Not letting the tap run for too long and making sure the dishwasher is full before turning it on are two sure-fire ways to reduce water consumption, but did you know you can also cut down when it comes to your skincare routine? Enter: waterless beauty products, a growing trend of cosmetics for environmentally-conscious consumers.
More and more beauty product manufacturer's are developing water-free (or nearly water-free) products. Waterless products come with less packaging and a lower shipping weight. They also don’t "go off" so there’s less wastage. Items like solid bars instead of shower gels, dry face masks, shampoo bars, moisturizing sticks are showing up more and more.
Is it truly "Waterless"
It may be impossible for any beauty formulation to be truly waterless. The water required to grow raw ingredients and process, ship, use and dispose of any of your cleansers and scrubs may far outweigh any water savings gained from excluding water in the formulation itself. Just because a product doesn’t contain a high concentration of water doesn’t necessarily mean that it didn’t require the usage of a large amount of water in its manufacturing process. And since most products contain dozens of extracts and chemicals, it might be difficult to tell how much water is actually used by the companies to make them.
What advantages, besides saving water, do waterless products provide?
We all know that products with high water content are perfect breeding grounds for bacteria. This is why there is a need for preservatives to help keep skincare formulas stable and safe even after months after opening. Now, imagine if your skincare products are completely free of water. This means that the use of preservatives will be completely eliminated, leaving you with cleaner, non-toxic products to use with a peace of mind. Plus, who doesn’t find it a pain to transfer products to TSA approved sizes when you travel? If you’re using solid perfumes instead of packing travel-sized vials of fragrances, and swapping out cream masks for a dry sheet mask, travelling will be so much easier.