Sunday, March 31, 2019

WHAT'S NEW this week

Here we are again! A new week and more new brands and products.  It's Beauty Care Choices doing their best to keep bringing you the very best and most trending beauty products.
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Bonblissity!  
Their single-use, candy-wrapped solid scrubs are super handy in a pinch—there's no mess, no jars, and nothing else quite like them. Grab, unwrap, and massage onto skin with a touch of water. Sweet + Single Candy Scrub turns into a 3-in-1 lotion, leaving skin silky soft and exfoliated. Single-use packaging made from biodegradable cellulose helps keep dirt and germs out for a fresh batch of goodness every time.  Scents include Fresh Lemongrass, Lavender Luxury, Mango Sorbet, Ocean Mist, Sweet Satsuma & Vanilla Brown Sugar.  You can also get an Assorted Scents package.  Bonblissity also has Bath Bombs and Vegan Soaps.
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Jane Iredale - the Skin Care Make-up - has three new luscious lip gloss colors for spring! Blossom, Pink Glace & Spiced Peach join 20 other shades of the PureGloss.  Make with botanical oils, extracts and waxes that condition and protect lips.  They are vegan and free of wheat and petroleum.  You get super-shiny lips without feeling tacky!



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We all love Kenra!  Their professional products are in salons everywhere.

Kenra's newest product is Platinum Air Dry Crème 6.  This time-saving air styler reduces air dry time up to 60%, enhances natural body, and tames frizz with delicate hold.   Air drying hair is always a good way to give your hair a break from heat styling.  The major draw-back is that air-drying takes time, often more time than you have.  Now with Air Dry Crème, hair air dries 60% faster.  That is a lot of time!  You simply apply it to towel dried hair from scalp to ends.

Buy your Air Dry Crème now.
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Saturday, March 30, 2019

More than you ever needed to know about Nail Polish!


Nail polish originated in China as early as 3000 BC. The ingredients included beeswax, egg whites, gelatin, and vegetable dyes. In Ancient Egypt, nail polish was even used to signify class rankings: The lower class often wore nude and light colors, while high society painted their nails red. No wonder red manis are so iconic!

Friday, March 29, 2019

BRAND PROFILE: Healium5


Healthy hair & scalp is the blueprint that each HEALIUM product has been born from. By combining formulations from one of the finest professional hair care chemists, along with ingredient consultation from a renowned medicinal doctor specializing in botanical benefits, they have developed a cleaner, lighter and healthier alternative in working hair care products. Healium 5 professional products, with UV sunscreen protectors, provide the finest prescriptive hair care available. To round off the experience, super clean light fragrances finish a collection of products that perform with both extraordinary results and with a healthy twist. All HEALIUM 5 products feature our 5 exclusive complexes:


Hydration, Protein, Oils, Amino Acids, & Vitamins are guaranteed to perform without build up, flaking, dusting, or drying & are 100% water soluble. With steady use, these products will result in noticeable healthier hair & scalp. When used in regular regimens, Healium 5 products help promote long-term healthier hair, making it the finest hair care that you will ever use.




Founder: Elizabeth DeMaio
With a budding sales career in the beauty industry, Elizabeth DeMaio was excited to launch Healium Hair in 2007 with her husband. Learning things the hard way, the wrong way and the
expensive way also taught her that successful people fail a lot. However, these challenges paled in comparison to the struggles she faced becoming a widow with two small children at the age of 39. Standing alone at the helm of the company after her husband passed from cancer in 2017 was a hardship she never anticipated.

With a small team in place nationwide, Healium Hair is currently in over 5,000 hair salons and growing. She also
launched the Heal I Am Program, to give back 5% of every sale to one of 3 charities. Elizabeth found her strength as the ultimate multi-tasker, having her hand in every aspect of her business while remaining focused on her children. And while she doesn’t have all the answers, she has faith that this is her path for a reason.

Shop Healium5 Hair Care

Thursday, March 28, 2019

Make-up that is soft, with a hint of shimmer & a pop of color!

Love the hombre look in eye shadow?  Love a quietly pastel make-up look, with just a bold pop of color?  Softer shades and a bit of shimmer is perfect for day wear.  It's also a gentler, more sophisticated look as we age.  Mirabella show you how using their Ombre Pastels & Pearls collection.


Wednesday, March 27, 2019

BEAUTY SCIENCE: Skin's pH


The key to great skin is balance. In order to find a perfect balance, we have to be conscious of the pH level of our skin. This is because your skin has an ideal pH level in order to keep it functioning at its best. When it’s too high or too low (which can happen for any number of reasons) it can completely throw off the look and feel of your skin. When the pH of your skin is functioning as it should, it works as a protective barrier and is able to look and feel good without any irritation or skin concerns.

To help you get a better understanding of all of this, you need to know what your skin’s pH should be, what impacts it, and how you can keep it all balanced.

Tuesday, March 26, 2019

Hair Oils - your hair will love them!


Regular hair oil treatment may bring numerous benefits. The effect of strong and nourished hair is visible after the very first application of the oil. Your hair becomes softer, smoother and nice to the touch. Replenishing vitamins and fatty acids will regenerate your strands. Hair oils deliver resilience and shine.

