shasta Lake, CA  has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Jennifer  was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Jennifer Coy into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Jennifer has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum and at members-only events. Jennifer will also be invited to work with a professional editorial team to share her expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

Finally, Jennifer will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“I am so excited to join the Forbes Business Council, said Jennifer Coy.  “It is truly an honor to have been accepted and I am really looking forward to both the mentorship and mentoring I will experience.  Being a business owner in the fast moving and ever changing world of e-commerce and beauty products  brings many challenges.  Being a Forbes Business Council member will give me some of the best resources to continue to grow and thrive in today’s retail beauty market.”

ABOUT FORBES COUNCILS
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

Saturday, January 18, 2020

FB Live - Styling Tool Tricks



Be sure to tune in to our next Facebook Live show.  They are Fridays at 11:00 a.m. PST

Friday, January 17, 2020

BRAND PROFILE: Ethica

Just four products, but a whole lot of benefits.  Ethica hair care is anti-aging and hair re-growth solutions.  Achieving these benefits can be both complicated and technical.  As with everything, there is no one miracle ingredient, but rather a formulation that includes the right ingredients in the right amounts to gain the maximum benefit.

The daily shampoo gives you an exceptional anti-aging and active stimulation experience, it's a complete product for your hair, scalp, and hair follicle.  It accelerates hair growth while reducing shedding.  It also adds volume and shine as it reduces frizz.

The daily conditioner compliments the shampoo and increases the anti-aging and hair growth benefits.  Hair is hydrated and protected.

Ethica's Ageless Daily Topical spray-on solution adds to overall hair density and is great for use on the front hairline.  It also gives your roots a little lift as it delivers nutrients deep into the hair follicle.

Corrective Daily Topical is your choice is your hair needs some advanced care.  You can spot treat your problem areas and achieve powerful results.  This product is also great for after chemotherapy to rebuild the hair follicle.

Ethica Beauty Products are all alcohol, fragrance, gluten, paraben, & sulfate free.



Thursday, January 16, 2020

FB Live: Truth Treatment Systems



Join us on our Facebook Page every Friday at 11:00 a.m.  Ask your questions, get your answers!

Wednesday, January 15, 2020

BEAUTY SCIENCE: Mung Bean

A mung bean (Vigna radiate) is a legume that is rich in antioxidants and phytonutrients.  Looking sort of like an oval- shaped pea, the plant is native to South America. Also known as Green Gram or Golden Gram, this bean is packed with nutrients and is a common food in most Asian countries.

Mung beans are also antimicrobial and anti-inflammatory. When made into a powder, it is mildly abrasive and perfect as part of a face mask.  They also have the ability to help increase skin cell activity, slow the loss of elasticity and increase the firmness of skin.  The mung bean and mung bean extracts are best used as anti-aging additives in skin care products.  They have very high free-radical scavenging rates and anti-oxidant capacity.

Mung beans are also a very healthy part of a diet.  Eaten either as a soup by boiling the beans or as sprouts, they have many health benefits including reducing stress & anxiety, bolstering the immune system, promoting cardiovascular health and helping keep your digestive system healthy.


Tuesday, January 14, 2020

The Choice to "Go Grey"


First it's just a stray grey.  You panic and pull it.  It won't make much difference...it will grow back grey again.  And, then others will follow.  At first its just a slow trickle, and if you're lucky the trickle will remain slow. But eventually you are faced with the fact that your are going grey.

Going grey is a fact of life.  It can happen at any age, and much of the timing is based on genetics.  What happens is the pigment cells (those that create the color) in our hair follicles die.  The less pigment cells = less melanin.  Less melanin = more transparent hair that appears as grey, silver or white.  Again, genetics play a role.

Most people begin by covering their grey with color.  This works well, and you can keep this up for a long as you desire.  The problem is "roots".   It's easy when just a few strands are grey, but when your hair is more salt and less pepper, the problem of roots can become more of a struggle until eventually your faced with a "skunk" line if you don't maintain roots, which, depending on how fast your hair grows and the style you wear, can be a time consuming and expensive process to keep colored.


So, is it time to grow grey.  Should you make the decision to let your hair age gracefully?  It used to be men with grey were distinguished, while women with grey just looked old.  That is no longer the case.  Grey is a fashion trend right now that even the young are embracing.  Plus, hair care products that enhance and embrace greys, keeping them looking vibrant and healthy, have become a mainstay of product brand lines. Many of the best brands have a whole range of products designed specifically for those with grey hair.

