Friday, September 14, 2018

BRAND PROFILE: Pravana



Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional hair care brand "created by stylists, for stylists".

The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to The Source of All Things.
The brand's core mission is to provide unparalleled, high performance beauty solutions to salon professionals and their clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best, and most natural ingredients available to the beauty industry.

They take a responsible and altruistic eco-conscious approach, which includes biodegradable packaging, natural, non-harmful ingredients and a built in charitable contribution for every purchase made - donating a portion of each sale to the City of Hope.

All of their  hair care  products are always free of parabens, sulfates, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products but known to be harmful to users or the environment. This hybrid approach, which marries time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural while also protecting the planet and its people.

Pravana's product lines include:
  • Nevo - Pravana's Care system is 100% Vegan & Gluten Free. They use exclusive Drops of the Amazon elixir, and have 100% Biodegradable Packaging.
  • Chroma Silk Vivids - An innovative 3-part regimen to gently cleanse, hydrate and effectively seal hair, ensuring long lasting color protection to keep color as vibrant as ever.
  • The Perfect Blonde - Say goodbye to brass forever with this  Purple Toning regimen from the brand the knows color! Pravana is utilizing a special dye formula to beautifully transform and refine the tone of blondes everywhere.
  • The Perfect Brunette - Renew depth & richness with this toning regimen from the brand the knows color! Pravana is utilizing a special dye formula to beautifully transform and refine the tone of brunettes everywhere. Kick orange and red tones out of your hair for good.

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