Sunday, June 30, 2019

WHAT'S NEW this week

1922 BY J.M. Keune Shampoo Stick

Make shampooing easier than ever before with this shampoo stick. A compact, solid shampoo stick that is designed with twist-up packaging to easily run over a wet scalp for a clean feel and wash. Its convenient packaging makes it great for traveling or taking along when hitting the gym. Can be used for both the hair and beard.

Bend Beauty Skincare Anti-Aging Formula - Capsules  

Optimize your skin health with this anti-aging formula. Formulated with six active and powerful ingredients to work synergistically to give you the best in skin health. Works to build beautiful skin from the inside out. Reduces skin sensitivity to UV-induced sunburn and improves hydration in the skin. Provides antioxidants for skin health to leave your skin glowing with youth.
Medicinal ingredients: fish oil*** (anchovies, sardines, mackerel, herring), borage oil, Capsicum annuum extract, marigold flower extract, vitamin D3 (cholecalciferol).  This product is not intended to replace the use of topical sunscreen. Spending time in the sun increases your risk of sunburn, skin cancer, and early skin aging.

Bodyography Epic Lash Lengthening & Curling Mascara

Curl and lengthen those lashes with this remarkable mascara. A jet-black mascara that volumizes and conditions the eyelashes for the ultimate lift and curl. Features a unique silicone double-ended comb wand for easy application.
  • Helps lashes appear wider, fuller, & stronger with Widelash containing Provitamin B5
  • Comfortable all-day wear that will not flake or smudge
  • Build lashes to your desired volume & effect
  • Best removed with warm water followed by a makeup wipe
  • Formulated without parabens & gluten
  • Cruelty-free and vegan

Saturday, June 29, 2019

Choosing a top coat

Finishing your manicure with a top coat will protect your polish and help to reduce chipping.  But how do you choose which to apply.  Here, Essie helps you!

Need a good top coat.  Click here to find one that fits your manicure needs. 

Friday, June 28, 2019


Privé was designed by the same group of real life, beauty connoisseurs the brand is intended for, everyday people. while working on ingredients, package design, product performance and marketing initiatives, it didn’t take long to uncover what everyone values most in a brand:  authenticity and transparency.

We all live for good hair days, but we know you can’t spend hours on your morning routine. our products are powered by the highest performing natural ingredients on the planet, developed to simplify your regimen. prive shampoos and conditioners are pure enough to use as skincare, because asking for products that perform AND smell incredible AND help in achieving that “natural look” in our shower is NOT too much to ask for.

Their products are made at their own facility with the cleanest water in America. They never add harsh cleansing sulfates like SLS, sodium chloride or gluten to their manufacturing process or test on animals.  Proudly crafted in the USA.

Their powerhouse blend:

Their signature mixology is gentle on hair, keeping it safe and healthy. free of harsh chemicals, Prive is not only excellent for your hair, but your health.  Privé is full of everything you want, and nothing you don’t. They use only the latest and greatest ingredients from high quality suppliers, which created their two signature line-ups.
The antioxidant line-up was created to invigorate and shield against free radicals, deterioration and damage: bamboo, acai, green tea, goji berry, sweet green peas, pomegranate and charcoal.
The revitalizing line-up was created to rebuild and strengthen from the inside out:  jojoba, baobob, kukui, and quinoa.

Thursday, June 27, 2019

The Correct way to Tease hair.

A lasting boost and serious elevation require some time commitment and skill.  It starts with teasing.  But, before you begin, make sure hair is complete dry and de-knotted.
  • Use a fine-tooth comb or a tail comb to separate a section of hair at the front.  Clip it to the side.  
  • Take a section at the crown area and hold it straight up.  TIP: lightly spray a working hairspray at the roots to keep up the volume all day.
  • This next step is crucial.  The wrong way to tease hair is starting at the end and moving the comb up and down.  It will tangle the hair and it is a nightmare to comb out.  Instead, start at the mid-shaft and push the comb down to the roots. Pull the comb out and start from the mid-shaft and backcomb again.  
  • Finally, comb the swept-aside section of the teased bump.
A quick reminder:  comb out the tease with a wide-tooth comb before you head to the shower to shampoo!

Wednesday, June 26, 2019

BEAUTY SCIENCE: Centella Asiatica

Centella asiatica, also known as Gotu Kola and Indian Pennywort, is a herb that’s been used in cooking and traditional medicine in Asia for hundreds of years. It contains chemicals called terpenoids that have beneficial properties for skin. Some of the active terpenoids include asiatic acid, madecassic acid, asiaticoside and madecassoside. They all have similar properties: they’re wound healing, anti-wrinkle, anti-pigmentation, anti-irritant and antioxidant.

Terpenoids make up around 8% of the weight of the plant. The main four that have been studied for their skincare benefits are asiatic acid, madecassic acid, asiaticoside and madecassoside. They’re sometimes included in a product alone in pure form, or in combination as “Centella asiatica extract” The terpenoids (TTF) cause a significant increase in the percentage of collagen and cell layer fibronectin. The most beneficial effects are the stimulation of scar maturation by the production of type I collagen, decrease in the inflammatory reaction and myofibroblast production.

What Can Centella Asiatica Do for Skin?

