Monday, November 18, 2019

Choosing the right shade of Nail Polish for your skin tone.

Unless you are a fashionista when it comes to your nails and polish, then you're like most women and have to make a tough decision during your weekly manicure...choosing a single polish color.  So, to help you in making this momentous decision, we've gathered together some tips to help insure you will like the color for the whole week! 
Beauty Care Choices has over 600 shades of polish from Zoya, Morgan Taylor, Essie, OPI & SpaRitual

Light Skin Tones.
The trick with pale skin tones are finding polish shades that compliment, rather than compete with or wash out your fair complexion.
  • Nude: Nude polishes constantly top the most popular lacquer lists, but picking out the right nude for you is definitely a trial-and-error process. Try a sheer pinkish nude rather than a beige that could show up yellow on you.
  • Red: Go for a classic color, like the red on the bottom of Christian Louboutin’s iconic shoes. It’s a color that will flatter everyone, even those with light skin tones. When shopping, though, make sure to hold your red polish up to the light. If you can see through it, you know it’s going to be sheer.  Going for a clean and cool blue-toned red will make the most of pale complexions.
  • Pink: When it comes to pinks, those with light skin tones have a ton of options. Fair skin can totally rock both sheer pinks or super bright fuchsias  with cool undertones.
  • Purple: Pastel lavenders look amazing, but to be wary of how much white the color has in it. Generally, you want to make sure it won’t look more white than lilac when it’s sitting against your skin.
  • Blue: You may be tempted to go for that cobalt, but if you have a light skin tone, navy is a fun option. In fact, it’s another that works especially well if you have a warm undertone. Navy goes so great on anyone’s skin tone, you can’t get it wrong.
Medium-Olive Skin Tones.
Medium skin tones vary—from a bronzy glow to olive—and that changes the colors you wear best depending on your undertone. However, these nail polish picks are universally flattering and gorgeous for your medium-toned complexions.
  • Nude: While those with very fair skin may lean towards something with a pinkish hint, medium skin can handle something that is a bit more beige - even a full-coverage yellow-based color.
  • Red: Orange-reds may reign your lipstick collection, but that shade can work well with your mani, too.  If you have a skin tone similar to Kim Kardashian, choose a red that has a pop of orange to it or something with gold undertones. A red with gold undertones will bring out your complexion’s natural glow.
  • Pink: Those with medium skin tones may find peachy-pinks especially flattering. Look for polishes that are sheer yet pigmented for a juicy, summertime-appropriate look.
  • Blue: While medium skin tones can do pastel blues, an intense sky blue is an even more flattering choice. Make sure that any shade you choose has enough pigment in it to really stand out next to your skin, especially if you have warm undertones.
  • Purple: Purple isn’t just taking over your eyeshadow palette; it turns out that purple polish is super versatile. Stay away from pastels with a white base and go towards something with more pigment, like a deep grape shade. 
Dark Skin Tones.
Complement your deep skin tone with nail polishes that offer a punch of high impact color. While every shade of lacquer looks amazing on dark skin, these are our picks for the very best shades.
  • Pink: Stay away from light, baby pinks. Make sure you’re really wearing pink - neons and bright fuchsias.
  • Purple: Deep skin tones can wear both pastel and dark purples equally well. So how should you narrow it down? Try a universal shade that holds a darker berry-tint to it.
  • Blue: Got the blues? It’s time to embrace the brightest, most intense cobalt shades, which will really stand out next to your skin. If you want to do a baby or heather blue, you need to make sure there isn’t too much of a white undertone to the formula.
  • Nude: When it comes to picking out the best nude for you, cream and beige nail polishes with sheer, jellylike formulas win again.
  • Red: While almost every red looks amazing with dark skin tones, Lippmann says that deep reds work well with darker skin tones and give “a slight variation.” Think full, rich shades that you might find in gemstones or a glass of amazing red wine.

Sunday, November 17, 2019

WHAT'S NEW this week.

Integrity Tools Multi-Use Styler

Beat the heat with this multi-use styler. A multi-use styler designed with thermal technology to help reduce color fade caused by heat. Gives you the ability to straighten, curl or wave in just one unique thermal tool. Features a color preserve indicator, prompting you to set the multi-use styler at a lower temperature to further protect hair color and reduce heat damage. Lightweight, designed with titanium-infused ceramic and has an 11 ft. cord.