So, if you are ready to take the step, here are some tips to help you along the way.
  • If you have longer hair, consider a shorter style, like a bob.  It will take less time for the color difference to disappear.
  • Discuss your choice with your hair stylist.  She can make suggestions on the best hair products to use to keep the yellowness and dullness out of your gorgeous grey.
  • If you have really dark hair, you may want to have your stylist color the ends and blend your natural grey with the grey color.
  • If your hair is a lighter blonde, there are a number of color washes that will help fade and grey the blonde, letting it look more natural.
Remember, if you decide grey is not for you, your stylist has plenty of color choices to choose from.  Grey does not have to be a permanent choice.

Monday, January 13, 2020

Beauty Cocktails for your skin


Cocktailing is combining two or more beauty products to get the best benefits and streamline your beauty routine.  Customizing your own skincare is a trend that is growing.  Why?  Because your skin is unique and has its own needs and issues. Mixing ingredients helps to maximize your skincare benefits.

The best way to cocktail is to place a small amount of each product in your hand, and then rub your hands together to emulsify and blend before applying to your face.  If you are mixing two ingredients into one bottle, be sure they will work well together and not fight each other.  Some combinations that work well together:
  • Niacinamide & Retinol.  Together they are a powerful antiaging combination that also helps with age spots, discoloration, and wrinkles.
  • Vitamin C & Retinol.  These powerful antioxidants promote the production of collagen and protect from free radicals.
  • Hyaluronic Acid & Tanning Drops & Moisturizer.  Get your glow on as you deeply hydrate and lock in the moisture.
When you cocktail products there are some tips that will make you more successful.
  • Make sure the ingredients you choose to combine are of a similar liquid consistency.  For example, you could combine your toner with a serum or a treatment product.
  • Products with an oily consistency do not stay blended well together.  They will, however, stay combined long enough to apply to the skin if you emulsify and apply quickly.  If you are combining in a bottle, remember to shake it well before each use.
  • Most cream products do not work well in a cocktail.  You can, however, add a couple of drops of facial oil into your moisturizer before applying it.  

Sunday, January 12, 2020

WHAT'S NEW this week? Free Stuff

Do you have a favorite brand?  Is there a brand you've been wanting to try?  You do like free stuff?  If your answer is YES, then Beauty Care Choices FREE GIFTS page is one you want to check out.  Right now there are 33 brands that come with a free product with purchase.


And there is more!  Free gifts from other brands including Matrix, Kitoko, Enjoy, Pureology, Redken, Zoya, Baxter, Elegance, Goldwell...the list goes on.

*****

Beauty Care Choices also has a CLEARANCE page with products up to 75% off.  Here's another way to try something new and save big bucks.   There is page after page of products to select from.


Saturday, January 11, 2020

Friday, January 10, 2020

BRAND PROFILE: OSIS+


OSIS+ is styling products for every style from volumized curls to the most extreme hold.  Made, by Schwarzkopf, OSIS+ has been all about amazing hair that is finished to perfection for over 100 years.  If you want to create your own individual look, OSIS+ products will be your solution to even the most extreme looks.

Creating your look is easy!
  • Prep your hair for your style.  You can select the Magic Shine Serum, Flatliner 3 Heat Protecting spray, Tame Wild Smoothing anti-Frizz Cream or use a combination of these. 
  • Create a style.  Grab the Fab Foam, Thrill Fiber Gum, Grip Extreme Hold Mousse, Dust-in Mattifying Powder, Flexwax, G.Force Strong Hold Gel and more.  If you need it to style, OSIS+ has it.
  • Finish the look.  With six different hair spray choices, you'll keep that style exactly how you want it all day long!
Shop OSIS+ and use your imagination for a look that is totally you!

Thursday, January 9, 2020

Best Anti-aging Skin Care Ingredients


If you are over 30, you've probably started to notice little signs of aging on your face.  Maybe it's just a little crow's foot or a slight laugh line or even just a little less glow.  It's natural.  Our skin is producing less collagen and has been bombarded since birth with environmental hazards.