However, every good quality hair conditioner can provide such effects but hair oils offer even more valuable properties. A well-chosen hair oil: eliminates dandruff, baldness and greyness, prevents brittleness and excessive hair loss and closes raised cuticles in high porosity hair.

Monday, March 25, 2019

Uptown glam!

Give your everyday hair a little Glam with this easy to do upgrade to your loose curls.  Redken shows you how.

Sunday, March 24, 2019

WHAT'S NEW this week.

It's always fun to take a look at new ideas and beauty innovations.  We've added some great new brands and new products from our current brands.   Take a peek!

Dirt Bag Beauty is a 100% female owned business that has taken a pledge to help build awareness of Domestic Violence.  Their mission is to never compromise their high standards. Inspired to design products that are pure, green, safe and fair to allow you to live a healthy lifestyle. All their facial cleansers, bath soaks and facial mask products are made with active ingredients that contain no fillers, no preservatives and no artificial chemicals. Safe for you, our planet and our animals. Plus, they are packaged so cutely, they would make a terrific gift.   See all Dirt Bag Beauty products.



Talyoni is healthy hair and skin products that express your inner health, wellness and spirit. Meet your skin's new friend with benefits! Talyoni's collection is a comprehensive approach to personal care. All their products, including both hair and skin care, are made with CBD oil and pure botanicals to allow you to experience beauty that transcends the superficial. Eco-friendly & cruelty-free.  See all Talyoni products.



GHD Glide Hot Brush, the first professional hot brush from ghd which tames and smooths dry hair quickly and effortlessly.
Perfect for second day hair, the ceramic technology with ionizer heats up the brush consistently to the optimum styling temperature of 185ºC for guaranteed healthier looking hair. The ions within the brush eliminate frizz so hair is transformed in just a few quick strokes. The combination of high density short and longer bristles allow for large sections of hair to be styled & leaves salon smooth natural movement.



Jane Iredale's Eye Shadow Kit - Solar Flare.

Features 5 brilliant eye shadow shades to create the perfect day time or night time look for you - 
metallic ivory; metallic peachy beige; metallic deep taupe; metallic deep gold red; metallic burgundy brown

High pigmented shades are crease-resistant, long-lasting and easily blendable. Packaged in a sleek mirrored, rose gold compact to make it easy to take on the go.  Buy it now.


Saturday, March 23, 2019

Dealing with Frizzy Hair


They say nothing in life is certain except for death and taxes…add frizzy hair to that list. Your hair can be straight, wavy or curly...thin, thick or coarse; no one is free of frizz.  But don’t worry: We've got some tips to help you tame that frizz.

Dry hair and frizzy hair go hand and hand. When your hair is dry, moisture in the air penetrates the hair cuticle, causing the hair to swell and expand, and, you guessed it, get frizzy and fluffy. It’s a basic law of science that moisture will always move from areas of high concentration to low concentration—which is also why muggy, humid weather can lead to majorly frizzy hair.

It’s not just styling products that can help you manage frizzy hair; using the right system of shampoo and conditioner makes a huge difference. The more moisturizing your shampoo and conditioner are, the smoother and silkier your hair will look and feel. Once you are done with shampooing & conditioning:
  • Step one: Forgo your usual terrycloth towel for a microfiber one or even a cotton T-shirt; both are softer and gentler on the hair, and will help prevent frizzy hair by keeping the cuticle smooth and closed. (A closed cuticle means less moisture can get in and your hair is more likely to stay sleek and smooth.) 
  • Step two: Be gentle. Instead of aggressively rubbing the T-Shirt all over your head, think of blotting or lightly squeezing the water out. The less you can rough up the cuticle during the drying process, the better. 
  • Step Three:  Once you reach for your blow-dryer, continue with the gentle approach. Avoid flipping your head upside down or working your fingers throughout your hair. You can’t rough up the hair and then expect a smooth end result. Try lightly combing or brushing your hair downward as you blow-dry, and finish with a shot of cool air to help seal the cuticle. Go slowly and take your time while blow-drying your hair, and ultimately, you will have beautiful, frizz-free results.
    • Applying a smoothing cream to your hair as you blow dry will significantly enhance your style and reduce your frizz.  There are many that even do double-duty like adding shine or improving the look & bounce of curls.  Shop Smoothing Creams.
Once you begin to style, if you really want to be thorough, opt for a humidity resistant hair spray as the final touch.  You can find them in every hold, from very light to extreme hold.   

Friday, March 22, 2019

BRAND PROFILE: YonKa

THE PHYTO-AROMATIC ALTERNATIVE TO INVASIVE AESTHETIC PROCEDURES 

The aesthetic world has considerably evolved over the past years. With the arrival of Botox, hyaluronic acid injections and their immediate dramatic results, medical aesthetic procedures are on the rise. Very efficient yet not without risk, they require a great deal of expertise by the practitioner.

Yon-Ka, is a 100% French professional skin care brand, provides an alternative answer and a complement to the medical aesthetic techniques and ensures visible and long-lasting results with non-aggressive treatments. Yon-Ka relies on the power of the essential oils and plant extracts combined with “gold standard” actives such as hyaluronic acid, vitamin C, polyphenols, peptides and AHAs in order to target skin aging and address all the potential issues of the skin.  Yon-Ka enables you to follow a fundamental routine to take control of the quality of your skin and help it resist the passing of time in the most appropriate manner.