Take care of yourself with this herbal tincture. A herbal tincture enriched with calming botanical extracts that help to elevate both your mood and health. Has 850MG of CBD and contains no THC.

Neck Firming Serum

Firm the skin on your neck with this serum. A unique serum that is designed to smooth the surface of the neck by visibly reducing the appearance of wrinkle depth. Packed with peptides, antioxidants, vitamins and potent botanical elements to deliver nutrients while tightening the skin for a firmer and more youthful appearance.


  • Supports your skin's moisture barrier by retaining skin lipids (the natural fatty oil in skin that conserves water)
  • Hyaluronic acid naturally moisturizes your skin, smoothing out the appearance of wrinkles in the process
  • Contains vitamins B1, B2, B6 and C, niacinamide, choline and 18 amino acids
  • Visibly erases the signs of fatigue and helps restore the look of your skin's splendor
  • Immediately moisturizes skin
  • Improves and extends the release of skin moisturization
  • Provides antioxidant benefits
  • Combats the appearance of chronological skin aging
  • Antioxidant and free radical scavenger
  • Increases the look of skin elasticity
  • Serum has a slightly sticky consistency
  • Dries clear with a light scent

Saturday, November 16, 2019

Ho! Ho! Ho!

Still haven't decided on what to give everyone on your list.  While you're making up your mind, this is the time to gather those stocking stuffers, secret Santa, and hostess gifts.  You can find so many items - from nail polishes to soaps to lotions at Beauty Care Choices to help Santa.  Find the perfect item to delight your hostess or secret friend.

Friday, November 15, 2019


100% U.S. GROWN & PROCESSED HEMP is used to create skin care & hair care products.  They even make products for your pet.

Pure Source says:
We source our hemp from Industrial hemp farms that produce some of the richest, medicinal CBD hemp in the USA. Our cannabinoids are extracted using CO2 extraction to yield the highest grade, pesticide-free, Non-GMO hemp in the world. These Industrial Hemp Farms are fully compliant with the State Department of Agriculture regulations & are large US distributors of Medicinal Hemp, rich in CBD, CBG, CBC & CBN.

All Full Spectrum Products Contain 0.3% THC or Less.

Pure Source formulates with organically grown hemp oil as the base to increase the nutritional value of our CBD oils. Our CBD Hemp Oils are made by using the extracts from the WHOLE plant. This means the CBD oils contain ALL the synergistic Cannabinoids, Terpenoids, Essential Oils and other beneficial compounds of the original plant. This is then Suspended in Hemp Oil, a Medium Chain Triglyceride, (MCT) making the CBD highly bioavailable and easy for your body to absorb, which in turn, gives those who take it, fantastic results. 

CBD Collagen & Retinol Face Cream

Experience firmer, brighter skin like never before with this face cream. Formulated with pure CBD oil and retinol to boost skin cell turnover and to diminish the appearance of fine lines, wrinkles and uneven skin tone. Infused with powerful peptides and pure CBD hemp oil to create the perfect recipe for fighting the signs of aging. Skin is left smoother and revitalized.

Brightens the skin
Helps to reduce visible pores
Helps repair appearance of UV damaged skin
Helps to reverse visible signs of aging 

 Hemp Intensive Relief Rub + 10% Emu Oil

Penetrate the toughest aches and sores with this relief rub. Made with 10% emu oil and a hemp intensive formula to create the perfect topical relief solution. Light-weight and absorbs great into the skin to bring a relieving sensation. 100% THC free. 

Healthy hair begins with a clean and healthy scalp! This shampoo is formulated with Broad Spectrum CBD and active AnaGain to encourage healthy, natural hair growth. Has 50mg of CBD and restores buoyancy and hydration to existing hair and the scalp. You will see a visual difference within weeks of regular use and hair will look stronger, thicker and more hydrated than ever before! Great for men and women experiencing hair loss and thinning hair. 

Thursday, November 14, 2019

Fall Nails - the perfect time for copper.

What can you do with a bottle of copper? Take a look. Easy fall nail designs that are so effective, and deceptively simple.

Paint nails white as the base.  Add your copper and dry brush some brown lines.

Paint nails with a clear polish, then the tips with your copper. Finish with a thin black line.