What we eat and what we put on the outside all impacts how our skin ages.  We know foods like avocado, salmon, dark greens and lots of water will help our skin from the inside.  Now it's time to start looking for some help from your skin care products for the outside.  Below are nine skin care ingredients you should be looking for in your skin care products.  All contribute to helping your skin look and feel its best and resist the signs of aging.
  • Pomegranate contains chemicals that help the skin production of a molecule called urolithin A which helps keep muscle cells from degenerating.  It also has a lot of Vitamin C and punicic acid - an Omega-5 fatty acid that helps with skin collagen.
  • Hyaluronic Acid molecules can hold up to 1000 times their weight in water.  That's why this ingredient is essential.  It keeps skin hydrated longer and helps elasticity.  
  • Coffee Oil contains a high concentration of essential fatty acids, sterols and vitamin E.  It's a potent trinity of antioxidants that protect against UV rays.  It also is able to speed up fluid drainage, which is why it is great for under-eye puffiness.
  • Retinol is part of the Vitamin A family.  It speeds up cell turnover by chemically exfoliating your skin.  Removing dead skin cells gives you back a smoother skin texture and natural radiance.
  • Vitamin E provides a soothing effect as it enhances hydration and skin suppleness.  It also blocks free radicals which makes it very effective as a defense against environmental factors and at reducing the appearance of fine lines.
  • Mung Bean (Phaseolus Radiatus) Cell Culture Extract has an amazing ability to increase skin cell activity which creates new cellular proteins.  It's regenerative properties help slow the loss of elasticity and increase the firmness of your skin.
  • Peptides are amino acids that stimulate collagen production and cell growth.  They are also antioxidants and have antimicrobial and whitening effects.
  • Vitamin C brightens skin, increases firmness and improves hydration.  It is extremely helpful and effective in combating photo-damage from the sun.  It supports collagen production and is a powerful antioxidant.  It is essential in any anti-aging skin care product.

Wednesday, January 8, 2020

BEAUTY SCIENCE: How does CBD relieve pain?



How does CBD (cannabidiol) relive pain compared to acetaminophen, and Ibuprofen?

Acetaminophen is a common pain and fever reducer. Its exact mechanism of action is not known. The Clinical Pharmacology & Therapeutics journal and the Journal of Pharmacology have both published research about two possible ways acetaminophen works but the studies have yet to be published combined. It may reduce the production of prostaglandins in the brain. Prostaglandins are chemicals that cause inflammation and swelling. But they do not treat the inflammation directly.

Ibuprofen is the most common classified nonsteroidal anti-inflammatory drug (NSAID), which can reduce pain and fevers as well as reduce inflammation. Ibuprofen works by reducing the hormones that cause inflammation and pain in the body.

CBD binds to cannabinoid receptors in your brain, called CB1 receptors. These work with your immune system to reduce inflammation and pain. They temporarily change the way your brain perceives the pain. CBD does not help with fevers.

Many people are choosing CBD over traditional pain medication because it provides the same pain relief, without all the uncomfortable side effects. Are there side effects to CBD? Great question! The most common side effect of CBD is tiredness! Other side effects, although rare, include diarrhea, nausea, dry mouth, changes in body weight or appetite, and low blood pressure.

When these side effects occur, it is typically among people who are taking other medications. It’s not that CBD is unsafe to use with other medications; rather, the side effects are the result of the interaction between CBD and the other medication. You should always consult a doctor when taking any medications. These side effects seem like nothing when you compare then to those of traditional pain medication.
  • For example, everyone has taken acetaminophen at least once in their life. But did you ever look at the possible side effects of taking this? Nausea, stomach pain, loss of appetite, itching, rash, dark urine, clay-colored stool, or even jaundice are all possible side effects from taking acetaminophen. 
  • What about Ibuprofen? Common side effects from Ibuprofen may include upset stomach, mild heartburn, nausea, vomiting; bloating, gas, diarrhea, constipation; dizziness, headache, nervousness; decreased appetite; mild itching or rash; or ringing in your ears. Seems crazy right?
When you look at the side effects laid out like this it definitely makes you think a little more about what you are putting in your body, and how it can affect your health.



Tuesday, January 7, 2020

Eye Make-up - is the color safe?

