Friday, February 8, 2019

BRAND PROFILE: Alterna

Alterna Haircare was founded over 15 years ago.  It was the pioneer in offering "Alterna-tive" haircare...luxury haircare without harsh and harmful chemicals.

No more choosing between natural ingredients and high performance results. Exquisite formulas with clinically proven results made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil. At Alterna, what they leave out of their products is just as important as what they put in. They choose eco-certified ingredients that are sustainably harvested to maintain our precious environment. Products are free of sulfates, parabens and synthetic color. They never test on animals and do not formulate with gluten.  Alterna has three comprehensive cleansing, conditioning, treatment and styling brand lines - Caviar, Bamboo & Ten.

Caviar is decadent & anti-aging. Alterna Caviar Anti-Aging transforms hair after just one use. A potent blend of supreme quality and uncompromising performance, Caviar creates luxuriously healthy and youthful-looking hair and a lavish, indulgent experience. These products treat hair to a sumptuous infusion of caviar extract, vitamin C and cytokines which infuse the hair with brilliance, elasticity, and a more youthful look.
  • Replenishing Moisture hydrates moisture starved hair for improved manageability, softness, shine and texture.  If your hair is dry & brittle, then Replenishing Moisture care & treatment is right for you.
  • Restructuring Bond Repair is formulated with their exclusive Caviar Bond Enforcing Technology that helps re-bond, rebuild and seal the cuticle for up to 10 washes.  Clinically proven to reduce breakage and split ends by up to 99%.  If you have weak, damaged hair then Restructuring Bond Repair is what your hair needs.
  • Multiplying Volume helps restore hair's natural fullness.  Marine Plumping Complex gives you instantly more volume.  Give your fine, limp hair the Multiplying Volume care it needs.
  • Infinite Color Hold keeps color true & vibrant longer as it protects against UV color fade and rinse out.  Clinically proven to deliver up to 70 days of vibrant color.  You need Infinite Color Hold if your hair is color-treated.
  • Smoothing Anti-Frizz is formulated with a blend of nourishing oils to control the level of humidity affecting the hair.  Creates a youthful looking silkiness.  Over 80% less frizz for up to 72 hours.  Get Smoothing Anti-Frizz if you have medium to coarse hair.
  • Clinical Densifying, formulated with Red Clover Densifying Complex gives you the appearance of fuller hair.  Proven to provide thinning hair with significant improvements in texture, thickness and overall condition with regular use.  


Bamboo products are eco-certified and organic. They care for your hair without hurting the earth.
- No Gluten - No Parabens - No Synthetic Color - No DEA - No TEA - No Phthalates - No Mineral Oil - No PABA - No Paraffin - Recyclable Packaging -Biodegradable.

Pure Organic Bamboo Extract from our planet's most resilient botanical resource immediately boosts hair's intrinsic strength and lays the foundation for healthier hair.  Rare Organic Kendi Oil a robust source of multiple essential fatty acids (Omegas 3, 6 & 9) repair and maintain your hair's natural lipid layer while anti-oxidant powerhouse Tocopherol fights free radicals protecting hair from future damage

Ten is three Perfect Blend products - Shampoo, Conditioner, and Treatment Mask. These botanical based products contain the Perfect Blend of TEN nourishing and transforming hair ingredients: Arabian Frankinsense, Afrian Cacao Extract, Color Hold Complex, Caviar Age-Control, Bulgarian Primrose, Moroccan Quillaia, White Truffle Oil, Hyaluronic Acid, Grape See Oil & Arnica Flower.




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