Wednesday, November 13, 2019


In the 7th century, Japanese monks visiting China to study Zen Buddhism returned home with their new discovery of green tea’s wonderful healing properties. In the following centuries, drinking green tea Matcha (Matcha is a high-grade green tea ground into powdered form. The green tea powder is whisked into hot water, instead of steeped, to form a frothy drink.) became a staple for Japanese monks, imbuing them with energy and mental focus that enhanced their meditation.

Today green tea extract and it's ground powder form, Matcha, are used in many beauty products, including masks, creams & lotions. Research has established that topical application of green tea leaves or extracts have many benefits for skin, including anti-aging properties. The polyphenols in green tea possess potent antioxidant and skin-soothing properties, and show significant promise for improving the appearance of sun-damaged skin. Its strong antioxidant, anti-carcinogenic and anti-inflammatory properties show promise at slowing down the process of aging, repairing or improving the appearance of sun-damaged skin. ).
  • Green tea is chock full of Vitamin B2 and Vitamin E, both essential for skin health maintenance. B2 plays an essential role in maintaining collagen levels for youthful skin structure and firmness. Vitamin E supports new skin cell growth and also acts an intense hydrator for soft and nourished skin.
  • Caffeine and tannins in green tea help shrink blood vessels around the eyes, making it a miracle for treating puffy eyes and dark circles.
  • Green tea leaf fibers are proven to stimulate hair growth, thanks to catechins and polyphenols stimulating cell turnover in hair follicles.
  • Green tea has anti-inflammatory properties, thanks to its high content of polyphenols called catechins. The catechins in green tea reduce irritation, redness, and swelling.
  • Green tea is powerful antibacterial agent for treating acne and unclogging pores. Polyphenols in green tea damage bacterial membranes and fight against infection, meaning that it’s a useful tool for treating bacterial growth that causes acne. It helps kill systemic bacterial inflammation for smoother, toned skin.

If you’re looking for green tea in your personal care products it may be listed by its Latin name, cameillia sinesis. It is a gentle antioxidant that is among the most well researched and impressive in terms of its many benefits.

    Tuesday, November 12, 2019

    Desert waves in less than 5 minutes!

    Have a flat iron and five minutes?  Then your ready to create desert waves.  So simple, once you know the trick.  Redken shows you how.

    Sunday, November 10, 2019

    WHAT'S NEW this week?

    Now in fun new prints!

    If you haven't used make-up eraser, then you are in for a treat! It removes your makeup with ease. A make-up removal cloth that uses only water to promote the health of the skin. The Makeup Eraser lasts 1000 washes and eliminates your need to buy product to remove makeup and debris. Gently removes waterproof eyeliner, mascara, and much more! Machine washable and leaves no makeup stains behind. Great for all skin types.

    Now in Tropical, Midnight Kisses, and Morning Kisses.  Love them all!  Give them as gifts!


    Add intense, glossy shine to your hair with this shine spray. A spray that lights up your style with exquisite shine. Non-greasy, non-drying, non-sticky and won't collapse or weigh down your hair. 

    Saturday, November 9, 2019

    The Shampoo Massage

    Shampoo is the first step in beauty treatment for your hair: it clears away the impurities that can give hair a dull appearance.  It's also the time to give your scalp a massage - a massage will encourage circulation & invigorate your scalp, as well as relax away tension.  Follow these 3 steps for the best shampoo massage.  You and your scalp will feel great!
    1. Spread shampoo evenly. Work through your hair methodically: the top, then the sides and the back of the head. Ruffle your hair with your palms and fingertips, then massage your scalp and the length of your hair to help spread the shampoo thoroughly throughout your hair. 
    2. Massage your scalp energetically with your fingertips in a small circular motion. Move from the sides to the top of your head. 
    3. To help massage the scalp, firmly push your fingertips through your hair without lifting them up. Move from the front to the back and from the sides towards the top of your head. Applying continuous pressure with your fingertips helps to stretch your muscles out and relax the scalp. Don't forget the back of your head which can be home to stress and muscular tension.

    Friday, November 8, 2019

    BRAND PROFILE: No Nothing

    Welcome to a more sensitive world with No Nothing! 


    Surprisingly many of us have sensitive skin or have experienced allergic reactions to cosmetic products. With the right kind of products, allergies and irritations can be controlled or avoided. To supply high quality products for this need, KC Professional has developed a sensitive range of hair products for styling as well as cleansing and conditioning hair and scalp.