Bright and neon colors for eyes are the latest trend in shadows, liners and mascara so we thought it was time to take another look at these products.  Your eyes and the skin around them is very sensitive.  The skin on your eyelid is the thinnest on your body.  The rims of your eyes have both epithelial skin and mucosal skin, which has no barrier into your body.  This means these areas have more of a chance to be absorbed into your body. You want to always be sure the make-up you put in this area will be safe, with no toxic ingredients.  You may also see a disclaimer on some of the brightest shades saying "not intended for use in the immediate eye area"  So, how do manufacturers create those bright colors?  It's the color additives.  How do you know which ones are safe?

The FDA, while still having a long way to go in looking at cosmetic ingredients in general, is very strict about cosmetic color additives.  They have a long list of these, which we have copied below for your convenience.  If your make-up product lists a color additive not on this list, then it is not obeying the law and is likely not safe.

Now take a second look regarding your eye make-up.  ONLY those color additives which state specifically "including eye area use" have been deemed safe by the FDA for use in eye shadows, mascaras & liners. Notice too that most of the D&C colors are NOT approved for use around the eyes.  Generally, they are not approved because they may cause an allergic reaction like itching, swelling or a rash.  They may also stain the skin.  This means you need to be careful with the bright & neon colors.  .While most people will be able to use even the brightest neon without a reaction, if you find your body reacts even a little bit, pay attention and quit using it.

*****

Color Additives Approved for Use in Cosmetics
Part 73, Subpart C: Color additives exempt from batch certification
21 CFR SectionStraight ColorYear ApprovedUses and Restrictions
§73.2030Annatto1977Cosmetics generally(5) including eye area use.
§73.2085Caramel1981Cosmetics generally(5) including eye area use.
§73.2087Carmine1977Cosmetics generally(5) including eye area use.
§73.2095ß-Carotene1977Cosmetics generally(5) including eye area use.
§73.2110Bismuth citrate1978Cosmetics intended for coloring hair on the scalp only NTE(7) 0.5 percent.
2010Cosmetics intended for coloring hair on the scalp only NTE(7) 2.0 percent.
§73.2120Disodium EDTA-copper1974Coloring of shampoos that are cosmetics.
§73.2125Potassium sodium copper chlorophyllin (chlorophyllin copper-complex)1969Coloring dentifrices that are cosmetics NTE(7) 0.1% in combination with a list of substances.
§73.2150Dihydroxyacetone1973Externally applied cosmetics(6) intended solely or in part to impart color to the human body.
§73.2162Bismuth oxychloride1977Cosmetics generally(5) including eye area use.
§73.2180Guaiazulene1977Externally applied cosmetics(6).
§73.2190Henna1965Coloring hair but not eyelashes, eyebrows, or eye area.
§73.2250Iron oxides1977Cosmetics generally(5) including eye area use.
§73.2298Ferric ammonium ferrocyanide1977Externally applied cosmetics(6) including eye area use.
§73.2299Ferric ferrocyanide1978Externally applied cosmetics(6) including eye area use.
§73.2326Chromium hydroxide green1977Externally applied cosmetics(6) including eye area use.
§73.2327Chromium oxide greens1977Externally applied cosmetics(6) including eye area use.
§73.2329Guanine1977Cosmetics generally(5) including eye area use.
§73.2396Lead acetate1981Cosmetics intended for coloring hair on the scalp only, NTE(7) 0.6 percent Pb (weight/volume).
§73.2400Pyrophyllite1973Externally applied cosmetics(6).
§73.2496Mica1977Cosmetics generally(5) including eye area use.
§73.2500Silver 1979Coloring fingernail polish NTE(7) 1% of final product.
§73.2575Titanium dioxide1973Cosmetics including eye area use.
§73.2645Aluminum powder1977Externally applied cosmetics(6) including eye area use.
§73.2646Bronze powder1977Cosmetics generally(5) including eye area use.
§73.2647Copper powder1977Cosmetics generally(5) including eye area use.
§73.2725Ultramarines1976Externally applied cosmetics(6) including eye area use.
§73.2775Manganese violet1976Cosmetics generally(5) including eye area use.
§73.2991Zinc oxide1977Cosmetics including eye area use.
§73.2995Luminescent zinc sulfide 2000Nail polish and externally applied facial makeup(6) NTE(7) 10% of final product for limited, occasional use.

