Friday, February 1, 2019

BRAND PROFILE: Joico


Joico says, "We believe we must change the way we see our world. The change must start everywhere and by everyone. That’s why Joico strives to be a great corporate citizen to our community, to our customers and to the globe. We are at the forefront of environmentally friendly materials. Our bottles are manufactured inhouse with up to 30% post-consumer recycled plastic; cartons are made of 100% recycled paperboard; Our products contain the finest, most beneficial ingredients in the world; shea butter from Africa, orchid oil from Asia - if it's the best, no continent is too far! We also don't collect antiques, so we constantly update our technologies and develop new ones to uphold our reputation as the leader in beauty innovation.

A favorite product is Luster-Lock Multi-Perfector.  Watch the video to see how it works and get a few hair tips from Senior Stylists at LA’s famed 901 Salon.


Joico's product lines include Blonde Life, Body Luxe, Co-Wash, Color Balance, Color Endure, Color Infuse, Curl, ICE, K-Pak, Moisture Recovery and Style & Finish.  With all of these exceptional products, Joico can care for your hair no matter your style, color or need.  Check out a few:

K-Pak

Think your hair is a lost cause? Meet damaged hair’s hero. K-PAK’s multi-action formulas feature mega-doses of our revolutionary Bio-Advanced Peptide™ and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.

Color
Infuse

The way we see it, you have two choices: Invest once in your color and then hit the inevitable Big Fade. Or protect that investment with Color Infuse, our forward-thinking collection of luxurious shampoos and conditioners; designed specifically to bump up the intensity and shine of burnished browns, awesome auburns, and the richest gingers. Joico Color Infuse literally anchors your color from the inside out, all the while protecting hair from damage for up to 25 shampoos.

Moisture
Recovery

Thirsty hair? Quench it! Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex,TM where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.

Check out Joico at Beauty Care Choices and find the products that meet your needs.  Need help?  Our Customer Service Staff are licensed cosmetologists and are ready to help.  Give them a call.






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