Wednesday, March 25, 2020

We've Moved!

We've moved our blog to our website.  Click the link below to continue to get all of the great information on brands and new products as well as important ingredient information and hair care, skin care, cosmetic and nail care tips.

Friday, March 13, 2020


It's all about skin care products that reverse the signs of aging - recovering and protecting your natural skin beauty.  Advanced ingredient technology is in harmony with the botanical extracts from both the earth and ocean.

In all of their products, Refinee` uses rejuvenating aromatic oils of Lavender, Orange, Grapefruit and Tangerine to keep skin radiant.  It combines these with high level antioxidant botanicals including Japanese Green Tea to repair cell damage, Gingko Biloba to increase circulation, Aloe to soothe and heal, Comfrey to rejuvenate cells, Amica for antibacterial properties, Chamomile to soothe and Pomegranate for its anti-aging properties.  By combining these peptide (small chains of amino acids - the building block for your skin) rich botanicals with soothing, healing oils, your skin will experience phenomenal results.

Cleanse, exfoliate, tone, treat and moisturize with Refinee products.  Your skin will love them!

The Hydrating Gel Mask is infused with argan oil, dragon's blood and resveratrol that repairs damaged skin and eliminates free radical.  Protecting the skin from premature aging, it leaves it renewed and healthy.

Every skin will love the Exfoliating Fruit Cleanser.  It lifts away the dead surface cells as it stimulates natural rejuvenation.  Pores are clarified, toxins are washed away as you cleanse and polish.  Your skin will feel and look radiantly fresh and feel gorgeously clean.

Shop Refinee` now

Watch the video, to learn more about Refinee` and how to use for your best skin care.

Thursday, March 12, 2020

Using a Diffuser with your Blow Dryer

Learning to use a diffuser correctly will make you love this blow dryer attachment instead of tossing it aside when you get a new dryer.  The diffuser is shaped like a bowl with prongs.  These prongs are used to hold the hair while it is drying.

Diffusers sort of mimic air drying as they surround the hair with warm air instead of the air flowing directly and harshly onto the hair.  It also stops you from pulling hair straight or making it frizzy as you blow dry.  The diffuser provides a much gentler way to dry your hair.

Those with curls absolutely need a diffuser to keep those curls soft and bouncy, as well as separated by the plastic spikes.  With a diffuser curls are more defined.  Even those with straight hair will notice more volume by using the diffuser.

So, what is the correct way to use the diffuser?   
  • Detangle and dry your hair.  Before you get out of the shower, use a wide-tooth comb to detangle your hair. Scrunch your hair with a microfiber towel to remove excess water—don’t use a terry cloth towel, as this can increase frizz.
  • Add product.  This is the time to add the curl defining cream or blow dry cream or other product.  Place the correct amount in your hand, then rub hands together and gently apply to hair.
  • Diffuse hair in sections.  You may need to use clips to hold other hair out of the way.  Turn dryer to medium or low heat.  It may take longer for your hair to dry, but it won't dry your hair out.  Place a small section of hair into the diffuser bowl, then bring the dryer toward your head, making sure all of the hair is cradled within the bowl.  Using gentle circular motions near the roots of hair will help to add volume as well.
  • Alternate sections.  Don't leave hair in the diffuser for longer than 30- 45 seconds.  Just move from section to section until your hair is dry.  Don't rotate the dryer; this can cause tangles.


Curly hair
Choose a hair product that controls frizz and holds curls.
You’ll get looser waves or curls if you leave your hair a little damp.
Natural curls may look their best if you dry the roots to mid-section and leave the ends to air dry.
Try to avoid touching hair during the drying process as touching can create frizz and cause curls to lose their shape.

Wavy hair

Use beach or wave spray before you diffuse.
Avoid moving the diffuser from side to side when you’re drying your hair to prevent frizz.

Straight hair
Dry your hair completely to make sure the curls don’t immediately go limp.
Use a styling product that adds volume.

Tuesday, March 10, 2020

Styling for Volume

Those with fine or thinning hair know it's hard to achieve the "full head of hair" look.  No matter the style or length, there are some tricks and great products that help.

