Monday, April 8, 2019

April is CBD Awareness Month

National Cannabis Awareness Month is observed annually in April.  The cannabis plant has been a constant companion of the human race for more than 10,000 years. With its rich history of medicinal, spiritual and practical usage, cannabis is an incredibly complex botanical compound that provides for boundless, revolutionary and humanitarian opportunities. 
Among beauty products, CBD has already achieved clich√© status, popping up in blemish creams, sleeping masks, shampoos, hair conditioners, eye serums, anti-acne lotions, mascaras, massage oils, soaps, lip balms, bath bombs, anti-wrinkle serums and muscle rubs. Why? Studies have shown that CBD can potentially be helpful for fighting acne and may even give your skin a more youthful appearance, thanks to its inflammation-fighting prowess. And here’s yet another anecdotal way cannabis is becoming a BFF for holistic types: It can potentially help relieve pain. There are hundreds different stories of people with tennis elbow, a shoulder injury, or some sort of pain, and they use a CBD lotion and 10 minutes later they don’t feel it anymore. A massage with a CBD based oil can be heavenly.
Cannabidiol, more commonly known as CBD, is one of the 110+ cannabinoids. Cannabinoids are the natural compounds found in cannabis that are responsible for the myriad of effects that cannabis provides to users. Both hemp CBD and cannabis CBD come from the same mother cannabis plant, the Cannabis Sativa L. The plant helps create brother hemp plants and sister marijuana plants.

The brother hemp plant produces hemp CBD, which has no buds and therefore primarily consists of CBD, with less than 0.3% THC. Products that have less than 0.3% THC are legal everywhere in the United States and can be found at various health-focused stores. Because they have such low amounts of THC, they can be presented as having zero THC. Anyone 18 years and older can purchase these products. There is also industrial hemp, which comes from cannabis ruderalis, which is another form of the plant in addition to the Sativa and Indica. Industrial hemp can be found in clothing, shoes, paper, rope and lotions.

CBD, an abbreviation for Cannabidiol, is a natural chemical compound known as a cannabinoid found in the both the hemp and marijuana plants and is highly regarded for its anti-inflammatory and anti-anxiety healing properties. It does not get you high. Studies are very limited regarding all of the potential benefits of CBD, however, research is expanding rapidly as more and more states legalize its use.

What are the potential benefits of CBD
Thanks to new discoveries surrounding cannabidiol (CBD), a non-psychoactive compound found in cannabis and hemp, those suffering from certain forms of epilepsy have seen dramatic drops in seizures without the side effects that often came with pharmaceutical drugs. Epidiolex, a marijuana-derived CBD drug, was even approved by the Drug Enforcement and Food and Drug administration earlier this year, while over forty states in the country have explicitly approved CBD for medical use.

Cannabis plants are chemical factories that produce cannabinoids, which can mimic neurotransmitters in the brain. CBD promotes health and wellness through its different properties: anti-inflammatory, anti-anxiety, analgesic and more. CBD also acts as a powerful antioxidant by lending electrons to free radicals. Free radical damage, sometimes referred to as oxidative stress, links to cancer, heart disease, Alzheimer’s Disease and more. CBD’s beneficial properties may alleviate symptoms of severe to mild pain, anxiety and depression, arthritis, insomnia and other health conditions. By interacting with your Endocannabinoid System, CBD potentially reduces pain and inflammation, decreases stress and anxiety, enhances mood, encourages sleep, boosts the immune system and improves digestion. 

What is our body's Endocannabinoid System?
Without the Endocannabinoid System, also known as the ECS, CBD would not be able to benefit you. This network of cannabinoid receptors (CB1 and CB2) and molecules is located throughout your brain and central and peripheral nervous systems – even extending to the skin. The ECS maintains homeostasis and regulates pain, mood, memory and sleep with the help of endocannabinoids like anandamide and 2AG. Your body responds to both these endocannabinoids and to plant-derived cannabinoids like CBD and THC.

Unlike endocannabinoids, CBD does not bind directly to the ECS’s receptors. Instead, CBD acts as a reuptake inhibitor and an allosteric modulator.

  • A reuptake inhibitor is a compound that stops the breakdown or re-entry of endocannabinoids into the cells. As a reuptake inhibitor, CBD can maintain high concentrations of molecules that aid in mood, inflammation and pain. For example, CBD stops the anandamide from entering the cells. Typically, anandamide is quickly broken down by FAAH (fatty acid amide hydrolase) within the cells, but because of CBD there is more anandamide in the synapses which decreases pain and enhances mood.
  • An allosteric modulator is something that changes the shape of a receptor in order to make that receptor send a different signal to the nerves. For instance, CBD reduces anxiety by changing the shape of the GABA-A receptor which enhances the natural calming effect of GABA.
CBD is non-addictive and has few side effects, according to the World Health Organization, which has recommended lifting restrictions on the drug. Analysts predict the industry will balloon to $16 billion by 2025. In comparison, CBD sales totaled less than $1 billion last year, though that’s no small feat for a field that didn’t exist a few years ago.

The FDA: "We support sound, scientifically-based research using components derived from marijuana, and we’ll continue to work with product developers who are interested in bringing safe, effective, and quality products to market."  

Extracting CBD from the cannabis plant requires expertise and time and testing.  If the product you are buying makes exaggerated claims or does not label their product with the percentage of CBD, don't buy it.  In the states where cannabis-derived CBD products have been permitted, including Washington, California, Illinois, Connecticut, and New York, the packaging for all CBD products must list CBD as an active ingredient with the amount of CBD that the product contains.

So what do I look for on the label?

Knowing where your extract comes from is crucial. It’s important to know the source. It’s not enough for the label to say you’re getting CBD or hemp extract. Some could be processed so intensely that the phytonutrients are stripped away and you’re left with a CBD isolate that’s just a white powder, which is missing all the potent cannabinoids. Quality CBD uses a pure extraction method where you’re left with a brownish oil. It’s key to look at this when purchasing, so that you’re getting something effective. Look for whole plant extract on the packaging to confirm what you’re using isn’t simply capitalizing on the buzz around the ingredient.  Also look at all of the other ingredients to make sure there are none of the toxic "dirty dozen"

Beauty Care Choices sells four CBD brands you can rely on:  El Patron, Well, CBD Daily and Talyoni.


  1. Thank you for so much information. I've been on the fence about CBD because it's not regulated.

  2. Most of us at Beauty Care Choices has tried at least one of these products & loves them.

  3. Thank you for the factual informative article. The face that the World Health Organization supports lifting bans on this drug says a lot. Thanks for sharing!


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