    As the name of the range implies, No nothing products contain as few potentially sensitizing ingredients as possible, and to make everyone with a sensitive nose happy, all products are also 100% perfume-free. Their products are hypoallergenic, fragrance-free, unscented, paraben-free, colorant-free, gluten-free and soy-free. They are perfect for safely cleansing, conditioning and styling hair for the whole family – especially those who have sensitive skin or have developed fragrance hypersensitivity.

    The shampoos & conditioners have four formulas:  color, volume, repair and moisture.  The style and finish products include hairspray, non-aerosol free hairspray, mousse, heat protection spray & dry shampoo.

    No Nothing Moisture Mist does wonders for dry hair, providing heat protection, moisture, and helps prevent static. 

    Thursday, November 7, 2019

    Get the natural look in 3 minutes or less!

    Love the natural look?  Want to wear just a simple make-up look that takes less than 3 minutes?  Jane Iredale's Pure & Simple Kits are just what you are looking for!  These kits contain just what you need for a natural make-up look.  They come in kits for light, medium light, medium, medium dark and dark skin tones.  They are also perfect for teens who are just starting to wear make-up!

    What's in the kit:
    • Anti-oxidant rich PurePressed Base Mineral Foundation is sheer, matte, oil free and weightless.
    • A little swirl of PurePressed Blush across cheeks will highlight with a soft wash of natural looking color.
    • Enhance the color and shape of eyes with long-lasting, crease-resistant PurePressed Eye Shadow. Used wet or dry, it's totally gentle and safe for sensitive eyes.
    • Go rosy with Just Kissed Lip and Cheek Stain. Rich in natural botanicals, the formula is loaded with Olive and Avocado oils plus Rose Flower Wax & Beeswax so you can kiss dull, dry lips goodbye.
    Watch how simple & effective!    Buy Now!

    Wednesday, November 6, 2019

    BEAUTY SCIENCE: Cetyl Alcohol

    Cetyl alcohol is very different from “regular” alcohols, like ethanol. It’s a white, waxy substance  found in animals and plants, like coconut and palm oil. It can also be made in a laboratory. The chemical makeup of cetearyl alcohol is different from more commonly known alcohols. In cetearyl alcohol, the alcohol group (-OH) is attached to a very long chain of hydrocarbons (fats). This feature allows fatty alcohols to trap water and provides a soothing feel to the skin.

    In personal care products like skin lotions and creams, cetyl alcohol serves as a thickening agent and emulsifier (An emulsion is a mixture of two or more liquids that are normally immiscible (unmixable or unblendable).), to help keep product ingredients from separating. Because cetyl alcohol melts at temperatures higher than the average human body temperature, it is useful in cosmetic products like lipsticks, helping lip color adhere to the skin.

    For nearly 30 years, a Cosmetic Ingredient Review (CIR) expert scientific panel has stated that cetyl alcohol is safe for use as cosmetic ingredients. In 2005, CIR considered available new data and reaffirmed its original safety conclusion.

    Tuesday, November 5, 2019

    False Eyelashes - Trending Now!

    Everywhere you look familiar faces are now suddenly making do a double take. Big, bold lashes are making a statement. If are wanting those "look-at-me-lashes," then it's time to invest in a great pair of false eyelashes. It doesn't matter if you want to give your lash line a little boost with a natural-looking set or prefer the look of over-the-top dramatic lashes, false lashes can create the look.  No more clumping mascara or pinching lashes with the curler, and no more mascara running down your cheek.

    You have lots of choices with lashes - strips, individual lashes, even magnetic lashes.  They are so easy and quick to apply once you get the hang of it, you won't just use them for special occasions.  You may end up with a couple of styles - a wispy everyday look and a pair for a dramatic evening out. 

    No need to search further than Beauty Care Choices to make your selection.  We carry two of the very best - Ardell and I-Envy.  

    Monday, November 4, 2019

    Here come the holidays!

    We'll we reminded you the first of last month! Now we have 24 days to Thanksgiving, 47 days before Hanukkah will begin and 50 days before Christmas.  Hopefully you have your lists ready!  What lists you ask?
    • The Thanksgiving Menu
    • The Christmas or Hanukkah Dinner Menu
    • The special foods shopping lists
    • The "extras" list of traditional items you make, bake, or do for the holidays.
    • Your holiday gift list - at least a list of who you give to, along with some idea of what you want to give.
    We'll we can't help you with the first four, but Beauty Care Choices is ready to assist with your gift-giving list.  We have everything from the best styling tools to special beauty gift kits to stocking stuffers.  Take a look!