TRICKS:  They are all about lifting the hair root away from the scalp!

Change your part!  Through the years we've had the same part, mostly because that's where are hair falls naturally.  By changing the part, we lift the hair that's been lying flat against the head.

Teasing the underside!  You don't need a harsh back comb; just a gentle tease.  This creates friction and it lifts the top hairs.

Blow dry upside down.  This technique insures you get the hair closest to your scalp lifted away from the head.  When to flip your head back over, style quickly without excess brushing which will pull the hair back towards the head.

Use hot rollers.  These are quick and easy!  It doesn't take long to throw a few rollers in and requires far less time that using a flat iron or curling iron.

Crimp your roots.  Remember the '80's when the full head of hair was crimped.  Well dig that styling tool back out.  Lift the top hair and secure it.  Now crimp the under-hair of your style near the roots.  It will lift those top hairs.

Sleep in a bun.  When hair is slightly damp, create a high, loose bun using a scrunchie (not a tight band that will leave marks).   This lifts hair away from the scalp as it dries.  In the morning you have lots of lift and gentle waves.

Color your hair.  If this is an option for you, hair color will give it texture so it's not so slippery and makes it look fuller.  If you don't want full on color, adding a few highlights.  Multidimensional color gives the illusion of movement.  Hair color also slightly expands the hair shaft.

Get a hair cut.  Your stylists can create a hair style that makes hair look fuller by adding layers.  Mid-length to short styles work best as longer hair weighs down the hair, pulling it down and closer to the scalp.  The layers should be placed into the hair, not on the ends or too close to the scalp for maximum movement and volume.


Volumizing Shampoos & Conditioners help to change the texture of your hair.  They are very light weight so don't weigh down the hair.  They make hair appear fuller, bouncier and more full of body.

Thickening Shampoos & Conditioners infuse proteins and collagen into the hair so it thickens each strand.  They also will often contain ingredients that promote hair growth such as biotin, ginseng and vitamin E.

Mousse is an absolute "go to" for those with thin or fine hair.  Not only does it amp up the volume, but helps you to style hair and hold the style all day.

Dry Shampoo should be on every beauty shelf.  Washing hair every day can cause breakage and hair loss for those with thin and fine hair.  Dry shampoo will soak up the excess oil and dirt; it will also lift up the hair roots making hair look fuller.

Monday, March 9, 2020

10 best firm hold hairsprays.

Creating an up-do?  Need to keep hair in place all day or all night?  Got that cowlick tamed, but need that stubborn hair to stay put?  That’s when you reach for the firm hold hairspray.  It’s the finishing touch to your style.  After all, you worked hard to get it looking perfect, now you want to keep it that way.  To help you along the way, we’ve put together a list of the best firm-hold hairsprays.   The list includes aerosol and non-aerosol sprays, some that are vegan, some that add shine or are humidity resistant.  Browse through…you’re sure to find your “best” firm hold hairspray…one that meets your styling needs.


Sunday, March 8, 2020

WHAT'S NEW this week?

It's exciting to see any new products from this brand because they are always:

They have added a styling get, styling body volume mousse, a color enhance super cool blonde shampoo and a strong hold finishing spray.  When you get performance in hair care without any of the toxins, then it's a big win for your hair!

Friday, March 6, 2020


Be Bold!  Be Creative! Be Beautiful!  That's what Design.ME products are all about.  These vegan friendly, cruelty free, gluten, paraben and sulfate free products can really add the volume, banish frizz and add high shine.

Their first product, Puff.ME, was developed by four friends who wanted to create safe products that would let create head-turning styles with easy.   Since it first hit the beauty salons and shelves, this product has been a best selling go-to style designer's dream.  It can so amp up the volume with an effortless few sprays (see video below).  No matter your style, Puff.ME will give hair a boost.

Since that first product, Design.ME has went on to add shampoos, conditioners and styling products that add volume, give bounce to curls, and/or add a glorious to your hair.  All product remain true to the original vision and are vegan friendly, paraben, sulfate, gluten and cruelty free.