YonKa Brand Lines include Age Correction, Age Defense, Age Exception, Body Essentials, Body Specifics, Solar Care and YonKa for Men.

Shop YonKa for Beautiful Skin!




A FAMILY HISTORY

Yon-Ka is a 100% French: it was created in 1954 by the Mühlethaler family who had a passion for botany. Pioneers in aromatherapy and phytotherapy, Cécile, Ernest and Charles Mühlethaler establish the Multaler laboratories in 1954, with a rich body of ancestral and empiric knowledge which they shared at the time only with a very few scientists, chemists and physicians.

At first, their focus was on the subtle aromas of the plants and their essential oils charged with solar energy. They experiment on themselves and their relatives to discover the many therapeutic benefits essential oils offer: purifying, healing, psychotropic.

Their research lead them to a major breakthrough: the Quintessence , a unique blend of 5 essential oils, all from the Mediterranean and which became the cornerstone of their future skin care range.

As of 1968, the Mühlethaler sisters, Catherine (an aesthetician) and Françoise (a biochemist) lead the company, giving a new international impulse to the brand, notably in the United-States. Today, Yon-Ka is present in 56 countries through a network of beauty salons, spas and aesthetic clinics.

Thursday, March 21, 2019

Best Skin Care Ingredients


Antioxidants - Skin Replenishing  - Skin Restoring 

No matter your age, your skin needs ingredients from these three categories everyday.  Each group includes dozens of  different ingredients that can provide amazing benefits. Shopping for products that contain a range of these ingredients is the best approach to improving your skin’s appearance.

Antioxidants
Antioxidants are ingredients that intercept problems in the environment and then, through a complex process, stop, or at the very least lessen, their visible impact on skin. That means you’ll see fewer signs of aging and a more vibrant, healthier-looking skin tone!

There’s no shortage of antioxidants available—most occur in fruits and vegetables, others are from vitamins or made in a lab (something we call “designer antioxidants”). Both natural and lab-made antioxidants benefit skin—and you cannot begin using antioxidants too soon. Antioxidants work via different pathways and on different types of environmental threats to your skin, which is why we advise using products that contain a potent mix of antioxidants, not just one or two.

For Anti-Pollution Defense:
  • Gluathione
  • Superoxide dismutase
  • Ubiquinone
For Firming Skin:
  • Omega 3 Fatty Acids
  • Flaxseed Oil
  • Linoleic Acid
  • Almond Oil
For Brighter Complexion
  • Vitamin C
For Soothing Skin
  • Green Tea
  • Chamomile
  • Beta-Glucan
For Fighting Wrinkles
  • The more the better of the above anti-oxidants

Skin-Replenishing Ingredients

Skin-replenishing ingredients help fortify and revive skin’s surface, supplying long-lasting infusions of hydration. Skin-replenishing ingredients are found in all types of products, from facial cleansers to eye creams. These ingredients help skin look and feel soft, smooth, and supple. With ongoing use, skin-replenishing ingredients help skin resist moisture loss and maintain an enviably smooth, plump appearance.

There are fewer skin-replenishing ingredients than there are antioxidants, but we've listed some of the most well-researched skin-replenishing ingredients here: 
  • Hyaluronic acid
  • Sodium hyaluronate 
  • Ceramides 
  • Glycerin 
  • Fatty acids 
  • Cholesterol 
  • Glycosaminoglycans 
  • Sodium PCA 
  • Amino acids 
  • Sphingolipids 
  • Salicylic acid 
  • Glycolic acid 
Skin-Restoring Ingredients
Skin-restoring ingredients have a special ability to care for skin’s surface in a way that helps transform it to appear noticeably younger. These ingredients can bring about a renewed feeling of firmness and, over time, a more even-looking complexion.

Skin-restoring ingredients also help improve a dull skin tone and rough texture, and soften the appearance of fine lines and wrinkles—including deep wrinkles. They work beautifully with antioxidants and skin-replenishing ingredients to give aging, lackluster skin the total package of what it needs to look younger and more radiant on numerous levels.

Well-researched examples of skin-restoring ingredients include anti-aging superstar retinol, and
  • Niacinamide 
  • Peptides
  • Linoleic and linolenic acids 
  • Epigallocatechin-3-gallate (found in green tea) 
  • Adenosine

Wednesday, March 20, 2019

BEAUTY SCIENCE: Nails


Your nails are made of keratin. Keratin is a type of protein that forms the cells that make up the tissue in nails and other parts of your body. Keratin plays an important role in nail health. It protects nails from damage by making them strong and resilient. Keratin forms the cells of your hair and skin, too. It also forms cells that are a key part of many glands and that line internal organs.

Your visible nails are dead.  Nails start growing under your skin. As new cells grow, they push old ones through your skin. The part you can see consists of dead cells. That’s why it doesn’t hurt to cut your nails. But they need blood flow to grow out and create the “nail”.  Tiny blood vessels, called capillaries, sit under the nail bed. Blood flowing through the capillaries helps nails grow and gives them their pinkish color.