    Sunday, November 3, 2019

    WHAT'S NEW this week?

    It's all about your feet with Footlogix!  Lovely, velvety mousses for dry cracked heels, rough skin, sweaty feet & more.  Plus shoe deodorant, anti-fungal toe tincture spray, a tired leg mousse and a foot soak concentrate.  If you have feet issues, then Footlogix is what you want.  Shop now!

    Avanti Titanium Wet to Dry Flat Iron

    Deliver ultimate styling results with this wet to dry flat iron. Designed with an EasyFlex hinge that requires less force to close, reducing stress on the wrist and hand. Gives your greater control and stability during styling with more ease and comfort. Has a 23-degree plate opening versus a traditional 12-degree opening to offer faster, easier placement of hair sections during straightening. Great for all hair types.
    Buy now!

    Saturday, November 2, 2019

    Face Acids - what you should know.

    Acids - they’re the miracle tools used to fight acne, wrinkles, age spots, scarring, and uneven skin tone. But with so many acids on the market, it can seem overwhelming to remember which to use — and for what — and which products to buy. It's important to know what each does.  So we've put together a list of the most common ones, along with why to use them.

    Salicylic acid has been around for a long time. It’s well-known for its ability to exfoliate the skin and keep pores clear, which helps reduce acne. You’ll find it in serums and cleansers at concentrations between 0.5 and 2 percent, as well as in spot treatments for breakouts.

    Salicylic acid is also used in higher concentrations as a peeling agent for treating acne, acne scars, melasma, sun damage, and age spots in dermatology clinics. It’s so effective that it’s used in wart and corn removal solutions, although it’s still safe to use in pigmentation-prone dark skin. Since it’s related to aspirin (acetylsalicylic acid), it also has anti-inflammatory properties.

    Glycolic acid is the most popular alpha-hydroxy acid (AHA) used in skin care. It comes from sugar cane, and is the smallest AHA, so it’s the most effective at getting into the skin. Glycolic acid is a fantastic anti-aging agent that seems to do it all.

    It’s very effective at exfoliating skin and reducing fine lines, preventing acne, fading dark spots, increasing skin thickness, and evening out skin tone and texture. So it’s no surprise that you find it in many different skin care products. It’s commonly found at concentrations below 10 percent.

    Much like salicylic acid, glycolic acid is also used in peels for treating acne and pigmentation, sometimes in tandem with microdermabrasion or micro-needling. However, use of glycolic acid increases sun sensitivity even when it’s not on the skin, so you need to use sunscreen as well to prevent extra sun damage.

    Hyaluronic acid adds volume to the skin, calms the skin and maintains skin's moisture.  Hyaluronic acid, also known as hyaluronan, is a clear, gooey substance that is naturally produced by your body. The largest amounts of it are found in your skin, connective tissue and eyes. It binds to water to help retain moisture. As we age, our body products less hyaluronic acid, so applying it to your skin daily can reduce the look of wrinkles, redness and make skin appear smoother.

    Mandelic acid is another alpha-hydroxy acid, one that’s derived from bitter almonds. Like glycolic acid, it’s an exfoliating agent that’s useful for preventing acne, treating sun damage, and evening out pigmentation.

    However, due to its larger molecular structure, it doesn’t penetrate skin as deeply as glycolic acid, so it’s less irritating to the skin. For this reason, it’s commonly recommended in peels instead of glycolic acid, particularly for ethnic skin which is more prone to rebound pigmentation. (Rebound pigmentation occurs when a resistance is built up to a particular substance due to excessive use. This causes the substance to not only be ineffective, but often causes it to have the opposite of the intended effect.)

    Azelaic acid has been one of the mainstay treatments for fighting moderate acne for the last three decades, and is found in many prescription-only creams. It keeps pores clear, kills bacteria, and reduces inflammation. It’s generally found at 15 to 20 percent concentrations in creams that are designed to be applied all over the face, morning and night. Azelaic acid generally has very few side effects, but in some people with very sensitive skin it can cause stinging, peeling, and redness.