The Gloss.ME line really sets your hair aglow with an instant shine and a silky, soft feel.  Try the Gloss.ME Cannabis Sativa See Oil Hair Serum with its unique formula of oils and proteins that are rich in essential fatty acids and Vitamins A, C, and E.  It really nourishes hair and strengthens hair strands.

Thursday, March 5, 2020

Conditioners: Leave-in vs. Rinse Out

One of the most used hair care products, conditioners add shine, body, moisture and nourishment to the hair as well as help to detangle it.  So what's the difference between a conditioner you apply and then rinse out vs. a conditioner you apply and leave-in?

Leave-in conditioners are very lightweight and free of oils so the hair is not weighed down.  They're best used to keep hair soft, shiny and manageable.  This makes a leave-in conditioner perfect for those with thin or fine hair as they add body.  They are also great for those with very coarse or brittle hair because the moisture stays in the hair, smoothing the hair cuticle as it detangles, giving more control and making it easier to style.

When choosing a leave-in conditioner, it is very important to check the ingredients.  As the name implies, the product is going to stay on your hair and scalp all day.  You want to be sure the product does not contain ingredients you don't want to linger on your skin.

Rinse out conditioners are generally used after shampooing, although using them before you shampoo can treat your hair without adding the heavier weight.  Rinse-out conditioners contain fatty acids and oils which make them thick.  They are meant to stay on the hair for 3 - 5 minutes and then be thoroughly rinsed out.  Conditioners can be acidic which can irritate the skin so if you skin is sensitive you should look for a low-acid product.

These types of conditioners can address multiple hair problems; they are not just to detangle.  When selecting this type of conditioner, choose the product that addresses your hair needs.   Conditioners vary widely in their ingredients:
  • Acidity regulators that maintain hair's pH and help smooth and strengthen hair.
  • Antistatic agents like cationic polymers that bind to hair surface to reduce static.  They have a positive charge so they deposit easily to hair which is negatively charged.
  • Glossers, light reflecting chemicals like silicones that add shine.
  • Lubricants such as fatty alcohols, emollients like panthenol, dimethicone to detangle hair.\ and make it softer.
  • Preservatives to prevent bacteria and yeast growth in the product.
  • Moisturizers that have a high proportion of humecants, mostly provided by natural oils.
  • Hydrolyzed proteins to penetrate the hair to add strength.
  • Sequestrants to help the product work better with hard water.
  • Sunscreens likebenzphenone-4 and ethlhexyl methoxycinnamate to protect hair and help prevent color loss.
  • Surfactants such as keratin.
  • Thermal protectors, heat absorbing polymers that shield the hair from excessive heat from styling tools.
What's best?  It all depends on your hair texture, style, and personal preference.  For many persons, a combination of the two is the answer.  It may be that during especially dry winter weather you want the extra moisture protection of a leave-in.  If your hair tends to frizz or you have curls you want to bounce, then a rinse-in conditioner is your choice.  Many persons like to use a rinse-out a couple of times a week for the extra benefits, while using the leave-in most days.  

Wednesday, March 4, 2020

BEAUTY SCIENCE: What's in Mascara

Mascara has been around since the 19th century, but even before that women have used various ingredients to try to make their lashes appear longer and fuller.   The Egyptians used kohl, and the Victorians mixed ashes with elderberry over a hot fire.  In 1872, petroleum jelly was first patented and ladies used this to make their lashes stand out.  It wasn't until 1917 that the first packaged mascara was created...a cake made from petroleum jelly and black coal dust.

In the 1930s, lash darkeners contained scary ingredients such as turpentine, lead-containing kohl, and aniline, a hair-dye ingredient, all of which left more than one woman blind. Now regulations strictly limit the ingredients to those that are safe to apply in the eye area, but you should be on the lookout for thimerosal, a preservative that can cause conjunctivitis and eyelid dermatitis (a rash). Thimerosal is still used in some mascaras. 