Fingernails grow about 3.5 millimeters each month.  Toenails grow about 1.5 millimeters per month. Those are the averages for healthy adults. Whether you’re getting proper nutrition and how well you take care of your nails can affect the growth rate.  Men’s nails grow faster.  Their hair grows faster than women’s, too. The one exception is during pregnancy, when a woman’s nails and hair might grow faster than a man’s.  The fingernails on your dominant hand grow faster.  If you’re right-handed, you might’ve noticed the nails on that hand grow faster than on your left and vice versa. This could be because that hand is more active.

The seasons influence growth.  Nails grow faster in summer than in winter. Not much research has been done about why this happens, but one study involving rats found that cold weather stunted their nail growth.

How much you use your hands affects growth, too.  Using your hands a lot makes your nails more prone to minor trauma from things like tapping them on a table or using a keyboard. This promotes blood circulation in your hands, stimulating nail growth.

Your nail color can change according to your health.  About 10 percent of all dermatological conditions are nail-related. Yellow, brown, or green nails usually mean you have a fungal infection. In some cases, yellow nails are a symptom of a thyroid condition, psoriasis, or diabetes.

You really do need to let your nails “breathe.”  To keep nails healthy, take breaks from using polish or having artificial nails. Using and removing these products can be hard on your nails, so taking a break from them helps nails repair themselves.

Cuticles do have a purpose.  This small sliver of skin at the base of your nail protects the new nail from germs as it grows through your skin. You shouldn’t cut your cuticles. Doing so removes the important barrier that helps prevent infection.

Tuesday, March 19, 2019

7 top Hair Questions Answered


Our customer service staff are all licensed cosmetologist and we encourage our customers to call with questions or concerns so that we can direct them to the right products.  While no two heads of hair are exactly the same, and your own stylist may be your best expert, we are often able and ready to help.

When it comes to hair, there are no stupid questions. But there are frequently asked questions.  Our team has put together the top 7 questions they are asked, and the answers.

How often should you use shampoo and conditioner?
This varies depending on your oil production.  A good rule of thumb is to check how oily your scalp and hair get in between washes. If you’re feeling extra oily after two days, then wash and condition every two days. If you can push it longer than that, then wash and condition every three days. Just be sure to wash at least once a week to cleanse away oil and rid any excess product build up. If you’re still not sure, ask your stylist for a scalp analysis, so he or she can tell you exactly which products to use and how often.

What order should I use all of my products in?
Cocktailing or layering products is often the best way to achieve the style and look you want.  When using multiple products, go from lightest weight product to heaviest. Pay attention to what your products are meant to do. If you start with a heat protectant  or blow dry lotion, it’ll seal you hair and it won’t allow as much of the next product to absorb so start with any leave-in treatment for damaged hair and then add on the heat protectant or blow dry spray so you’re not blocking it from potential benefits of other product.  Still not sure? Check your labels to see if the product is supposed to seal the hair in some way, if so layer it on after other products. Always save hairspray until the end.

How can I stop wasting product?
It’s really as basic as less is more.  This is the biggest things we discuss at our own salon: how much product do we need to apply on our guests. Start off by using a smaller amount than you think you need, and if you really, really feel like you need more, reapply.  Another good way to make the most of your products is to apply them and comb them through your hair from root to end, to make sure they’re getting over every bit of real estate your hair has to offer. If you feel like you might be underusing product, just pay attention to how long you’ve had it. After a year, products can lose their potency, which means they’ll still work, just not as well as a fresh bottle would. Then it’s time to restock.

What's your best suggestion for hair that is super fine and doesn't hold a curl?
Here is where heat and heat-protectant will be your best friend.  Use  a thermal setting mist that offers ultra-protection and ultra-hold.  It should be a lightweight spray that can protect your hair from temperatures up to 450 degrees, giving you free reign to use high heat to get that curl.

My hair is so dull and for lack of a better term "ratty" looking. How can I fix this?
The hair could look this way because it’s porous from a lot of chemical services or, if it’s untreated, it could be a reaction to using hot tools or harsh environmental factors. Heat, sun, cold and wind can all do a number on your hair.   Hydrating the hair with a leave-in treatment daily is a best first step. Another simple fix? Giving your hair a break from hot tools and chemicals.  Try an air dry cream to give your hair a vacation from intense product and tool use while still giving it a good style.
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Is there any way to repair damaged hair without cutting it all off?
This just depends on how damaged the hair is. A good place to start is with a split end repair treatment (which is generally what gives hair that "ratty" appearance).  Use a deeply hydrating hair mask once a week.  TIP: Get the most out of the mask by wrapping the head in a plastic wrap once you've applied the product.  This generates a natural heat which helps the ingredients penetrate the hair.)  If you’re still suffering from damaged hair after trying these things, you might need a trim. Ask your stylist for a dry cut so they can trim off only exactly what needs to be taken off and nothing more.

What’s the best way to treat dandruff?
Dandruff can be caused by dry skin, a pH imbalance, product build up or, sometimes, a fungus. It can be difficult to keep your dandruff under control. Ask your stylist to analyze your scalp to see if he or she thinks you need to see a doctor about it. If it’s something that can be treated with salon products, try a shampoo with pyrithione zinc to clear the scalp of any impurities and leave it feeling and looking clear.




