Friday, October 26, 2018

BRAND PROFILE: Jane Iredale - the Skin Care Make-up


Jane Iredale Mineral Cosmetics are carried by salons, spas and medical clinics throughout the world. Based on micronized minerals; made without fillers (talc or mineral oil), chemical dyes or preservatives. Quality formulas with skincare benefits enhance your natural radiance while highly pigmented pure mineral powders offer superior, long-lasting coverage and multitasking makeup maximizes and simplifies your beauty routine.

Jane Iredale products are free of parabens, talc, phthalates, synthetic fragrance, fillers and GMO ingredients and xxtensively tested for safety, stability, efficacy and performance. 

Jane Iredale's  SPF products are recommended by The Skin Cancer Foundation as effective broad spectrum sunscreen, including:
  • PurePressed® Base Mineral Foundation
  • Amazing Base® Loose Mineral Powder 
  • Glow Time® Full Coverage Mineral BB Cream 
  • Powder-Me SPF® Dry Sunscreen 
  • Dream Tint® Tinted Moisturizer 
  • LipDrink® Lip Balm 
  • HandDrink® Hand Cream
JANE'S STORY



I’m a Londoner who came to New York looking for adventure and found it! It began with a career in the entertainment industry working with actresses and models in television and film. As a casting director and producer, I got to know all aspects of an industry obsessed with appearances. A large part of the appearance tool kit, was, of course, makeup. However, it didn’t take me long to realize that makeup was still a second-class citizen. It didn’t matter what was in it, as long as it covered and stayed on long enough to get the shot. Worse was that makeup was contributing to problem skin and problem skin threatened careers and undermined self-confidence. 24 years ago, at three o’clock in the morning I had an idea: “How about a makeup that’s good for the skin?”

So in 1994, the jane iredale brand began with one product, Amazing Base (still a star in the line). It was immediately embraced by dermatologists and plastic surgeons because of its ability to cover, soothe and protect. Patients loved it because it didn’t feel like makeup; it just resulted in beautiful, flawless skin. As an added bonus, the quality of their complexions got better and better. The brand now reaches women of all ages and nationalities. Embedded in the DNA is the belief that makeup is at its best when it doesn’t try to make a woman conform to the latest fashion trends, but embraces her natural beauty and allows her personality to shine.

Shop Jane Iredale cosmetics, skin care and skin care supplements!  You'll love them and they'll ship for free when you use the code: shipfree15

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