  • Centella is most famous for its healing properties – a lot of Centella products contain the prefix “cica-” which, as a lot of astute readers have informed me, refers to its cicatrising or healing/scar-forming abilities.
  • Thanks to its active compounds, including madecassoside, which serves as an antioxidant, Centella asiatica itself also has been shown to have potent antioxidant properties and to be a rich source of amino acids, and there’s additional research showing that it’s a good hydrating ingredient to soothe upset or compromised skin. 
  • Centella asiatica also helps mitigate some of the visible effects of sun damage, plus there’s evidence that it can help revitalize skin’s protective barrier. The mixture of vitamin C and madecassoside is an attractive combination of two active compounds characterized by different mechanisms of activity, which exert an additive effect causing the remodeling of theskin. In fact, it’s somewhat similar to green tea, in that it’s a plant-derived antioxidant with skin-soothing properties that got its start in traditional medicine but now has the hard science to back up its purported benefits.

Tuesday, June 25, 2019

Age Appropriate Makeup for Pre-teens

Do you have a tween daughter preparing for their first day of middle school? Have you noticed her sudden interest in the make-up aisle at your local drugstore? It might just be that time then to start considering how you want to handle the issue of make-up for your preteen. Many parents do not want their tween wearing make-up; no "ifs, ands or buts" about it. We're afraid our daughters will look older than their age or attract attention they're not quite ready to handle. Not to mention their inability to properly apply the stuff while taking care of their skin. Don't worry, we're here to help.

It is important to realize that for girls, it's almost a coming of age milestone to wear makeup. Automatically dismissing the idea of makeup might backfire on you. So many girls arrive at middle school in the morning and immediately rush to the bathroom and whip out mascara, eyeshadow, eyeliner and other products they more than likely took from your vanity without you even noticing. Just like clothes, our tweens are easily influenced and insecure. So, having a talk with them and teaching them about makeup is the first step in building their confidence and easing your concerns. Knowing the reason for their need to suddenly start wearing makeup is very important. Maybe they're embarrassed by their complexion or they're feeling pressured/bullied by their peers. Once the reason is established, the transition will be easier for both of you.

  A gift certificate to their favorite cosmetic store makes a great gift for a young girl entering her tween years. Learning to apply makeup for the first time, she may benefit from a trip to the department store cosmetic counter, where a sales associate will help instruct them how to apply cosmetics

Now, let's get down to the age-appropriate makeup business! Make sure she understands that makeup should be event appropriate. Explain that makeup is a lot like clothes and should be worn accordingly. A lighter more natural look is appropriate for school and a more formal look can be used for a school dance.  Also, stress the importance of quality make-up.  Dime store or other cheap make-up can contain all sorts of ingredients that can harm her skin.  Finally, emphasize the importance of not sharing make-up, especially eye and lip make-up.  This is a good way to end up with bad bacteria.

Here are some suggestions for products that are perfect for beginners:

Tinted moisturizers- This is a great product to start introducing foundation. It is lightweight, moisturizing and will help with complexion problems. Be sure it has SPF.
Light pink lip gloss- Tweens are not ready for lipstick and really don't need it. Lip glosses are perfect. Make sure to stick with clear or very light shades.
Peach or skin-toned eyeshadow- Cream eyeshadows are very easy to blend. Make sure to emphasize to her that a little goes a long way.
Brown mascara- Opting for brown gives a much softer look than black. Also, try to avoid waterproof mascara. Make sure to go over application, again, less is more.
Makeup remover wipes- Helpful to remove makeup around/near the eye area without the use of harsh soaps. Teach your preteen the importance of taking care of her skin. Makeup needs to be removed before bed and applied to a clean face in the morning. Practicing good hygiene is key, and a good indicator that she's ready for makeup land.

Monday, June 24, 2019

Skin Care at 20, 30, 40, 50, 60+. Skin's aging process!

The tipping point for most women - if you're talking about aging - is when they first see in the mirror, but it's not always easy to pinpoint when it began. For me, the moment came at 34 when I went to blend in some excess foundation between my brows, only to realize it wasn't a dark smudge of makeup. The infamous "11" lines had taken anchor, and there was no rubbing them away. A friend told me it happened a few months after she turned 36. She arrived at her office one morning, looked in a mirror and realized that the sleep wrinkles she had awoken with an hour and a half earlier were still embarrassingly visible on the side of her face.

Getting older—it's inevitable. But when exactly does that notice-it-in-the-mirror, complain-about-it-to-friends type of skin aging start? And can anything be done to delay it? These questions were the focus of a new skin care research study in conjunction with personal genetics company. The goal was to discover what's happening below the surface level of the complexion in hopes of unlocking the golden secret of how to affect, delay, and perhaps even reverse those first signs of aging.

Skin's Big Changes
We used to think everything was great until about age 35, when all the skin processes started to slow down at once, but that's not what was found. In reality, different cell processes change at each decade, until you start seeing the cumulative effects all together. The best time to start using products with antioxidants such as stabilized vitamin C, vitamin E, green tea extract, and fruit acids is right around college graduation. The study was able to pinpoint five different cell processes that slow or decline at five different landmark ages.