Color Additives Approved for Use in Cosmetics
Part 74, Subpart C: Color additives subject to batch certification
21 CFR SectionStraight ColorYearApprovedUses and Restrictions
§74.2052D&C Black No. 22004Eyeliner, brush-on-brow, eye shadow, mascara, lipstick, blushers and rouge, makeup and foundation, and nail enamel.
§74.2053D&C Black No. 3 2007Eyeliner, eye shadow, mascara, and face powder.
§74.2101FD&C Blue No. 11982Cosmetics generally(5).
1993Allows MnO2 in manufacture.
1994Eye area use (includes lake).
§74.2104D&C Blue No. 41977Externally applied cosmetics(6) .
§74.2151D&C Brown No. 11976Externally applied cosmetics(6) .
§74.2203FD&C Green No. 31982Cosmetics generally (5).
§74.2205D&C Green No. 51982Cosmetics generally(5).
1994Eye area use.
§74.2206D&C Green No. 61982Externally applied cosmetics(6) .
§74.2208D&C Green No. 81976Externally applied cosmetics(6) (NTE(7) 0.01% (by wt) of finished cosmetic product).
§74.2254D&C Orange No. 41977Externally applied cosmetics(6) .
§74.2255D&C Orange No. 51984Externally applied cosmetics(6) .
1982Mouthwashes, dentifrices, lipsticks, and other lip cosmetics NTE(7) 5 percent.
§74.2260D&C Orange No. 101981Externally applied cosmetics(6) .
§74.2261D&C Orange No. 111981Externally applied cosmetics(6) .
§74.2304FD&C Red No. 41976Externally applied cosmetics(6) .
§74.2306D&C Red No. 61983Cosmetics generally (5).
2012Ether-soluble matter specification changed to 1-[(4-methylphenyl)azo]-2-naphthalenol, not more than 0.015 percent.
§74.2307D&C Red No. 71983Cosmetics generally (5).
2012Ether-soluble matter specification changed to 1-[(4-methylphenyl)azo]-2-naphthalenol, not more than 0.015 percent.
§74.2317D&C Red No. 171976Externally applied cosmetics(6) .
§74.2321D&C Red No. 211982Cosmetics generally (5).
§74.2322D&C Red No. 221982Cosmetics generally (5).
§74.2327D&C Red No. 271982Cosmetics generally (5).
§74.2328D&C Red No. 281982Cosmetics generally (5).
§74.2330D&C Red No. 301982Cosmetics generally (5).
§74.2331D&C Red No. 311976Externally applied cosmetics(6) .
§74.2333D&C Red No. 331988Externally applied cosmetics(6) ; mouthwashes, dentifrices; cosmetic lip products (NTE(7) 3% (by wt) of finished cosmetic product).
§74.2334D&C Red No. 341976Externally applied cosmetics(6) .
§74.2336D&C Red No. 361988Externally applied cosmetics(6); cosmetic lip products (NTE(7) 3% (by wt) of finished cosmetic product).
§74.2340FD&C Red No. 401975Cosmetics generally(5).
1994Eye area use (includes Al lake). No oxidizing or reducing agents that may affect integrity.
§74.2602D&C Violet No. 21976Externally applied cosmetics(6) .
§74.2602aExt. D&C Violet No. 21976Externally applied cosmetics(6) .
§74.2705FD&C Yellow No. 51985Cosmetics generally(5).
1994Eye area use (includes Al lake).
§74.2706FD&C Yellow No. 61986Cosmetics generally (5).
§74.2707D&C Yellow No. 71976Externally applied cosmetics(6).
§74.2707aExt. D&C Yellow No. 71976Externally applied cosmetics(6).
§74.2708D&C Yellow No. 81976Externally applied cosmetics(6).
§74.2710D&C Yellow No. 101983Cosmetics generally (5).
1984Modification of uses and restrictions.
§74.2711D&C Yellow No. 111976Externally applied cosmetics(6).

Monday, January 6, 2020

5 steps to switch to Clean Beauty

Tomorrow morning as you get ready for the day, count the number of separate items you use.  Soap, shampoo, conditioner, skin cream, face creams, cosmetics.  Yikes!  The average woman in the US will use at least 12 separate products every day.  So, whatever is in those products impacts your skin.  Many ingredients are safe, but others can compromise your health over time. The build-up of the mix can trigger hormone imbalance, weight gain, thyroid problems, cancer & more.  Plus, as you wash them off they are flushed into the environment - which doesn't help our earth.  Remember, it's not just you washing them off, but millions of women doing the same thing.