Your eyes are one of the most sensitive places to apply make-up.  They are much more vulnerable to bad ingredients and bacteria than the rest of your face.  When applying mascara, your wand may touch the mucus membranes of the eye and if bacteria is growing on the wand, you might end up with an eye infection or worse.  To limit your exposure to these problems, it is important to discard mascaras about every three months.

Today's mascara's ingredients typically include a carbon black or iron oxide pigment to darken lashes; a polymer to form a film that coats lashes; a preservative; and thickening waxes or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax.  Ingredients that some mascaras contain may be cause for concern, especially those with sensitive skin or allergies.  
  • Parabens are used to prevent bacteria from growing in the product, but we all know these can be endocrine disrupters.
  • Aluminum Powder, used as a colorant, is a neurotoxin considered worse than mercury.  It can interfere with a variety of cellular and metabolic processes in the nervous system (study published in the journal of Pediatrics).
  • Retinyl Acetate  (Vitamin A Acetate) can cause biochemical or cellular level changes.  The FDA does have guidelines for use of this ingredient, it is prohibited or restricted in most countries.
Now we have formulas with no water. These are the waterproof ones that are less likely to smudge or flake. But they can be difficult to remove. Emulsions of water and oil are easier on lashes but may flake or smudge.   To find out if your mascara will flake or run, check how much water it contains. The lower water is on the ingredients list, the less likely you'll get smeared.   However, most beauty experts suggest you limit your use of waterproof, smudge proof formulas made with little to no water. The extra effort needed to remove these products can damage lashes, causing them to break or fall out.

Tuesday, March 3, 2020

Bright Ideas

Beauty Care Choices CEO, Jennifer Coy, is a member of the Forbes Council.  Top business leaders from around the nation participate in writing articles to give upcoming leadership and others starting in business the best advice and information.  Jennifer participated in her first article since be asked to join.  The topic:  How to remember those flashes of brilliant ideas so they don't slip away from you.

If you would like to read her advice and that of other Forbes Council members, Click here.

Monday, March 2, 2020

Ten best volumizing mousse

When you need to add lift to your style, a volumizing mousse is a best friend.  Mousse is naturally lightweight and when applied to the roots of your hair, adds volume by lifting hair away from the scalp for a fuller look.  Mousse works by using synthetic resins or polymers to coat the hair and help shape the style.  It is applied to wet hair prior to drying or styling.  A good mousse will also contain ingredients that help keep hair healthy. Take a look at some of our best!



Sunday, March 1, 2020

WHAT'S NEW this week?

Aquage is the brand that makes products with the healing sea botanicals.  Their new products include:
  • Lux Enhancer Blow Dry Creme to add lift and volume while it tames frizz and creates shine.
  • Precision Flexible Wax to finish your hair by adding pliable movement and texture.
  • Dry Texture Finishing Spray for instant control in a fast dry formula that is a medium control.
  • Sonic Wave Control Creme will enhance your waves and curls as it adds moisture and volume.

Hempz uses the natural benefits of pure organic hemp seed oil to nourish, moisturize, protect and condition your hair and skin.  Now they have added two new skin care products containing healing CBD oil.

Select Lavender Oil Herbal Body Moisturizer or Rose Oil CBD Herbal Body Moisturizer to relax and soothe your skin.  Both are full of antioxidants, vitamin and key amino acids for beautiful, glowing skin; it's infused with 300 mg of CBD, plus lavender and hemp seed oil.

Friday, February 28, 2020

BRAND PROFILE: Bodyography

Make-up and skin care that is 100% vegan & cruelty free, as well as being free of talc, triclosan, parabens, mineral oil, sulfates, lead and gluten.  Their approach is to create products that "bridge the gap"; they work for both trained professionals and consumers who just love the best in beauty products.

Bodyography is also eco-friendly.  They have reduced their plastic consumption by 35% in the past few years by eliminating caps and using airless pumping technology.  They have also put their ingredients clearly on their labels, being completely transparent about what's in the products you are using.

A complete line of safe, vegan products with bright and bold colors, soft pastels and everything in between.  You can find your perfect beauty look with their pure pigment eye shadow palettes, silky foundations and exciting lipsticks & glosses.  These mineral based products are lightweight and give your skin breathing room, so they're perfect everyday.