The first process to decline is natural antioxidant production, and that happens in your 20s. It was always thought that you just need to moisturize and use sunscreen in your 20s, but this new data shows that skin is already susceptible to oxidative stressors and damage, so the best time to start using products with antioxidants such as stabilized vitamin C, vitamin E, green tea extract, and fruit acids is in your early 20's.

When your body's metabolism starts slowing in your 30s, so, too, does the bioenergy of skin cells, which powers the creation of collagen, activates repair processes, and even helps absorb and process ingredients applied to your complexion. When bioenergy drops, it's like your skin is getting tired and no longer firing on all cylinders. The key ingredient for revving up the cell metabolic engine is niacinamide, otherwise known as vitamin B3, which has been shown to raise skin's bioenergy levels.

Around 40, cellular "senescence" kicks in. It's a complicated process in which the natural life cycle of skin cells is arrested, and it could affect your complexion in many ways. At this point, skincare ingredients like retinol, glycolic acid, and peptides become important, because they help jump-start the cell processes that are starting to lag.

As you transition into menopause (average age: 51), skin barrier function weakens, which makes skin dry and unable to retain enough hydration on its own. Experts say that rich moisturizers like oils and petrolatum can help counteract the process.

Then, in your 60s, all the aging processes mentioned here dramatically accelerate. But there's good news, according to researchers at McMaster University in Hamilton, Ontario: Aerobic exercise (like jogging or cycling) twice a week has the ability to transform the protein structure of skin in those 65 and older so it more closely resembles the skin of those 20 to 40.

The Moment You Look Old: When exactly these internal changes become visible? Experts say that depends on your race and, possibly, your lifestyle. For Caucasian women, it's typically around the late 30s. This is when fine lines on the forehead and around the eyes, less-elastic skin, and brown spots and broken capillaries from accumulated sun damage crop up. If you're a woman of color, the tipping point is more likely in your 40s. African-American women aged, on average, 10 years more slowly than Caucasians. It's thought that darker skin provides more UV protection, but data suggest that can't be the only reason for the difference; researchers believe more antioxidant protection and higher skin bioenergy levels may also be at play. (So far, only Caucasian and African-American women have been analyzed in the study; data on Asians and Hispanics should be finished by January 2016.)

Exceptional Agers: Researchers found a group of women who defied the so-called tipping point—genetic overachievers, if you will. These women all appeared at least 10 years younger than their true age. Researchers weren't surprised to find women who looked younger than their actual age (after all, we all know people who inspire envy by defying nature's clock), but they were intrigued to learn that these particular women showed similar gene expression. Their skin was somehow able to robustly renew itself through the decades so that, for example, the antioxidant decline typically seen in the 20s still hadn't happened by their 50s.

Do these women have nature (DNA) or nurture (lifestyle) to thank? Scientists believe the answer is likely a bit of both and determining exactly how much of it is related to factors like UV exposure, nutrition and skincare will be questions leading future studies. Many of these researchers believe that up to 80 percent of aging is due to lifestyle choices. They suggest sleeping seven to eight hours a night, following a lean-protein-rich diet that gives skin the building blocks it needs to renew, and glugging lots of water to stay hydrated from the inside out.

Summary: Keeping your skin in good shape with a regular routine and the right products can also help you defy your age, even if it can't necessarily alter your DNA and turn you into an exceptional ager. A 60-year-old who has never done anything and buys a $200 antiaging cream just isn't going to see the same results as someone who has been taking care of her skin throughout earlier aging stages.

Sunday, June 23, 2019

WHAT'S NEW this week?

Strengthening Shampoo & Conditioner

Reduce hair breakage by up to 99% with this strengthening shampoo. Designed with a pH-balancing system to match the pH of the hair, sebum and scalp to improve elasticity for healthy hair from root to tip. Hair is left renewed and strengthened.

All hair types suffer from damage, so why not help out your hair with this strengthening conditioner! Designed with a pH-balancing system to match the pH of hair, sebum and scalp to improve the elasticity for healthy hair from root to tip. Hair breakage is reduced up to 99%.

Surface Curls Frizz Free Spray Gel

Say bye-bye to frizz with this spray gel. A spray gel designed for those with curly hair to eliminate frizz and flyaways. Made with a botanical blend of cocoa butter and babassu oil to leave your hair smooth, controlled and shiny.

Mist into damp hair and scrunch curls, air dry or diffuse. Mist into damp hair and blow dry smooth. Mist into dry hair to re-set curls. Layer under Curls Styling products for added frizz control.

Six Summer Shades from Morgan Taylor Nail Lacquers
  • Ergonomic Cap Designed for Optimum Application Speed and Comfort.
  • Deeper, Clear Italian Glass Base Allows Light to Enter, Revealing more Authentic Color.
  • Exclusive Brush the Ultra-Fine Bristle Allows for a Smooth and Even Application that Covers the Entire Nail Bed with Fewer and More Precise Strokes. 
  • A globally compliant nail lacquer that is free of Formaldehyde, Toluene, and DBP

Saturday, June 22, 2019

Get Fabulous lashes with these 5 rules!