    As well as treating acne, azelaic acid is also a skin-lightening agent that’s useful for fading post-acne marks, or post-inflammatory hyperpigmentation. It’s frequently combined with retinoids as a milder alternative to hydroquinone.

    Kojic acid is produced by bacteria used in the fermentation of rice for the production of sake. It’s a popular ingredient in Asian skin care products thanks to its whitening and anti-aging properties
    It’s found in cleansers and serums at 1 to 4 percent concentrations. Unfortunately, it’s very irritating to skin — but it’s also very effective.

    Ascorbic acid is the most common water-soluble form of vitamin C, and is used in skin care for its anti-aging effects. It’s also been used as a substitute for hydroquinone in treating melasma. Ascorbic acid is very unstable in the presence of oxygen and water, so it’s commonly available in more stable forms under the name magnesium ascorbyl phosphate and tetra-isopalmitoyl ascorbic acid.  

    Using Acids:
    Many acids offer multiple benefits and since they can come in many different formulations it’s possible to use more than one. Brands will often advertise the active acids in cleansers, serums, toners, and more, but check the ingredient list to make sure the acid is the active ingredient — listed near the top, and not a forgotten side character at the very end of the list.

    Don't mix your acids, instead use one in the morning & another at night:
    • Don’t use salicylic acid with any other acid at the same time. Extreme skin irritation may occur when mixed.
    • Avoid salicylic acid with products that contain niacinamide.
    • Don’t use glycolic acid or lactic acid in combination with ascorbic acid (vitamin C). This will cause the ascorbic acid’s benefit to disappear even before it begins to work.
    • Avoid using AHAs with retinol. 

    Friday, November 1, 2019

    BRAND PROFILE: Soma Hair Technology

    For the past 17 years, Soma has combined its grassroots philosophies with modern innovations to develop and deliver a full range of authentic hair cleansing, conditioning, styling and finishing products of superior quality. Soma uses completely healthy ingredients in each of their 20 Shampoos, Conditioners, Styling, and Finishing products. Every product they sell must meet their three criteria:

    1st Criteria: Give Your Hair More of What it’s Made of.

    Your hair is Keratin Protein. The best way to repair and protect your hair is to put Keratin Protein back into it. This is called permanent conditioning. At Soma, they use an Organic-derived chain of quaternized Keratin Protein. Tests show that after five successive shampoos with a quaternized Keratin protein, up to 45% of the protein deposited on freshly permed or color-treated hair bonded to the hair’s cuticle and cortex; thus, successfully providing permanent conditioning.
    • The science: The best way to treat damaged hair is by using what your hair produces on its own. Keratin Protein holds moisture in the hair. When hair is damaged, Keratin is lacking. The only way to fix it is by replacing the Keratin with another Keratin protein. During any “chemical” treatment, such as coloring, perming, or relaxing, cysteine bonds will break and/or reform, causing hair to become brittle. To replace moisture, chemically treated hair needs permanent conditioning. Soma products covalently bind Keratin protein and amino acids to form the unreacted sulfhydryl (SH) groups and disulfide bonds to create permanent conditioning within the hair.
    2nd Criteria: pH Specificity
    Your hair has a natural pH range between 4.5 to 5.5 (the pH scale goes from 0-14 – with 0-7 being Acidic and 7-14 being Alkaline). When you maintain your hair with products in this pH range, you keep the hair cuticle closed – locking in color, maintaining moisture, and reducing frizz. This specific pH range is what started the whole professional hair care industry. The pH range must be specified to be at least 5.5 or less to keep your hair cuticle closed!
    • The Science: During chemical treatment, the hair structure physically changes; the natural pH is raised above 5.5 to break bonds and/or give “lift” (open the cuticle). To color hair, the cuticle must be lifted with the pH higher than 5.5. To maintain hair color, pH must return to normal (4.4-5.5). External factors such as air and water (which may have a neutral pH of approximately 7), impede the ability of colored hair to maintain its sheen and normal pH, over time. To counterbalance these effects, colored hair should be cared for with low pH products.
    3rd Criteria: No Alcohol Allowed
    Hairsprays can contain anywhere between 70-90% alcohol (denatured SD). What does alcohol do? It’s a drying agent. That means it attacks moisture in your hair. Alcohol will attack the hair structure itself and destroy it, causing hair to become dry and brittle by extracting the Keratin protein you have been trying to replace. Hairsprays can actually remove ink from clothing! If it can remove ink, imagine what it does to your hair color!

