Friday, February 22, 2019

BRAND PROFILE: Iden Propolis

Iden’s concept is simple and powerful – use the protective and nourishing properties of bee propolis to promote healthy hair, scalp and skin.  They have developed eco-friendly, innovative and multifunctional products by combining bee propolis with natural and organic botanical extracts to achieve the highest performance in Natural Hair & Scalp Therapy.

What is bee propolis?
Most people are familiar with the gorgeous yellow and amber colors typical of honeycomb and beeswax. But another bee-produced substance exists and it doesn't get discussed quite as much – propolis. Propolis is a resinous material that bees use to seal small cracks and gaps in the hive (beeswax seals the larger gaps). It's made when bees collect resin from trees and other sources and mix it with a little bit of honey.

All of Iden’s products are enriched with the natural benefits of bee propolis. Bee propolis offers a multitude of benefits for hair, scalp and skin. Naturally rich in antioxidant and antiseptic properties, bee propolis combats many of the environmental stresses that we are exposed to each day, while an abundance of vitamins, amino acids and minerals nourish the hair and scalp. Natural sun, UV and thermal protection helps to prolong hair color and guard against damage.

Iden Propolis has formulas for every hair type & need.

Repair Therapy encourages healthy hair growth, fortifies against breakage, restores moisture and revitalizes damaged hair.  It also protects from styling damage and preserves color.

Scalp Therapy encourages healthy hair growth and relieves dry & irritated scalp conditions.  It naturally detoxifies and invigorates the scalp while it preserves vibrant hair color.

Volume Therapy delivers maximum fullness and body and leave the hair feeling luxuriously shiny.  It retains vibrant hair color and encourages healthy hair growth.

Smooth Therapy eliminates frizz and controls flyaways.  It smoothes hair and adds luxurious shine as it encourages healthy hair growth.  Helps hair retain its vibrant color.

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