1. Eyelash curlers are essential.  Lash curlers are the key to giving lashes that “wow” factor. Be sure to choose one that creates a beautiful upward curl. With a delicate pumping motion, move from the lash base upward for maximum results. Always curl before applying mascara, not after. When bare, the eyelashes are more supple so the crimping of the lash isn't as damaging.
2. Apply mascara in layers and let lashes set between layers of mascara.   A little patience between each coat will allow the mascara to set and build upon each layer instead of gooping up as one big clump.
3. Prevent “spider lashes” with a lash comb.
Avoid spidery clumps by combing lashes after applying mascara. A metal-toothed lash comb is key; apply a coat, wait a few seconds, brush through eyelashes, and then apply the next coat
4. Don’t layer different mascaras. Some formulas will not mix well and end up clumping. If there’s a wand you prefer over another, clean it off and use with your favorite formula or as a lash comb.
5. Condition and treat your lashes daily. Just like your hair, your lashes need a little TLC. Lash conditioners work as a primer, creating a smooth surface for mascara.

Friday, June 21, 2019


Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

Their formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs.  They use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.

OUIDAD - the founder of OUIDAD
Birth country: Lebanon
Arrived in the U.S.: 1969

My dad was extremely successful importing and exporting crops between the borders of Syria, Lebanon, and Israel. But he was picked up several times by the Palestinians during the war, so for him, it was really about taking his family to America to protect us so we could have a better life. We came to the U.S. on an ocean liner when I was 15. We went to live in Lincoln, Rhode Island in a Lebanese and Syrian community. They put my older sister and me in eighth grade because we spoke no English whatsoever—we learned it in school and watching The Mary Tyler Moore Show.

Right after I graduated high school and finished my certification for hairdressing, I was working on the east side of Providence, barely speaking English, getting by. And I met a stylist who was doing Broadway hair and makeup—he liked my work with curly hair and we joined forces. That’s how I ended up in New York, London, and Paris and then back to New York doing Evita. That team asked me to sign a five-year contract, and I refused so I was let go.

My husband was in restaurants, and we were both ambitious. We wanted to open a business, so we flipped a coin: heads would be a salon, tails would be a restaurant. It was heads, and we opened Ouidad on April 23, 1983. We were the first salon in the country catering only to curly hair. And there were no products of course, so I would combine all kinds of different things. I started taking night courses in chemistry and got involved with two labs, but I used to make the deep treatment in my color sink long before I opened Ouidad. We launched the first cleanser, the VitaCurl Clear and Gentle Shampoo. And we worked for four years to come up with our original Climate Control gel. We’d do half our clients’ heads with one product, the other half with another, and then we’d make them walk out in the rain and come back. And then everything just launched from there. It was a lot of work and lots of fun.

This is what’s great about this country. I have people on my team who have been with me for 20 years. They started right out of high school, got married, had kids, bought homes. Their kids are going to college. They’re Romanian, Hungarian, Colombian, Trinidadian. Mirsada, who works with my team at the flagship salon in New York City, was shot at while fleeing Kosovo.

Thursday, June 20, 2019

Small changes - big impacts

Most everyone has their set beauty routine and once you get it established, it rarely changes. Color may change, products may change, but what you do and the order to you it in, stays set. Well, below are five common beauty mistakes. If you are doing any of them, it may be time to make a change! They're small changes, but have a big impact.

Not changing your Mascara - it can get expensive, but toss out that mascara that is past its prime. Mascara is formulated to last three to six months. The longer you use mascara, the more bacteria get trapped in the tube. This breaks down the products which leads to clump and flaking and the real risk of an eye infection.

Not brushing your hair thoroughly before you shampoo. The few seconds it takes to do this can make a big difference. Brushing distributes natural oils and makes detangling after shampooing much easier.

Exfoliating too vigorously or too often.  Exfoliating is a must but if exfoliating is done too vigorously, you can end up scratching the surface of your skin’s protective barrier, leaving it open to infection and exposure to environmental toxins.

Storing beauty products in hot places. When a product gets too hot, it loses its consistency and effectiveness. Your sunscreen won't protect as well, your hairspray won't work and your make-up can become a breeding ground for bacteria. While it may be convenient to store a few items in your glove box, don't! 

Using too much product.  Whether it's hair styling crème, blush, foundation or moisturizer, every single one of us has used too much product at some point. When exactly something passes the threshold of "just right" into "too much" territory is subjective, but usually you know it's happening as you're doing it.  With make-up, you get to that point where your look could be complete, and you could totally stop right there, but you don't. You keep going. You layer on more eyeliner, eyeshadow and lipstick and soon you realize you may have gone too far.  Same with hair products:  always start small, more isn't always better.  Besides, it saves money when you don't waste products.

Giving up on a product too soon. This is especially true of skin care items. If you've done your homework before you made the purchase, give it a chance. Applying your wrinkle minimizing cream at bedtime and waking up looking the same as you did is much to high of an expectation. Most skin care products take at least 8 to 12 weeks before significant results can be seen. Give your skin care products at least 3 months to truly evaluate their effectiveness. And be honest with yourself...did you stick to the regimen on the product instructions or did you skip a few. Spending your money on good quality skin care is a waste if you don't give it a chance.

Not washing your makeup brushes. It's scary, but statistically, 70% of women have never washed their make-up brushes or sponges. Bacteria, dead skin cells and oils accumulate and contribute to breakouts and irritate skin. Wash your brushes every two weeks. Rinse them with warm water, then massage a little shampoo into them. Rinse, wipe flat and lay to dry.

