Monday, January 7, 2019

Innovations in Hair Care

The business of beauty continues to defy gravity. Consumers have continued to add to the list of demands they expect their hair care product to meet. Throughout 2018, it was clear to see that the challenge has been accepted. New products are catering to specific hair concerns for all textures and types, syncing with consumer lifestyle choices and responding to individual needs with customized solutions. In other words, some brands, including small, new niche brands, have begun taking on an innovative approach to formulation, delivery and experience in order to turn the future of hair care around.

Just like the proliferation of skin care products in the last decade, manufacturers are now focusing on hair care. They are doing this to capitalize (make money) on the convenience and on-the-go aspect of time-saving products. Today's on-the-go society wants their needs met quickly, but effectively.

Today's consumers love new products, especially younger ones. This is part of a larger generational shift of younger consumers rejecting the large brands their parents preferred and seeking out locally-made, artisanal, natural products in all consumer categories. Young, independent brands are working to fill these needs and the big, global brands are working to keep up.

So, what new brands and products did Beauty Care Choices find worthy to add to our brand lines?  You can check them all out by clicking here!  Below are just four of the many small, niche brands that are growing bigger every day!
  • Fatboy is a styling product line. It's an artist-inspired line that pushes the boundaries and is all about the beauty and style.
  • Well is CBD lotions and creams. Living Well - The Way Nature Intended. Well is known for their CBD products containing ZERO THC. Their CBD is derived from industrial hemp and produced in GMP compliant facilities. All products are vegan, gluten and GMO free and not tested on animals.
  • Keratin Complex offers a variety of hair care products that will smooth, soften and repair dry, damaged, color-treated and chemically-treated hair. From styling to treatments, Keratin Complex has it all.
  • Vita Liberata are passionate experts in skincare and tanning. All products are made of natural and certified organic approved extracts to keep the formulas safe and natural. It is the first completely non-toxic tanning brand free of parabens, perfume, alcohol and all chemicals of concern. Vita Liberata offers organic self tanning products that instantly give your skin a gorgeous natural tan color and subtle glow to keep you safe from damaging sun rays. 

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