Skin Care
Nutritious and high quality ingredient products fight free radicals and help stop the signs of aging.  You can find moisturizers, serum, cleansers and more, all created to help you rejuvenate and revitalize your skin.

Thursday, February 27, 2020

How do I know my hair type?

When looking at hair products have you ever noticed that it may say it’s for fine, medium, or coarse hair? Have you ever then thought which one is my hair? Even though you can say your hair is big and crazy, or flat and lifeless, it’s the diameter of your hair that really matters when choosing a product for you.  Don’t confuse hair density with diameter; people with fine hair can still have a ton of it but still be considered fine.

Hair Thickness
Hair thickness actually refers to the width of one single strand of hair. You can have either thick, medium, or fine  – or a mixture of all three types!

To find out your hair type, all you need to do is a strand test! First start by taking a single hair in between your fingers, if you can’t feel the hair between your fingers then you have fine hair. If you can feel the hair a little then you have medium hair. If you can feel a thick strand then your hair is considered coarse.

If you’re still struggling to determine your hair type, you can also do a thread test. Pull a single hair from your head and lay it next to a piece of sewing thread (putting it on a surface that's the opposite color of your hair will help). If it’s the same width as the thread, your hair is medium, but if it’s thinner or thicker, so is your hair.

Hair Density

Just because the diameter of your hair is fine doesn't mean you can't have a thick head of hair and vice versa. There is a simple test for eyeballing your strand density: Standing in front of a mirror, grab a handful of hair at the side of your head and notice the space around that 'clump.' Can you easily see your scalp? Your hair is likely thin. No scalp visible? Probably thick. If you’re in the middle, you likely have hair of medium density. Determining both your diameter AND density will help narrow down the types of product you should use. Someone with dense, coarse hair will need smoothing products. While someone with less dense but still coarse hair will need a volumizing product.

Once you have determined your hair type and density you’ll be able to choose your hair products and know that they will work great in your hair. Most brands label there products with which hair type they are designed for, so you will be much more confident mixing and matching across systems to create your perfect routine.

Wednesday, February 26, 2020


Elastin is the very stretchy protein found in connective tissue of the skin dermis layer. This protein is a combination of peptides and amino acids made by fibroblasts.  It's what keeps your skin bouncing back when stretched.  It's also the second most common protein in your body (collagen being #1).  As we age, elastin production diminishes.  This causes the skin to sag.

Elastosis is the term used to describe skin's loss of elastin.  Beyond aging, it can also be caused by sun exposure, pollution, inadequate nutrition and smoking.  Rapid and significant weight loss can also cause elastosis.  Tropelastin is the building block for elastin.  While we have many genes for collagen, there is only one gene for tropleastin.  Elastin production it at its peak at birth and is nearly gone by puberty and is non-existent by the time we reach adulthood.

So, what will help skin retain it's elasticity?  First, limit skin's exposure to the sun.  Sun damages the normal function of elastin.  Second,  retinoids, a form of vitamin A,  are the best for this as they help re-stimulate elastin production.  They also amp up the production of collagen.  They can, however, be irritating to the skin, especially prescription ones.  Combine the retinol with vitamin C and hyaluronic acid to help the skin rebuild the collagen and retain elasticity.  The bad news:  damaged elastin is hard to restore.  The ingredient molecules need to be small enough to pass through the skin's outer layer to reach the elastin in the dermis.

There is a great deal of research being done on how to successfully restore skin elasticity.  One promising study is using a zinc complex to help restore functional elastin in sum damaged skin.

Tuesday, February 25, 2020

Give your nails a springtime lift!

You might not yet feel it where you live, but spring is on the way!  Time for some bright nails that stand out, make a statement and lift your spirits after the long winter.  Fun and easy, this nail art design will make you smile!

  • Pick your bright color for your base, and another color for the stripes.  Here there are two similar shades of yellow, but you could choose any shades, making the bright base with a contrasting color as well.  
  • Apply your base coat first to your cleans and prepped nails.
  • Apply 2 coats of your bright color.  Be sure to let each coat dry fully.
  • Use a striping brush to pain two thin horizontal lines near the free edge of the nail.  (You could also paint two lines vertically or change it up for each nail...use your imagination!)
  • Finish with your top coat.