Monday, March 18, 2019

Beachy Waves with Diva Curl

Don't you just love those casual hairstyles that look effortless.  Yet you imagine it takes much more time and effort than you have available.  Not so!  If you can put hair in a few ponytails and use a hair dryer, then DevaCurl shows you how to create this great look.



Sunday, March 17, 2019

We're so proud!

Look what we received!

We are thrilled to announce that Beauty Care Choices has earned the 2018 Bizrate® Circle of Excellence® Platinum Award!

Founded in 2000, the Circle of Excellence honors retailers in our network who have earned outstanding ratings from their customers during the previous calendar year - and only the best of the best reach Platinum status. We’re excited to welcome you to this exclusive club that recognizes the very best in online retail.

Saturday, March 16, 2019

Skin Care...from the neck down.

Often when we talk about skin care, we concentrate on our face.  After all, it's what people see the most.  But, despite it still being winter, spring and then summer will follow.  As the days lengthen and warm, more and more of our skin is exposed.  Now is the time to focus on healthy skin from the neck down.

It All Starts with Sunscreen…
Some of the most telltale signs of skin looking older are evident on skin from the neck down: Uneven skin tone, crepey skin, loss of firmness, and spots. This is especially true if you haven’t been diligent about using sunscreen, or if you have been tanning your body as you may have been tanning your face. Either way, it’s never too late to start.

In addition to sun protection, the skin on your body will stay looking and feeling wonderfully radiant using the same types of formulations you use on your face: Antioxidants, skin-replenishing ingredients, soothing agents, retinol, enriching oils, and butters are essential to your skin, especially dry skin. You’re more likely to experience dryness on skin from the neck down, even if you have oily or combination skin on your face.

Clear Up Body Acne
Anyone who struggles with breakouts on their back (the dreaded “bacne”), neck, thighs, or booty knows all too well how frustrating and stubborn they are. The research is clear: Blemishes, whether on the face or the body, need the same skincare ingredients. This is what you need to know:
  • Avoid bar soaps. The ingredients in bar cleansers can clog pores, dry the skin, and make red areas worse!
  • Don’t use abrasive body scrubs or loofahs. Acne cannot be scrubbed away; using abrasive products on it can make it worse.
  • Use a gentle water-soluble cleanser that doesn’t contain oils or fragrance (fragrance is not skin-friendly, whether natural or synthetic). 
  • Apply a well-formulated BHA exfoliant (active ingredient salicylic acid) to breakout-prone areas. 
  • Follow up with a benzoyl peroxide product.  Abundant research shows that benzoyl peroxide is the gold standard when it comes to reducing stubborn acne, wherever it lurks on your body.
Get Rid of Bumpy Skin and Hard, Clogged Pores
This very common problem involves tiny, hard, raised, clogged pores typically found on the upper arms, thighs, shoulders, and back. Basically, these are clogged pores that become solid and then often become red and aggravated. Unclogging them and following up with a soothing skincare routine is the key to getting smoother skin.
  • For this type of problem a BHA (butylated hydroxyanisole) lotion. It helps improve the appearance of dry, rough, bumpy skin and it is even suitable for skin prone to keratosis pilaris. It also contains soothing agents for double the benefit. The best part? You can wear sleeveless tops again!
  • In addition to following the vitally important recommendation above, it’s also imperative that you avoid bar soaps (which can make clogged pores worse) and use a gentle body wash instead. Keep in mind: You can’t scrub away the plugs, but you can make them worse. Scrubbing will only make them mad—then they really won’t go away, leaving clogged pores stubbornly where they are.


Friday, March 15, 2019

BRAND PROFILE: Obliphica


Combining the wisdom of Eastern, Ayurvedic and Traditional medicinal practices, Obliphica Professional® harnesses the incredible powers of miraculous Seaberry Oil. The potent rejuvenating reserve found within the Seaberry is the foundation around which all of their formulas are created for maximum absorption, transformative results and immediate and long-term benefits.

The anti-aging and restorative properties of Seaberry Oil are the new essence of modern beauty and healthy hair, scalp and skin. As a result, they have integrated Seaberry into a luxurious collection of professional hair care that works immediately, delivers on its promises and delights the senses.

What is a Seaberry?
The high concentrations of Seaberry Oil in all of their hair care collection provide powerful rejuvenation and transformation, thanks to more than 190 bio-active compounds. Cultivated for centuries in the heights of the Himalayas and the harshest climates of Russia and the Eastern Europe seacoasts, the Seaberry contains all of the life-sustaining essentials—Vitamins C, A and E, beta-carotenes and other protective antioxidants, with more than 18 amino acids, 11 trace minerals and balanced omega essential fatty acids, including the incredibly rare Omega 7, that repair hair and provide nourishment for new growth.








Products:
All Obilphica products deliver luxurious formulas and aromatic fragrances.  You will see immediate results.  There are formulas for fine to medium hair and for medium to coarse hair.  You will find shampoos, conditioners and styling care products, as well as intense treatments.

