Friday, May 3, 2019

BRAND PROFILE: Vita Liberata


Passionate experts in skincare and tanning. All products are made of natural and certified organic approved extracts to keep the formulas safe and natural. They are the first completely non-toxic tanning brand free of parabens, perfume, alcohol and all chemicals of concern. Vita Liberata offers organic self tanning products that instantly give your skin a gorgeous natural tan color and subtle glow to keep you safe from damaging sun rays.




Phenomenal 2-3 Week Tan

The world's longest lasting tan, it's a tan that lasts up to 4 times longer than regular tans. Available in an extra fast drying mousse formula and an ultra hydrating lotion formula.

The Perfect Result
They offer the widest range of at-home and professional tanning solutions to suit every skin type and tone, guaranteeing the ultimate tanning experience every time that fades perfectly back to nothing without you even noticing.

SPF Protection
The Vita Liberata SPF Collection offers natural skincare extracts combined with high quality broad spectrum SPF for natural sun protection and a skin treatment in one. With fast-absorbing formulas that don’t leave any residue but offer intense protection from sun exposure.

Loved by VIP & Celebs


Vita Liberata is Hollywood's best kept skin secret. Offering odour-free, natural looking tanning and lasting skin enhancing results that keep people thinking ‘has she or hasn’t she?’, it's no wonder Vita Liberata has a host of celebrity and A-List makeup artist fans! Some of our most high profile clients include actress Sofia Vergara, Sienna Miller, Alessandra Ambrosio and Emma Watson. As well as being a red-carpet skin finishing secret, Vita Liberata products were also used to create the natural glow on the Victoria's Secret Fashion Show Catwalk where the likes of Gigi Hadid and Kendall Jenner were given a Vita Liberata glow by makeup artist Kristyn Pradas. They are the self tanner of choice for the world's top spas including George V Paris, St Regis, Viceroy, Ritz-Carlton and Burj Al Arab.

Meet the Founder of Vita Liberata

Founder and CEO of Vita Liberata, Irish-native Alyson Hogg has enjoyed a professional career that has spanned broadcast news, academia, hospitality, politics and beauty.

Vita Liberata began life as an anti age skin care line back in 2003, and it is with all this knowledge that Alyson began to explore the formulation of self tan in 2007. Determined to remove all the barriers to use that were normally associated with self tan, her focus came to reality in the creation of Vita Liberata with its Moisture Locking and Odour Remove™ technologies. With a fast drying quality and natural-fade, Vita Liberata’s vast assortment of formulas was able to suit the need of all consumers.

True to her commitment to pure ingredients, Alyson declared Vita Liberata as the world’s first completely non-toxic tanning brand in 2011, making it the healthiest way to achieve an even bronzed glow

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