Monday, February 24, 2020

Correcting those Little Flaws!

Everyone has little flaws they see on their face.  Whether it's a blemish, dark circle, redness or an uneven skin tone, Sorme's Optical Illusion Color Correcting Concealers is a palette full of everything you need to hide it!  Take a look at the video to see how to make the correction and give your face it's best look.

   Buy the Corrector Palette.   Buy the Micro Mini Blending Sponges.

Sunday, February 23, 2020

WHAT'S NEW this week?


Say Hello to Goomees!  They're handmade hair loops that avoid hair breakage and prevent that too-tight headache.  A Goomee Hair Loop does not leave marks on the hair and are strong enough to hold all hair types.  So gentle on the hair and scalp.


Give your brows customizable definition with this Hi-Def Brow Pencil. A brow pencil designed to fill in sparse or over-tweezed eyebrows to create natural hair-like strokes that give your brows a full and bold look. Its blend-able, non-tacky formula is rich and buildable and allows for smooth application. Water-resistant and lasts all day.  Select Cool Brown, Soft Brown or Warm Brown.

Give your lashes a lift with this eyelash curler. An expertly designed, easy-to-use steel eyelash curler that gently and efficiently curls your lashes. Has silicone lash curler pads to give your lashes a natural looking curl without leaving a crease. Gives you great precision and control.


Keep your skin free from oil and shine with these Natural Blotting Paper with Green Tea or Tea Tree. Natural pulp, powder-free blotting papers that are infused with antioxidant tea extracts to protect, calm and soothe the skin. Great at removing oil and shine to give you a matte finish look. Gives your skin a perfect finish and comes with 100 blotting papers.

Friday, February 21, 2020

FB live: An Introduction to STYLE by Keune

Join us on Facebook every Friday at 11 a.m. PST


So much more than just fabulous nail polish, Spa Ritual has everything for the perfect at home mani-pedi, plus nail care products and wonderfully rich and safe body lotions.  Everything from Spa Ritual is made with sustainable natural vegan ingredients.

Spa Ritual was founded in 2004 by Shel Pink.  Her goal was to create products that cared for the body while encouraging self-care.  She is the author of the book Slow Beauty (2015).  She felt everyone should take a few moments every day to slow down and her products are all based on providing a spa culture experience.

"Our products and programs are designed to intentionally connect you to Slow Beauty Rituals to awaken relaxation, deliver nourishment and set in motion the return to a state of wholeness."

Spa Ritual Body products use four different aromatic profiles:

  • Geranium Cedarwood has an earthy profile that helps to ground you and revive the skin.  The floral woody lavender oil, spicy patchouli and cinnamon bark oils just add to an overall uplifting of the senses. Available as a salve, cream, body polish and hydrating mist. 
  • Jasmine Tuberose is uplifting, sweet and exotic.   It helps you to unwind as in calms the skin.  The warm, spicy clove leaf oil, the lemony herbal notes of coriander extract awaken the senses. Available as a salve, cream, body polish and hydrating mist.
  •  Citrus Cardamom is rejuvenating and restorative as it protects the skin.  Adding both orange peel oil and lemon seed oil only adds to your spa experience.  Available as a foot balm, hand salve, moisture balm and hand serum.
  • Earl Grey - it soothes and comforts the skin and calms the senses.  The earthy and floral notes of clary sage, the spicy sweetness of bergamot oil and the fresh grassiness of ryegrass extract combine let you indulge in a therapeutic slow beauty regimen.
Spa Rituals also has everything you need to keep your nails healthy and strong from cuticle oil or an Eco Foot File.  The Multi-Tasker Base & Topcoat saves you both time and money.

Finally there is their nail lacquers.  They are all vegan and free of DBP, formaldehyde and toluene.  You'll love their gorgeous shine, dry time and coverage.  You have over 100 colors to choose from.