Thursday, March 14, 2019

Make-up Brushes

Many cosmetic products come with a small "applicator" brush, so why invest in good make-up brushes? First, these small applicators do not give you the control you need. They also do not usually stand up to repeated use. A good make-up brush, designed for a specific purpose, will let you achieve the look you expected from the product. 

Quality make-up brushes are an investment you really want to make if you want to apply your cosmetics like a pro! Below are the must-have brushes you need to blend, highlight, and contour your face to perfection.

Blush Brush

It pays to invest in a blush brush, because once you find the right one, it does it all. This domed bristle brush picks up and deposits blush to define, contour, and shade your cheeks. Simply apply the brush in a circular motion to the apples of your cheeks.

Blending Brush
This brush is essential for dusting eye shadow along the create of your lips since the flexible bristles make it easy to blend colors and soften line. A blending brush with a narrow tip will give you more control over specific areas of your eyes. One that is too rounded can overemphasize your make-up, giving you the black-eye effect.

Concealer Brush
A great concealer brush can be the MVP of your makeup bag since it tackles your worst problems in one step: blemishes, scars, brown spots, broken capillaries, and under-eye circles. The best brush for the job is one with a tapered head and bristles that are both firm and flexible for extra precision.

Contouring Brush
This is your best brush for highlighting and sharpening your features. Whether you're using wet or dry products, select this angled brush to sculpt your cheekbones with a soft finish. It can also be used to enhance the brow line and narrow the face.

Foundation Brush
Avoid that streaky finish when applying foundation. A good foundation brush will give you more even coverage and a smooth, pore less finish. Make sure to look for one with a domed head and densely packed bristles, especially if you are dealing with dark under-eye circles and fine lines. It's also perfect for applying face creams and serums.

Highlighter Brush
With it's feathery texture, it's made to sweep highlighter, blush or bronzer over your cheekbones. The key is to keep your touch light so it doesn't look overdone. The brush should be soft, but substantial enough to pick-up the powder in the first place.


Powder Brush
This is a staple of any make-up bag. It helps you set your face with powder after you've applied foundation and sweeps away extra make-up without messing with your carefully crafted look. Buy a large, dense and fluffy brush with a tapered head.

Lip Brush
If you've never used one, you'll wonder why once you've tried it and never want to apply color straight out the tube again. It helps you color in the lines for a smudge-proof pout and also works for mixing formulas. Look for a brush with a tapered point and soft bristles for each application.

Spoolie Brush

This is the best trick for achieving fuller, more organized eyebrows. The angled brush smoother and defines brows with powder and the spiral end tames those crazy hairs after you wake up. the spoolie also doubles as a wand for removing mascara clumps and separating lashes.

Eyeliner Brush

A good eyeliner brush is a small, angled brush that's easy to grip. You want it to create super sharp lines, but also be able to work with wet and dry eyeliners.

Wednesday, March 13, 2019

BEAUTY SCIENCE: Poly Peptides

The term peptide is the generic name given to a short string of amino acids. Recall that amino acids are the basic monomers used to create all proteins. Peptides are different from proteins in that they are much shorter and don't have the same type of secondary folding structures. There are hundreds of peptides.

As a rule of thumb, if there are 50 or fewer amino acids hooked together the chain is called peptide. If there are more than 50 it’s called a protein. Proteins can be VERY large and are organized in such a way that they have biological properties (for example proteins are components of hair and skin.) Some peptides occur naturally in your body and others are made synthetically to mimic the function of natural peptides.

Proteins are the fundamental building blocks of skin. Without peptides, skin doesn’t remain intact and the result is loss of firmness, appearance of wrinkles, texture changes, and skin that doesn’t bounce back as it once did.

What’s so fascinating about peptides is that abundant research has clearly shown that each of them works in very specific ways to target an exact skincare need. They also teach skin to do what's required to help revitalize these building blocks, which can help revive aging skin

What’s most important for you to keep in mind is that as special as peptides are, they need "friends" in the form of supporting ingredients to help address all the needs of skin. Any skincare formula worthy of your hard-earned dollars must include the specialized ingredients such as antioxidants, skin-replenishing ingredients, and skin-restoring-ingredients (which includes peptides). Peptides can do a lot on their own, but they can't do it all alone.

As a reminder (because it's so important), when peptides are blended with antioxidants, skin-soothing ingredients, and skin-replenishing ingredients they can address multiple signs of aging and you will love the results!

Tuesday, March 12, 2019

Help Dry Skin Naturally


In a way, dry skin sufferers are lucky: Nature has provided a wealth of options to help boost skin back to a hydrated, smooth, and supple look and feel. You can choose from a multitude of natural ingredients, including plant oils, plant extracts, and antioxidant compounds that occur naturally in plants, such as the EGCG found in green tea. All these help any type of dry skin improve and better defend itself from environmental aggressors.

But, not all natural ingredients are great for dry skin. For example, so-called “essential oils” might sound as if they’re good for dry skin because they have “oil” in their name, but they also can contain numerous volatile fragrance components that can sensitize skin. As most people with dry skin know, aggravated skin makes dryness worse, not better.  When searching for natural ingredients for dry skin, fragrance-free is always the best way to go. Non-fragrant plant oils, such as borage seed oil, argan oil, evening primrose oil, sunflower seed oil, and cranberry seed oil, are all amazing at soothing and revitalizing dry skin. As a bonus, they all have antioxidant properties as well, which means they can defend skin against the environmental assaults that can cause dry skin in the first place.