Wednesday, June 19, 2019

BEAUTY SCIENCE: FDA Update on Chemical Suncreens

The below information is part of Beauty Care Choices ongoing commitment to providing our customers with the latest in product and ingredient information.  Please note:  the FDA and Beauty Care Choices are NOT advocating to discontinue the use of sunscreens.  They are essential.  Melanoma (Skin cancer) incidence rates continue to rise, making risk from excess sun exposure an important public health priority.1 Yet despite what we know about prevention, skin cancer remains the most commonly diagnosed cancer in the United States. Used with other sun protective measures, broad spectrum sunscreens with SPF values of at least 15 are critical elements for preventing skin cancer and protecting the skin from sunburn and other UV damage.  

As published in the May 6, 2019, Journal of the American Medical Association, Matta et al,2 describe the results of an exploratory maximal usage trial (MUsT) evaluating the systemic absorption (through the skin and into the body) of sunscreen active ingredients using four commercially available sunscreen products applied under maximal use conditions. Objective To determine whether the active ingredients (avobenzone, oxybenzone, octocrylene, and ecamsule) of 4 commercially available sunscreens are absorbed into systemic circulation.

A MUsT study evaluates the systemic absorption of a topical drug (i.e., one applied to the skin) when used according to the maximum limits of the product’s directions for use. Because sunscreens are formulated to work on the surface of the skin, some have argued that sunscreens would not be absorbed in appreciable quantities and therefore that MUsT studies are unnecessary. In this pilot study, all four active ingredients tested were absorbed from each formulation tested, showing that absorption of sunscreens is not just a theoretical concern. 

The sunscreens tested were all chemical.  As a reminder, there are two types of sun blockers:
  • Physical - these sunscreens contain extremely fine particles of minerals that stay on the skin's surface and create a barrier to reflect the sun's rays. They have a tendency the last a little longer on the skin. Look for the active ingredients Titanium Dioxide and Zinc Oxide.
  • Chemical sunscreens are made of synthetic compounds that absorb ultraviolent radiation. They are good for drier skin types and offer more coverage against both UVA and UVB rays. You need to wait at least 20 minutes after applying to receive adequate sun protection.
The FDA's proposed rule is asking for additional safety data on 12 active sunscreen ingredients.   FDA expects that sunscreen active ingredients that are absorbed into the bloodstream at a level of 0.5 ng/mL (nanograms per milliliter) or higher, or that have potential safety concerns, would generally need to undergo further testing to help determine if they increase the risk for cancer, birth defects, or other adverse effects. All of the active ingredients in the study noted above were absorbed in levels substantially higher than the 0.5 ng/mL threshold value cited in the proposed rule. However, without further testing, FDA does not know what levels of absorption can be considered safe.

This video is from the FDA, 2012, when labeling for sunscreens changed.  Once studies are completed in the next year, the FDA will update labeling requirements.

Tuesday, June 18, 2019

Your feet are showing! Show them off!

Summer is here! Break out the sandals and flip-flops! STOP Look at those feet. If you're feeling that way, we have some suggestions to get them toes to twinkling and the feet velvety smooth! Painted toenails and flashy footwear cannot disguise rough calluses. So let's get started.

Exfoliate: The first thing you are going to want to do is exfoliate. Scrub and file those calluses. There are several really good products that you can use. One of the best is Baby Foot. It comes as two booties. You put one on each foot and leave it on for an hour, then rinse off. Peeling will begin within 3-7 days.

Keep Toenails Clipped Correctly:  Clip toenails once a week. Long toenails increase your chances of ingrown toenails, which can be painful and require medical attention. Long toenails are also uncomfortable when you wear shoes with closed toes because the nails dig into the shoe, placing pressure on your toenails. Trimming regularly also helps to keep your toenails from splitting.
Trim your toenails until they are about the length of your toes. If they are too long, they will split.
Square off your toenails rather than curving them. Squaring off your toenails helps prevent ingrown toenails, as the edges keep the skin from crowding back over the toe.

Keep the Nail Clean
:  Clean under your nails with a toothbrush. The toothbrush helps remove any dirt under your toenails. In the shower, add a little soap to the toothbrush, and then scrub your toenails clean. Be sure not to scrub too hard, as you could break the skin.  TIP:  If you want your toenails whiter, use a whitening toothpaste in addition to the toothbrush.

Use a foot file when needed. An essential for keeping feet in sandal shape is a foot file. Before using, give your feet a good soak in warm, soapy water.  If you want a more spa-like soak, you might want to try Essie Foot Alert or CND's SPA Bright Citron Soak.  Dry them and then use gentle pressure to slough away dead skin cells,  If the callus is too thick, you might want to apply a callus remover first.  Qtica Smart Spa Callus Gone Quick Gel is great.

Moisturize Daily with a good Foot Cream. Keep your feet looking their best with a good foot moisturizer. Products made specifically for the foot are better at penetrating the soles of your feet than a normal body lotion. If you're on your feet all day and want both moisturizing and relief, then Spa Ritual's Sole Mate Foot Balm is perfect!

See all of our foot care here!

Monday, June 17, 2019

Exfoliate - but do it right!