    Soma story:
    Two friends living just outside Toronto, Canada, decided they would change the hair industry forever in 1995. One was a chemist; the other a specialist in business management. Their shared passion and beliefs led to the development of Soma haircare products in a makeshift lab. The samples they gave to trusted family and friends came back with enthusiastic praise. With positive feedback and ample confidence in their creation, Soma launched that year with only five products: Three shampoos and two conditioners with names like Wind, Rain, and Cascade.

    Wednesday, October 30, 2019


    Argan oil is produced from a the nut of the Argan tree (Agrania Spinose), which only grows in Southwestern Morocco. This non-fragrant oil is used in both food (think of the oil used for dipping bread) and cosmetics. It’s packed with nutrients. It contains a very high % of lipids and fatty acids (linoleic, oleic acid and palmitic acid), vitamins A and E (tocopherol) and other minor components (polyphenols, tocopherols, sterols, squalene, and triterpene alcohols). Overall, it's a real powerhouse ingredient for maintaining strong, supple and elastic skin.

    Argan oil's natural emollient nature assists with hydration, its also been shown to repair the skin's barrier function and also balance and regulate the production of sebum. As with all plant oils, a diluted solution works best

    Local Berber women work in fair-trade cooperatives where they hand-crack the nuts in between two stones, a technique they’ve used for centuries. Instead of being put through a machine, the raw kernels are hand-extracted from the hard shell, hand-ground in a stone grinder, hand-kneaded for hours and first cold-pressed into the oil. It takes one woman three days to make just one liter of oil. This is why argan oil is so valuable.

    In 1998, the Argan forest in Morocco was designated a UNESCO protected biosphere so argan oil is sustainable.

    Tuesday, October 29, 2019

    Protect the Pucker!

    Winter can be a brutal time of the year for your lips. No matter how we bundle up to stay warm, our lips are usually exposed. Lips dry out ten times faster than the rest of the skin on our face so it’s really important to use extra protection.

    There are millions of nerve endings around the lips. This is the reason they are so sensitive. There are is no protective tissue, which makes the lips extremely sensitive to external effects. Sweat glands are responsible for keeping the body moisturized. Since we don't have any sweat glands around our lips, they dry out fast. The tissue around the lips is actually opaque. Other areas of skin are composed of 16 different layers, however, the lips have only 3 to 6 layers. For this reason, the lips seem like they have a pinkish color. Collagen production around the body decreases with age. Collagen is a vital protein for the body and it helps the cells to regenerate. Another duty of collagen is it gives lips their shape. As we age, lips begin to lose their plumpness.

    So, how can you protect your pucker?
    • Don’t lick your lips. When your lips are dry, it’s natural to want to lick them to make them moist. But licking your lips actually has the opposite effect. Once you put saliva on the lips, it dries out and makes lips even more dry, plus the enzymes that are in saliva that are meant to digest food are irritating to the lips.
    • Use a lip balm that is ointment-based. This will lock in the moisture and help to heal cracks and splits in the skin. Look for a healing ointment that contains petrolatum, essential oils or glycerin. Another important ingredient is sunscreen — there still is sun in the winter.  Avoid lip balms containing camphor, eucalyptus and menthol. These substances actually dry out your lips and make the problem worse. In response, you apply more of this kind of lip balm, and the cycle continues. 
    • Avoid brushing or rubbing your lips when they are flaky or peeling. It’s better not to scrub your lips or pick the peeling skin off with your teeth or your fingers. That just creates cracks and sores on your lips and can make things worse. Instead, apply a very heavy ointment-based balm that will be soothing and help to heal your lips.
    • Treat cracks right away. If you let them go, they can become worse and possibly get infected or lead to a cold sore.  When saliva gets trapped in the corners of your mouth, it dries out skin, leading to cracks. 
    • At night, apply lip balm before you go to bed. Many people sleep with their mouths open. Eight hours of breathing in and out through your mouth can dry your lips.  Also consider using a humidifier at night if the air in your house is dry because of being heated. 