So, if this is the year you decide to move to a cleaner, safer beauty regimen, we've got an easy, step-by-step plan.  It may take a little time in the beginning, but we promise the effort will be worth it and your body will thank you.

Learn & Understand. First take a look at the ingredients on the products you currently use.  If you don't know what it is, look it up.  We've got a great list with explanations on our Beauty Science page.  Make a list of the ingredients you want to avoid when making new purchases.  Then make a list of ingredients you would like to have in your products.  Keep it with you when you shop.  That way, your choices will be much easier.

Keep things simple.  When reading the ingredients on your current products, do you find nearly the same words on both your face cream and lip cream?  Is your foot balm the same as your hand cream.  Is there products available that can do double-duty?

Start with the products you use on your body.  Your skin is the largest surface you cover so it stands to reason it will absorb the most of what you put on it.  Next is your hair care - the products you put on it, run down your body and down the drain during your shower.

Swap out as you run out.  If you can't afford to run out and replace every product in your bathroom, don't worry - none of us can.  Instead, purchase a new, safer, cleaner product when you run out.  Unless you find something you want to replace immediately, this is the best way.  It also gives you a chance to evaluate each new product as you replace it - does it work for you?

Make-up can be a tough one - many companies still do not list all of their ingredients on the package. Many cosmetics mix minerals like mica for color with plant oils or water.  If mixed with water, then there needs to be a preservative added to keep bacteria at bay.  Natural plant-powered cosmetics may need to be touched up a little more frequently, but there are good skin benefits to balance this drawback.

Finally, remember this switch to cleaner, safer beauty products is a process.  The goal is to reduce your exposure to toxic chemicals, reduce packaging waste, and still feel and look great!  


Sunday, January 5, 2020

WHAT'S NEW this week

New from Matrix Total Results Dark Envy neutralizes unwanted red undertones in dark hair.  The shampoo & conditioner, plus the toning mask is just perfect for those brunettes and dark hair colors who want to keep their color true and hair with a cool, glossy finish.  The dark envy green color depositing products will rid hair of the red undertones cause by the sun, chlorine, chemical processes or heat styling.



True, dazzling shine is what you get with Design.ME's new Gloss.ME shampoo, conditioner and hydrating treatment mask.  They are sulfate, gluten and paraben free plus vegan friendly and cruelty free.  Enjoy the double-take of those around you, when the see the healthy shine these products provide.


It's always fun when Essie delivers new colors.  These Gel Couture polishes give you up to 14 days of wear and an instant gel-like shine without the need of a UV light.



Saturday, January 4, 2020

Facebook live: Purple Shampoo with Tressa

If you haven't been able to log-in to Facebook for our live educational beauty product shows on Fridays at 11:00 a.m. (PST), here's our first broadcast.


Friday, January 3, 2020

BRAND PROFILE: Bonblissity


They're sweet treats for your body...vegan friendly, eco-friendly and cruelty free soaps, scrubs and bath bombs.  Launched in 2011 with their signature Sweet + Single Candy Scrub, Bonblissity has received rave reviews.   They now have the Sweet + Single, plus bath bombs and vegan soaps.


  • Sweet + Single Moisturizing Candy Scrub looks just like a small piece of wrapped candy.  They come on 30 piece packages and scents.  No jars, no mess, just unwrap and massed into skin with a touch of water.
  • Bath bombs are made with a exotic blend of butters & oils to give you an explosion of moisture. Four fragrances to transport you. 
  •  Vegan Soap gives you a deep clean without drying out the natural moisture.  Free of SLS, sulfates, parabens and phthalates.  Two refreshing scents.

Elissa & Jay created Bonblissity to solve Elissa problem of dry hands due to her needing to wash them frequently.  As a dental hygienist she washed them dozens of times a day.  Her hand became painfully dry.

She solved the problem by creating her own soap based on her "must haves":
  • Multi-tasking scrub to exfoliate
  • Single dose & portable to slip into a packet
  • Last through a few washes.
  • Natural Ingredients


P.S. These products make great gifts!