Exfoliation is the process of removing dead skin cells from the outer layer of your skin. While some people believe that this improves the appearance of their skin, it’s not for everyone and – if not done properly – could do more harm than good.

If you choose to exfoliate, it’s important to do so safely so that it does not damage your skin or lead to increased redness or acne breakouts. Since every type of exfoliation may not work for every skin type, it’s important to consider your skin type before choosing an exfoliation method:
  • Sensitive skin may sting or burn after product use
  • Normal skin is clear and not sensitive
  • Dry skin is flaky, itchy or rough
  • Oily skin is shiny and greasy
  • Combination skin is dry in some areas and oily in others
There are two main methods for at-home exfoliation – mechanical and chemical – and the method you choose should be guided by your skin type. Mechanical exfoliation uses a tool, such as a brush or sponge, or a scrub to physically remove dead skin cells. Chemical exfoliation uses chemicals, such as alpha and beta hydroxy acids, to gently dissolve dead skin cells.
There are exfoliating products that are made specifically for every body part, including feet, face, lips and scalp.  Be sure to select a product that is correct for what you want to achieve.  A chemical exfoliator for your feet will likely be much too harsh for your face or lips.  (Beauty Care Choices has a wide selection of Exfoliating Products & Tools.)

To prevent skin damage while exfoliating, dermatologists recommend the following tips:

  1. Consider the skin care products you already use: Some medications and even over-the-counter products may cause your skin to be more sensitive or peel, such as prescription retinoid creams or products containing retinol or benzoyl peroxide. Exfoliating while using these products may worsen dry skin or even cause acne breakouts.

  2. Select an exfoliation method that suits your skin type: Those with dry, sensitive or acne-prone skin may prefer just a washcloth and a mild chemical exfoliator, as mechanical exfoliation may be too irritating for this skin type. Those with oily, thicker skin may want to use stronger chemical treatments or mechanical exfoliation. However, avoid strong chemical or mechanical exfoliation if you have a darker skin tone or notice dark spots on your skin after burns, bug bites or acne breakouts. For some people, especially those with darker skin tones, more aggressive forms of exfoliation may result in dark spots on the skin.

  3. Be gentle to your skin: If you use a scrub or chemical exfoliator, apply the product gently using small, circular motions. Do this for about 30 seconds, and then rinse off with lukewarm – not hot – water. If you use a brush or sponge, use short light strokes. Never exfoliate if you have open cuts or wounds or if your skin is sunburned.

  4. Follow with moisturizer: Exfoliating can be drying to the skin. Apply moisturizer immediately after exfoliating to keep your skin healthy and hydrated.

  5. Find the right schedule for you: How often you exfoliate depends on your skin type and exfoliation method. Generally, the more aggressive the exfoliation, the less often it needs to be done. Be careful not to over-exfoliate, as this could lead to skin that is red and irritated.

Sunday, June 16, 2019

WHAT'S NEW this week?

Surfrider Dry Texture Spray

Give yourself a perfectly imperfect look with this dry texture spray. A dry texture spray enriched with mimosa flower and moonstone to provide definition and texture to your hair. Easy to layer for a more full-bodied look and provides a hold factor of 4.


Kerasilk Control De-Frizz Primer

Keep your hair under control with this de-frizz primer. A primer made with keratin and liquid silk to easily prep the hair for easy blow-dry styling. Prolongs the smoothing effect of the De-Frizz service. Great for those with frizzy, unmanageable hair.


Glassgow Sea Salt Spray  

Enhance your natural hair's beauty with this sea salt spray. Infused with sea salt and sea kelp extract to give your hair volume, texture and a light hold while promoting naturally healthier and stronger hair. Non-drying and enhances natural definition and waves in the hair for a fun beachy look. Vegan and sulfate-free, making it great for all hair types.

Saturday, June 15, 2019

5 great hair tips from top stylists!

Fall in love with your Dry Shampoo
Using dry shampoo is a seemingly simple process. You take your hair, spray it in at the roots to soak up any grease and oil, and then you walk around with a totally refreshed look. Apply thoroughly at the roots then blast [it] out with a dryer. Most people rub it into the hair and leave it, but you need to remove the product to get rid of excess dirt and oils.

Apply Hair Mask before Exercise
Typically, people like using hair masks after hitting the gym to revive their strands, but the opposite is actually more beneficial for your hair health.  The salt from your sweat can actually dry out your hair. If you apply a mask before your workout, the ingredients push moisture into your strands and seal it in before the salt has a chance to dry your hair out. Also, the heat from your workout will allow the mask the work deeper, then all you have to do is rinse and go!

Bangs with Style
Bangs can be hard to deal with—especially if you let them air-dry after a shower, allowing them to get all sorts of kinky and frizzy. Instead of waiting to style them, start working on them immediately for the most flawless results. When styling bangs, you have to do it right out of the shower. Use a little mousse then lightly blow-drying them with the nozzle aimed downward. To finish them off, pin them to one side for a few minutes using a clip and a tissue to avoid creasing, then switch to the other side. This gives your bangs the perfect amount of movement and natural bend.

Your blow dryer's cold setting is there for a reason.
Yep, there’s a reason your blow-dryer has a cold air setting. Using it throughout the entire time you’re drying your hair can make your strands greasy. The key is giving your hair a few quick blasts. After your hair is totally dry, you can use the cold air in sections to lock in your look.