    Monday, October 28, 2019

    Why Beauty Care Choices

    Beauty is a $532 billion dollar industry. American women spend nearly a quarter of a million dollars on their appearance in their lifetime. In a recent survey, American women spend an average of $3,756 a year (or $313 a month), which adds up to $225,360 throughout their entire lifetime (ages 18-78)!

    When you are spending that kind of money, you want to be sure you are getting the best and safest products.  Beauty Care Choices only purchases from the actual manufacturer or it's licensed wholesaler. 
    • We carry over 180 brands & 20,000 products.  Our variety means it's much easier to find a new product or brand when your needs change.
    • When we bring on a new brand, we investigate first to make sure it is manufactured to the highest industry standards.
    • Our products are fresh, never expired.  We never have "third party" sellers.
    • We keep ourselves and you informed through our blog (which is also available on our web site)
    • We care about your health with our informative product icons.
    • We offer special gifts on select purchases and a free sample with your purchase.
    • Returns are easy.
    • We've been in business since 2004, are A+ rated by the Better Business Bureau and Bizrate certified and Bizrate award winner.  
    • Best of all - we don't abandon you either before or after the sale.  We have Licensed Cosmetologists as our customer service staff.  They are available to help you select a product and to help you in using it or answer any questions.

    Sunday, October 27, 2019

    WHAT'S NEW this week?

    Honey & Marula Oil Nourishing Shampoo & Conditioner

    Give your hair nature's supreme indulgence with this nourishing shampoo. Made with sumptuous botanical blends to delight your senses with up to 97% naturally-derived formulas. Leaves your hair bursting with the botanicals you want and without the ingredients you don't. Best suited for those with dry hair. Cruelty-free and is free of SLS/SLES sulfates, silicones, parabens and dyes.

    Eliminate brassy, yellow tones from blonde and silver hair with this mask. Formulated with a dark violet base, shea butter and abyssinian oil to give your hair instant shine and softness while diminishing brassy, yellow tones. Reduces and prevents breakage and provides both UV and free radical protection. Great for helping extend the life of hair color.

    Saturday, October 26, 2019

    Skin that glows from the inside.

    You may be able to use make-up to achieve a glow, but actually having healthy, glowing skin requires eating right.  Smoothies are a great way to get lots of good-for-your-skin vitamins, nutrients and other healthy skin essentials.

    Glowing Skin Smoothie:
    (Courtesy Sally's Baking Addiction)
    • 1/2 cup plain coconut water
      • So hydrating, helps keep skin supple.
    • 2 frozen banana
      • Full of vitamin A, B & E for anti-aging
    • 1 cup chopped pineapple
      • High vitamin C content which is essential for collagen production
    • 1 cup chopped mango
      • Full of carotenoids that give skin the glow.
    • 1 cup spinach or kale
      • Nutrient rich and removes toxins
    • 1/2 avocado
      • So extra hydrating.
    • 1 T. ground flax
      • Provides oil to keep skin lubricated.
    Time & Money Saving Tip:
    Buying pre-made smoothies can get expensive.  You can make your own and save.  All of the ingredients in this recipe can be frozen.  Peel, cut and chop, all of the ingredients (except the coconut water), then put enough for each smoothie in an air-tight baggie.  Put them in the freezer.  Now you can grab a single serving whenever your ready.  Just put in the blender and add the coconut water.  

    Friday, October 25, 2019

    BRAND PROFILE: Actiiv Hair Science

    Actiiv's Recover is a 2-step, shampoo-based system for men and women experiencing hair
    loss or wanting to target and combat hair loss before it is visible. Using natural, plant-based compounds, our Recover products are able to target hair loss and thinning at the source. Recover line is a simple shampoo and conditioning process that only needs to be used every other day for 5 minutes in the shower! It cleanses and targets production of DHT (causes 95% of hair loss in men and women)

    Unlike competitors using harsh alcohols to reach the follicle, Actiiv uses a patented, green tea delivery system. During the 5 minute shampoo treatment, the delivery system temporarily widens the follicle channel to deliver our natural ingredients at the deepest level where they cleanse and defend against DHT, the leading cause of hair loss.

    Actiiv Renew is a two-step shampoo-basedsystem designed to target damaged and lifeless hair & increase hair growth. Natural, plant-based ingredients help deliver optimal results while providing you with a safe, luxurious hair care experience.

    Actiiv isn't just for hair loss. Use Actiiv Renew to increase growth by up to 40% and repair damaged and over-processed hair.