BEAUTY SCIENCE: Micellar Water

"A micelle is stable formation of amphipathic molecules, or molecules that have a polar head and a nonpolar tail."  Huh? Even that is more information than you probably need about micelles (even if you do understand it).

Micellar technology uses surfactants (fancy word for cleansing agents) that have both water-loving and oil-loving properties called micelles. These two parts help the molecules in your shampoo or facial cleansing products to attach to oil and dirt particles, which makes it easier to wash away. In short, the micelles are helping to get your hair or skin as clean as possible without being too aggressive. Think of them as a magnet: they help draw out impurities like dirt, oil and environmental pollutants without being too harsh.

Hombre Nails...So simple!

Grab your favorite 2 shades of a nail color and a sponge!  That's all you need to create Hombre nails.  Essie shows you how!

Bigger is Better

We say "the Bigger the Better" but what does that mean. The Cambridge Advanced Learner's Dictionary defines it as when "how much you value or want something is decided by how big it is".

If you love BIGGER, then our BIG size Duos and our exclusive Trios sale is just for you.

TRIOS is a set of three of our best selling styling products.  When you buy three, you save up to 40%.  There's hairsprays from Kenra, Goldwell, CHI, Scruples & more.  What's more, most of these trios qualifies for FREE shipping.

DUOS is shampoo & conditioner from all of our best and your favorite brands in the BIG sizes (generally 32oz. to 33oz.)  They are all on sale and all save you BIG $$$.

Large sizes are perfect for your shower.  A pump keeps you (or others) from pouring out more product than needed.   Here's an great idea for travelers:  Purchase a travel size of the same product just once.  Then you can pump some into the bottle when you want your hair care products to go with you. 

Before you pluck those brows, read this for a perfect shape!

Find the place where your brows should begin. Finding just the right spot for your inner brows to start is key to creating perfect brows, since starting too far in could throw off the balance of your face.
To figure out where your inner brows should start, use the following technique:

• Take a pencil or another long, thin instrument. Line it up from the corner of your eye to the edge of your nose.
• The place where the instrument overlaps your brow is where it should begin. Mark the spot by making a dot there with an eyeliner pencil. Repeat on the other side.

Color of the Year - Coral

Think of living coral as an edgier version of the very popular pastel pink trend that we've come to know and love.  It works as an everyday color; it’s soft, easily wearable, yet still empowering and attention-grabbing, It enhances everyone’s eye color and softens all skin tones. The shade works best for those with neutral or warm skin tones, but can be adjusted by adding more pink to cool it down or orange to warm it up. 

BRAND PROFILE: Nioxin

Nioxin is customized hair care needs for thinning hair with formulas for both natural and color treated hair. Discover more volume and shine with their 3-part systems.

First, Nioxin helps to define the hair loss problems: 

Derma
The scalp environment is one of the main reasons of thinning hair. A healthy scalp environment supports healthy hair growth. Healthy, deeply rooted hair comes from a scalp that is clean and free from debris. Build-up of sebum or products blocks hair follicles and can prevent new hair coming through the skin and maturing. Over time, the lack of new growth will make hair look increasingly thin.

Discover Your Hair's Porosity!

Have you ever found yourself in a constant battle with frizz and dryness? Or maybe you’ve felt stuck waiting hours for your hair to dry after cleansing.  Porous hair may be the cause of a number of your biggest concerns. From retaining excess water to issues with uneven haircolor, porous hair can seem impossible to manage. No need to worry. By figuring out your hair’s porosity level and finding products that can help with your hair type, it’s definitely possible to strike a balance.

BEAUTY SCIENCE: Bakuchiol

For decades, retinol has been a skincare darling that promises to even out skin tone, reduce fine lines and wrinkles, and offer an overall glow. While the potent vitamin A-derivative does work wonders for many, it also can be super irritating on some. Enter bakuchiol: the more gentle alternative to retinol products. Bakuchiol is an extract derived from the psoralea corylifolia plant, and can help increase cell turnover, diminish signs of aging, and lessen photodamage on the skin. It’s vegan, won’t clog pores, and is popping up in many skincare products throughout the market.

It's more than Lather, Rinse, Repeat!

Correctly shampooing your hair is much more than applying the shampoo and rubbing in through your hair. When you follow these steps, your hair will be healthier and full of body & shine!

• Take the time to detangle and brush your hair. It will help avoid breakage and stimulate the scalp and let you get the most out of your shampoo and conditioner. Depending on your hair type, you can do this with a paddle brush or wide-tooth comb before stepping into the shower. Detangle any stubborn knots by spritzing them directly with a leave-in conditioner (Original Sprout Miracle Detangler is a great one.).

Innovations in Hair Care

The business of beauty continues to defy gravity. Consumers have continued to add to the list of demands they expect their hair care product to meet. Throughout 2018, it was clear to see that the challenge has been accepted. New products are catering to specific hair concerns for all textures and types, syncing with consumer lifestyle choices and responding to individual needs with customized solutions. In other words, some brands, including small, new niche brands, have begun taking on an innovative approach to formulation, delivery and experience in order to turn the future of hair care around.

Skin Care tips for Acne

When it comes to skin care, we're not usually ones for hard and fast rules. Everyone has unique skin types, skin tones, lifestyles, and genetic histories that make it impossible to have a single piece of one-size-fits-all advice. It can take years — and dozens of trips to the dermatologist — to discover how to treat acne effectively on your unique skin.  Ahead, we rounded up the best advice on how to get clear skin from top dermatologists. Read on for our favorite ways to get your skin to look and feel its best.

Camouflage those spider veins!

Spider veins will happen as you age unless you are one of the very lucky. While they are not usually bothersome physically, they may give you pause if they are exposed when wearing a dress or capris. Spider veins get their name from the web of red or blue veins that often start to spread across your legs as you age. They’re dilated superficial blood vessels like varicose veins, but smaller and closer to the skin. Spider veins are often in areas behind the knee. If you feel self-conscious about them but want to wear your favorite short skirt, Jane Iredale has some camouflaging techniques.  Take a look!

BRAND PROFILE: EVOLVh

If you're wanting to "go green" with your beauty care products, EVOLVh is a great start. Their hair care products give you high performance with none of the chemicals or nasty stuff...only the good stuff!  If you have sensitivities or allergies, you can feel safe this these products because all ingredients are clearly shown.

Glam up the curls!

Turn very curly hair into soft waves and gentle curls for a glam look.  Paul Mitchell stylist shows you how!

BEAUTY SCIENCE: Healthy Beauty - The "Clean Salon"

No one is regulating your beauty products but you!

If your New Year's resolution includes living a healthier lifestyle, there are choices in beauty products that will help you do just that.  During the past few months our BEAUTY SCIENCE articles have provided you with the pros and cons of various ingredients used in the making of hair, skin, and cosmetic products.

Wecome 2019!

Beauty Care Choices wants to thank all of our wonderful customers for their patronage in 2018.  We look forward to meeting your beauty needs in 2019.  Our team continually strives for excellence in customer service and accurate, swift shipping.