Plant butters are another excellent choice to nourish and replenish dry skin. Seek out luxurious, rich butters such as shea butter, cocoa butter, and jojoba butter. These provide a heavy-duty dose of emollient benefits, and can help boost skin’s ability to prevent moisture loss. Holding on to moisture is key to stopping the cycle of dry skin.

Last, but not least, there are a variety of skin-replenishing ingredients, such as ceramides, glycerin, cholesterol, and omega fatty acids, that can visibly strengthen and significantly soften dry skin so it looks revitalized rather than dull.


Monday, March 11, 2019

What is a Hair Primer...and...Why do you need it?


Primers in haircare, as in skincare, are designed to create an even base surface.  Used alone or prior to applying other styling products, they create a weightless, humidity-resistant shield that works as a beautifying barrier to humidity, airborne dirt particles, and oil from the scalp. The benefit to using one is your style lasts longer due to its ability to resist the moisture disruption, and it helps your hair stay cleaner longer. Some additional perks of using a primer:  it protects the hair from heat styling, conditions it, and helps give it shine and smoothness for a healthy appearance.

Sunday, March 10, 2019

Apply Make-up in the right order


There is a natural order to accomplishing most anything in life: Lather, rinse, repeat. Love, marriage, baby in a carriage. High school, college, job (if you’re lucky). But some things, like putting on a fresh face of makeup, are a little more complicated.

What do you do first: Apply lipstick or focus on eyes? Where does blush come in? Can you get away with putting liner on after mascara? Of course, not everyone will use all steps, but even if you skip the powder or cheeks, this is a still a good working order to follow!

1: Primer or Moisturizer
Choose one, not both. Moisturizer, no matter how light in texture, will interfere with the function of a primer. Also, always remember to get in your sunscreen, whether SPF is built into your primer, moisturizer, or foundation.

2: Foundation
It's not necessary to do the eyes first to avoid fallout. Fallout is bound to happen when you are using eye shadow. When product falls onto bare skin, the pigment can be even harder to remove. It’s better to create a canvas with the foundation and then correct any mistakes as a finishing touch.

3: Concealer
Here is where you look at your face with a critical eye and add concealer sparingly. Put only on blemishes or dark circles. You want to wait until after the foundation because foundation will do a lot of the job for you.

4: Powder
Set it all with a very light dusting of translucent powder. This will help make it easier to remove fallout from eye shadow and give the base time to settle in while you apply the rest of your makeup.

5: Eyes or lips
Mix it up. After the face, you will usually do the eyes first, but sometimes, if you start with the lips, it gives me time to think about what you really want to do on the eyes. 
  • For Eyes: shadow > liner > then mascara. But always go back and layer. Add a little more liner at the lash line, an extra pop of shimmer shadow in the center of the lid, etc.
  • For Lips: balm > liner > lipstick > then gloss. Smudge liner all over your lips and rub it in with fingertips before applying lipstick. And of course, use gloss only if you want!
6: Cheeks
Do the cheeks last for two reasons. One, it ties the eyes and lips together. Two, if you’re using a powder, you can sweep it across the lids after the eye makeup is done to add an extra pop.
Did you know most Cosmetics ship for FREE from Beauty Care Choices!

Saturday, March 9, 2019

Red Carpet Style

The Oscars was the wrap up of the Awards season for all things entertainment.  Did you see a hairstyle you loved as you viewed the stars walking the red carpet?  Redken did, and shows you how to recreate it.



Friday, March 8, 2019

BRAND PROFILE: Fran Wilson Moodmatcher


“I longed to give women a lipstick that lasts – I had a vision, and that is where it all began,” says Fran Wilson. In 1985, the revolutionary MOODmatcher® was launched, leaving makeup artists, editors, and women around the world excited.

From the minute these lipsticks hit the market, MOODmatcher was a tremendous success. Who can resist a green lipstick, especially when it turns into the best shade of fuchsia pink as it glides across your lips? Even better is the gorgeous transformation that occurs within seconds of application.

Formulated to interact with your body chemistry and skin-tone, each MOODmatcher color instantly changes into a personal and totally unique shade that’s different on every woman.

Fran Wilson is all about lips.  Her products now include a lip plumper, gloss, lip care and liners.  MoodMatchers include Lipstick, Twist Stick, Liquid and even a Split Stick.

Today, nearly 30 years – and 25 million lipsticks later – MOODmatcher continues to fly off our shelves.  Try - it you’ll be hooked – it’s the color you were always looking for.



Thursday, March 7, 2019

Flawless Manicure begins with your Nail Prep

So, you spend the time to carefully polish your nails, and by the next day, there's a chip or peel. It can be extremely frustrating.  The key to flawless, long-lasting nail color is the preparation you do before you even apply the base coat.  Spend the next 60 seconds watching this video to see what and how.  You and your nails will be glad you did.