Applying conditioner correctly
If your hair feels greasy immediately after a fresh wash, it might be because of how you apply conditioner. Instead of soaking it into your entire head of hair, avoid the scalp: You should actually only work it in up to three to four inches away from your scalp, which helps prevent the conditioner from weighing down your hair. As for your scalp, it has natural oils that will keep it properly hydrated.

Friday, June 14, 2019


At ENJOY, we are firm believers in practical solutions for success without gimmicks. We are ENJOY, with a profound commitment, passion and love for our industry. We change as often as needed to ensure that every ENJOY product remains at the forefront of hair care technology and consumer demand. 
  • Luxe:  Pamper your strands with luxurious, luster enhancing cleansing, conditioning and deep conditioning options that leave hair smooth, shiny and frizz free.
  • Repair: Clarifies, repairs and protects damaged, brittle and chemically treated hair while preparing it for any chemical service
  • Hydrate: Designed to quench dry, coarse, curly, and chemically treated hair with advanced moisturizing agents it so desperately craves.
  • Volume: Offering an array of robust, stimulating solutions for much stronger, fuller, thicker and healthier-looking hair.
  • Style: Providing unlimited cocktailing possibilities with styling and finishing solutions for every hair type, texture and desired finish.
Select your perfect ENJOY hair solution for color perfection!

Thursday, June 13, 2019

Update your Bob

If we learned one thing in life, it’s that everything old is new again. When it comes to hairstyles specifically, the bob haircut that was so popular in the 1960s came surging back in popularity  and it shows no signs of going away. Of course, not all bobs are the same—and if yours is feeling a little tired, take a look at some ways you can keep that easy-to-style bob fresh!

Keep It Blunt

If you really want to be hip, ask your stylist for a blunt bob haircut—even better if you pair this cut with blunt bangs. This bob style is particularly perfect for those with fine to medium hair, as it can help add the look of volume to hair that tends to fall flat. That being said, blunt bobs look best when they’re smooth, so use a smoothing system of shampoo and conditioner in the shower, then apply a heat protectant and blow-dry your hair with a paddle brush.

Add an Accessory

Remember how just about every one of your favorite TV characters sported headbands in the mid-2000s? Well, we have good news: These accessories are totally back in favor! Headbands are not only an easy way to take a bob haircut to the next level—they can also be especially useful if you’re experiencing frizzy hair or static. Just pop a thick one on to disguise flyaways and look chic at the same time.

Change Your Part

A side part can be especially flattering for curly hair types, from loose to tight. Show off your hair’s natural texture by laying off the heat tools. Create a side part, then let your hair air dry. Once your hair has dried completely, rake your fingers through it to tousle your bob haircut for a beachy effect. This is also a great option if you have damaged hair and want to give your hair a break from the heat tools.

Pin Your Ends

For those times when you have a special event to attend or just want to amp up the glamour factor for some reason, pin your ends. While you might not think you’d be able to rock an updo on a short bob haircut, it turns out you can—with the help of some bobby pins. After you've washed and dried your hair, curl the ends.  Then pin the bottom of your curls in with bobby pins and spray to help secure your hairstyle.

Wear It Wavy - Go for Volume

Bob haircuts look beautiful whether they’re straight or wavy—but if you’ve got natural texture, why not play it up from time to time?  A voluminous bob haircut is something you can’t go wrong with, particularly if you have fine or thin hair, so ask your stylist for inverted layers if a voluminous bob is something you want to try.

Wednesday, June 12, 2019

BEAUTY SCIENCE: Salicylic Acid

What is salicylic acid?
Salicylic acid is one of acne's biggest enemies. You reach for a product within the second you see a zit invading your face. You slather it on a pimple overnight and oftentimes, you wake up in the morning with a pimple that is dried up and much less noticeable.

Salicylic Acid is a little complicated, but the exact structure of salicylic acid is important in explaining why (and how) it works so well. When it comes to skin-care products, there are two classes of acids you'll see often: beta hydroxy acids (BHAs) and alpha hydroxy acids (AHAs).

Salicylic acid is a beta hydroxy acid.  This means the hydroxy part of the molecule is separated from the acid part by two carbon atoms, as opposed to an alpha hydroxy acid where they're separated by one carbon atom.  Furthermore, salicylic acid is actually derived from willow bark.  It belongs to a class of ingredients called salicylates. This structure is important because it makes salicylic acid more oil-soluble so it can penetrate into the pores of the skin.

Both alpha and beta hydroxy acids exfoliate the skin, but AHAs are water-soluble, while BHAs are oil-soluble  Examples of AHAs, for reference, include glycolic and lactic acids. Generally, oil-soluble ingredients like salicylic acid penetrate through the lipid layers between the skin cells more readily. This means they can penetrate the skin at a deeper level than their water-soluble counterparts. AHAs work well on the skin's surface to loosen old, dead skin and reveal fresh newer skin.. Salicylic acid works deeper and is able to penetrate into the pores to unclog them.

What does salicylic acid do for the skin?
What all of this means is that salicylic acid can get deep into your skin to do its job. This quality is precisely what makes salicylic acid such a potent ingredient for targeting acne — especially for blackheads and whiteheads.

