Friday, April 12, 2019

BRAND PROFILE: Dermalogica

Dermalogica is the professional pioneer in skin care favored by estheticians. Dermalogica uses only premium ingredients to formulate the right product for every skin requirement. They are recognized cruelty-free by PETA (People for the Ethical Treatment of Animals) and Leaping Bunny.  They have been clean since 1986. Their formulas are free of artificial colors and fragrances, mineral oil, lanolin, S.D. alcohol, parabens and microplastics. They are certified vegan on all but 4 of their products. By the end of 2020, 90% of their packaging will be recyclable or bio-degradable.  Going forward, all paper and cartons they use are FSC certified to be sustainable for forests. Their formulas are all manufactured in California, which boasts some of the world’s strongest environmental and consumer protections.

Dermalogica Skin Care
  • AGE Smart.  Product focus on biochemical changes in aging skin so solutions are not just surface deep. A consistently 5-star rated product MultiVitamin Thermafoliant is a powerful skin polisher that combines physical and chemical exfoliants and enhances penetration of age-fighting vitamins into skin.  Uneven skin tone can make you look old and tired. Fix it with ChromaWhite TRx Products . Hyperpigmentation will diminish, giving your face a more youthful appearance.
  •  Clear Start.  Created by the skin health experts at Dermalogica, Clear Start™ is a system of powerful, technology-driven formulas that deliver fast-acting, multitasking results for breakout-prone skin. Formulated without artificial fragrances or colors, Clear Start™ combines the best of science with nature to fight breakouts without stripping the skin. Every product contains active breakout-fighting ingredients and soothing natural botanicals that keep skin clear, hydrated and balanced.
  •  MediBac Clearing.  Clearer skin starts now: bring the four contributing factors of acne under control.The MediBac Clearing® system works to treat, clear and prevent adult acne while addressing the needs of adult skin. Most products and treatments for acne are designed for teenage skin, making them too harsh and irritating for adult acne sufferers. MediBac Clearing® controls acne without compromising skin’s integrity, which means skin is clearer and healthier. How it works: Dermalogica’s MediBac Clearing® system is formulated specifically to treat adult acne. Each product, with its unique acne-fighting and clearing ingredients, is designed to be layered upon the skin to provide around-the-clock, maximum control of the main factors that contribute to acne.
  • PowerBright TRx. Banish brown spots, discoloration and uneven skin tone for your brightest skin ever. A powerful, concise range of three leave-on treatment products for the treatment and prevention of hyperpigmentation, PowerBright TRx™ is the product of several years of research on melanin biosynthesis and skin brightening by the skin health experts at Dermalogica and The International Dermal Institute. Designed to be layered onto the skin for optimum efficacy and integrated into any existing Dermalogica regimen, these silky-smooth, peptide-rich formulas work around the clock for the brightest, most even skin tone.
  • UltraCalming. Treat the multiple triggers behind inflammation for lasting relief from sensitivity flare-ups. . Itching, burning, stinging and redness are the obvious signs of sensitive skin. The triggers behind these sensations are less clear: genetics, hormones, stress, chemical assaults, foods and even aggressive skin treatments can intensify skin’s highly reactive state. The common thread behind irritation, flushing and stinging is inflammation. When paired with the loss of skin’s protective barrier, skin health is compromised and becomes highly reactive.
The Dermalogica Story:

Jane Wurwand
While the Dermalogica story begins in 1986, the force of change in the industry started in Los Angeles, circa 1983. Jane Wurwand, a tenured, United Kingdom-trained skin therapist new to the American "esthetician" industry, recognized that continuing skin and body therapy education was practically non-existent in the United States. While her training had been comprehensive and serious, US students entered the industry licensed yet under-trained, and worse, under-respected.

Jane put her education in action, opening a small classroom in Marina del Rey, California under the name The International Dermal Institute (IDI). She invited licensed skin therapists to get hands-on with the postgraduate training so critical to making them competitive in the business. Today, IDI is considered the international gold-standard for postgraduate skin and body therapy training with 37 locations worldwide.

While teaching at IDI, it didn’t take long for Jane to realize no product line embraced her belief of skin health as opposed to "beauty," so she developed her own. And in 1986, Dermalogica was born. The vision was clear – a product line free of common irritants and ingredients that could cause breakouts (including lanolin, SD alcohol, mineral oil, artificial colors and fragrances) that would improve skin health, and were only available from qualified skin care professionals trained at The International Dermal Institute.


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