Wednesday, March 6, 2019

BEAUTY SCIENCE: Keratin


Keratin is the type of protein that makes up your hair, skin, and nails. Keratin is a protective protein, less prone to scratching or tearing than other types of cells your body produces. Hair is composed mainly of keratin protein and a small amount of lipid. They protect hair against chemical and environmental damage.

Those who use a shampoo & conditioner or hair mask containing keratin on their hair report that their hair is smoother and easier to manage as a result. The effects vary greatly depending on whether your hair is healthy to begin with, what the natural thickness of your hair is, and what kind of keratin treatment you use. Keratin works by smoothing down the cells that overlap to form your hair strands. The layers of cells, called the hair cuticle, absorb the keratin, resulting in hair that looks full and glossy. Keratin also claims to make curly hair less frizzy, easier to style, and straighter in appearance. strengthen your hair and make it look healthier. So...is it true? Is there science to back it up?

The Science
Many types of protein hydrolysates (keratin) from plants and animals have been used in hair and personal care such as keratin hydrolysates obtained from nails, horns and wool. Most of these hydrolysates are obtained by chemical hydrolysis and hydrothermal methods. A newer method, using "enzymatic hydrolysis" and feathers has, according to a study published (2013) in the US National Library of Medicine: "the enzymatic method to produce keratin peptides for hair care products is an attractive and eco-friendly method with a great potential in the cosmetic industry." In reporting their test results, they went on to say, "A mild shampoo and a rinse off conditioner were formulated with the enzymatic hydrolysate and applied to hair fibers to evaluate the hydration, with and without heat. The hydration was more efficient with heat, suggesting a more complete incorporation of hydrolysates into the fibers. Scanning Electron Microscopy showed deposits of organic matter in the junction of the cuticles that probably collaborates to the sealing of the cuticles, increasing the brightness and softness."

So...is it true? Is there science to back it up? Yes!


Tuesday, March 5, 2019

5, 15, and 30 Minute Skin Care Routines


Let’s face it (no pun intended,) sometimes life can get too busy for complicated skin care routines. Most of the time you can’t be sure how long you’ll have to get ready for the day. Korean face masks and new skin care fads may be exciting to try, but there’s no guarantee you’ll have the time. Between work, family, and hobbies most people are lucky to squeeze in a half an hour for daily facial care.

However, the truth is you don’t need hours to implement a rejuvenating daily regimen. We’ve compiled a list of essentials for skin care routines that require 30, 15, and even just 5 minutes a day.

The 5 Minute Skin care Routine: Only the essentials…

CLEANSING + MOISTURIZING
You wake up late. You can't find your keys. Your car won't start. We've all been there. However, if you're able to take just 5 minutes to cleanse and moisturize your face, the health and cosmetic benefits will be considerable.

Cleansing: It is important to clean before you get started with any skin care measures. Applying substances without first cleansing the skin can trap existing dirt and oils inside your pores. That can make any skin problems you’re having worse! Start things off by using a good facial cleanser.

Moisturizing:  Our bodies are composed of up to 60% water. It’s the lubrication system that keeps everything operating properly. Keeping our faces hydrated helps every other step of our skin care regimen. Not to mention when we’re hydrated we just feel better all around. Moisturizing your face in the morning will help you tackle the day looking healthy and beautiful.

The 15-Minute Skin care Routine: Taking some time for you...

CLEANSING + MOISTURIZING + EXFOLIATING + PROTECTING
Some mornings you have a little bit more time, but not enough for an elaborate face mask. That's the time to add just a couple of minutes to EXFOLIATE and PROTECT.

Exfoliating: When skin cells die our body sheds them naturally, but sometimes it doesn’t always fall off. That’s why we get calluses and rough patches on certain areas of our bodies. Dead skin can build up and needs a little extra attention to be removed.

Protecting: Having fun in the sun is great, but it’s important to remember that prolonged exposure to sunlight is the number one cause of skin cancer and other dangerous skin problems. Applying a sunscreen or protective balm before you go out into the world gives you have an extra layer of protection which could mean the difference between youthful, beautiful skin and medical problems. Protect your skin and prevent damage before it can occur (it’s so much easier!)

The 30 Minute Skincare Routine: You know you’re worth it…

CLEANSING + EXFOLIATING + REPAIRING + MOISTURIZING + PROTECTING

Repairing: Weather damage, sun damage, dehydration…our faces can encounter a lot of dangers throughout the day. When we get a cut, we put a bandage on it to help it heal. Why would it be any different for sun damage? It’s good to take some time to help our body naturally repair itself. Now is the time for a good facial mask.

Monday, March 4, 2019

Spring Colors - and they're 15% off!

Don't you just love the look and feel of spring.  This year it's going to be even more welcome after the winter we've just had.  Whether it's in the garden with the first of the daffodils, in the house when you can finally throw open the windows and let in some fresh air or it's in your style.  Spring brings the joy of color back into our lives.  It's also a time of renewal.  And what's more fun than adding a splash of the hottest trending colors to our beauty routine.  Whether it's your hair, make-up or nails, a little touch can go a long way to adding to the spring bounce in our step.  Take a look, and then click to shop for the best "trending colors" beauty products to add to your style.  

Best of all, they are 15% off right now.  Buy now.