Once it penetrates the skin, salicylic acid dissolves skin debris that clogs pores and acts as an anti-inflammatory which helps red inflamed pimples and pustules go away faster. The ingredient can penetrate so deeply into skin that actually breaks down the connections between skin cells. Once it has penetrated the skin, the acid part of the molecule can dissolve some of the intracellular 'glue' that holds skin cells together.

Salicylic acid is also an exfoliant
This breaking down of skin cells also promotes exfoliation. Salicylic acid is considered a keratolytic medication, which means that it's perfect for supreme exfoliation. Keratolytic medications cause softening and sloughing of the top layer of skin cells.  Salicylic acid also loosens and breaks apart desmosomes (attachments between cells in the outer layer of skin). "This 'desmolytic' action encourages exfoliation of skin and unclogging of pores.

Bonus: Salicylic acid can help with dandruff
Salicylic acid isn't just for blackheads, according to experts. At lower levels, salicylic acid can speed up the desquamation process and aid in conditions such as dandruff and seborrheic dermatitis, which are caused by a slowing down of skin cells sloughing off.

Tuesday, June 11, 2019

Summer Spatter for nails!

Now this is a fun summer look and surprisingly easy - you just blow through a coffee straw to create the effect.  Just be sure you cover your work area surface with protective paper.  We love these colors, but don't let that stop you from getting creative.  A dark blue base with red and white spatters would be fab for July 4!

Monday, June 10, 2019

TRENDING: Clean Beauty

Back in September we posted a "Beauty Science" article called Fragrance. We started Beauty Science because we want to improve the beauty industry by making consumers more aware of what is in their products; which may be harmful, which are good and which have the potential to cause problems for those with sensitive skin or allergies.  This video from Good Morning America (6-7-2019) brought these concerns to millions.  If you missed it, take a look.

Of special note is the difference between the same product sold in Europe and in the US.  Europe's version listed 33 ingredients, the US version 22That's 11 more ingredients.  Why? Because in Europe all ingredients must be listed.  In the US, the term Fragrance is allowed as a cover all for those additional 11 ingredients!

The agency responsible for making regulating and making changes to labeling requirements is the Food & Drug Administration (FDA).  Maybe it's time for them to take a closer look.  Those ingredients are missing from hair care, skin care and cosmetic labels.

Sunday, June 9, 2019

WHAT'S NEW this week.

Mirabella Amp Lash Brown Enhancing Serum

Enhance your lash and brows with this serum. A hydrating serum formulated with a rich blend of quick-delivering peptides to absorb at the roots to restore the appearance of thick-looking lashes and brows. Great for amping up your look. Paraben-free, gluten-free and cruelty-free.


Full & Thick Shape Building Spray

My Amazing Full & Thick Secret is lifted full body and reducesed blow dry times.  It's a secret you won't be able to keep for long with bounce like this! Hair is lifted, giving it full body and brilliant texture. Plus, get this! It speeds up drying time so you can get out there and show off those weightless locks of yours!


Color Pomade Black

Don't let grey bring you down. This color pomade in black provides the perfect blending coverage for your hair, beard and eye brows. Covers up those stubborn grey hairs, giving you a fuller and more youthful look. Does not stain clothes or skin and washes out with ease.

Saturday, June 8, 2019

Fade away those age spots ... with a little patience!

Age spots — also called liver spots and solar lentigines — are flat tan, brown or black spots. They vary in size and usually appear on the face, hands, shoulders and arms. Age spots are caused primarily by years of exposure to ultraviolet (UV) light from the sun. The use of commercial tanning lamps and tanning beds can also contribute to the development of age spots. The pigment in the upper layer of skin (epidermis) that gives your skin its normal color is called melanin. UV light accelerates the production of melanin, creating a tan that helps protect deeper layers of skin from UV rays.

Dark spots and patches often appear when: 
  • A pimple or patch of psoriasis clears
  • A wound caused by an insect bite, cut, burn, or other injury heals
  • You take (or apply) certain medications
  • A skin or hair care product irritates your skin
  • Changes due to hormones occur, such as during pregnancy
True age spots are harmless, however, if you are unsure about a spot on your skin, have it checked by your doctor. In the meantime, if you want to fade these spots, there are products that will help. Just be sure you have patience. You didn't develop these spots overnight (although it may seem so) and even a good fade cream will take 4-6 weeks to be effective.

When choosing a skin-lightener, look for a product that contains one of the following ingredients: 
  • 2% hydroquinone
  • Azelaic acid
  • Glycolic acid
  • Kojic acid
  • Retinoid (retinol, tretinoin, adapalene gel, or tazarotene)
  • Vitamin C
These ingredients can lighten existing spots. In some cases, the ingredient can also slow down production of melanin, which is what causes the dark spots and patches.

CAUTION:  Some skin lighteners do more harm than good. When buying a skin-lightening product, you want to choose carefully. Some contain ingredients that can be very harmful to your skin and your health. Researchers have found steroids or mercury, which weren’t listed on the product’s label, in skin lighteners from other countries.  The steroids in these products can cause pimples and rashes. If you unknowingly apply it to your skin for a long time, the steroids can cause thin and fragile skin or permanent discoloration. To protect your health, you want to buy a skin-lightening product made in the United States or one recommended by your dermatologist.