Keep pastel hair beautiful!

Pastel hair has been on the rise for the past several years, and it's showing no signs of stopping. From pretty purples to bold blues to dramatic pinks, going with a milky bright shade in an unnatural hue is still totally on trend. There have even been a ton of sub-trends incorporating pastels, including underlights, opal hair, and colombre.

BRAND PROFILE: AG Hair

AG Hair is a luxurious hair care line that restores hair to optimal condition with all shampoo and conditioners being PH balanced to restore hair's health. With a full line of styling products for sleek or textured looks, you'll have no problem reaching your hair goals with AG Hair. 

Think Pink...and more!

It's time to Think Pink!  This annual Breast Cancer Awareness event has improved the cure rate for women.  But when it comes to our health, thinking PINK may be a great time to reassess our overall health.  Never mind the New Year's resolutions...do it now!  Your health is your most important

Air dry your style!

Air drying your hair as often as possible is a great way to keep your tresses healthy.  But what do you do and how?  Below, are great tips for air drying into gorgeous!

BEAUTY SCIENCE: Retinol

This is a very popular skin care ingredient; but what is it and how does it work? Retinol is a yellow compound found in green and yellow vegetables, egg yolk, and fish-liver oil. It is essential for growth and vision in dim light. It is a form of Vitamin A which promotes skin renewal and enhances collagen production. Retinoid receptors are proteins naturally found in skin. They act like shuttles that carry and release retinoids (Vitamin A derivatives) into skin cells, triggering collagen production. Retinol – the strongest form of retinoid available without a prescription – is converted by skin enzymes into the even stronger form of Retinoic Acid, which sometimes causes irritation at first.

5 HUGE Makeup No-Nos!

1) Pumping your mascara wand!

When you reload your mascara wand, do not pump! That action forces air into you mascara drying it out much faster. All that air can reduce the self life of your mascara by more than half which wastes time and money. Plus, it introduces more bacteria into the mascara which can begin to grow. Instead of pumping your wand, scrape the edges for maximum benefits.

The History of Lipstick

Almost all of us have one. Most of us have 12, or at least here at Beauty Care Choices, we do. It goes from place to place with us, ready to help out any time of the day. It's our BFF, "best face fix". It's about three and a half inches long and comes in every color of the rainbow. Do you know what we are thinking of? It's LIPSTICK!! Do you know the history though? Where did this little bestie come from? Well, we have the answers!

Best Haircut for your face shape

Ever look at a picture of a celebrity’s hair and think "that's my next hair style."  So off you trot to the salon, pix in hand. Before you let your stylist get a little too scissor-happy, you might want to consider these tips. The perfect haircut goes far beyond a few snips here and there. Rather, what makes a hairstyle look so perfect is how it complements your face shape.  That’s right: Before deciding on your next haircut, whether you’re chopping your locks into a short hairstyle, medium hairstyle, or long hairstyle, it’s important to consider if it will suit your face first. To help you better understand, consult our guide below. Check it out for your most flattering haircut yet!

BRAND PROFILE: Malibu C

The core of Malibu C's Wellness Beauty Collection is a selection of customized Wellness Hair Care Remedies which are 100% vegan, cruelty-free and formulated without gluten, parabens, sulfates, preservative and fragrances, and made in Malibu C’s Wellness Labs in the United States. These patented Wellness Remedies feature Malibu C's freshly-activated crystallized vitamin complex of nature-inspired ascorbic (vitamin c) in the purest, most potent form that is freshly-activated by the user for optimum results and benefits.

Help for Thinning Hair or Hair Loss

Long, short, bouncy, or sleek, for most women hair is way more than a bundle of fibers. It's an expression of your style and personality. But if you start to lose your hair, it can really freak you out.

Hair Loss Isn’t Just a Guy Thing
Whether it’s short- or long-term, women lose hair the same way men do. It might thin all over, or your center part could get wider and wider. You might even get a bald spot at the crown of your head. One thing women rarely have: a receding front hairline.

How to Cover Acne & other facial blemishes

Have acne, acne scars, other facial imperfections you want to hide.  Jane Iredale Cosmetics shows you how.

BEAUTY SCIENCE: Cocamidopropyl Betaine (CAPB)

Cocamidopropyl betaine (CAPB) is an organic compound derived from coconut oil that you can find in a many of your “natural” or “organic” skin care and hair care products. CAPB is created by mixing raw coconut oil and dimethylaminopropylamine, creating what is known as an amphoteric surfactant. When used in shampoos and soaps, it creates a thick lather. When used in a conditioner, it becomes an anti-static agent. Cocamidopropyl betaine may be plant-derived or synthetic, with either form

A gorgeous look you can create!

If you have long hair and you can braid, you can create this look!

10 ways to use hair oil!

One of our favorite hair care products would have to be hair oil. We're not talking about that goopy stuff from long ago.  Today's hair oils are lightweight and nearly invisible. There are so many ways you can use it as part of your hair care and styling routine. Whether you apply it before hopping into the shower to shampoo or to help tame frizzy hair, one thing’s for certain: hair oil is very versatile. 

Hair Styling Products for Men (and how to use them).

NOTE:  Men's styling products are on sale. Save up to 35%!  Shop now! 

Men's hairstyles continually evolve with new trends, and with each trend comes a slew of new hair products. Just like the shoes and clothes you wear, the way you style your hair says a lot about your sense of fashion and personality.

Before you decide on your styling product, read on to find out what  hair products can do for you. The products each form distinct textures and styles for various hair types, which might be overwhelming if you don't know exactly what you need.

Wax
This versatile product can help you achieve great hairstyles, from relaxed bed-head to more controlled looks. Good for short to mid-length hair, wax can deliver long-holding style without adding grease or looking shiny. As your day progresses, hair wax will allow you to reshape and restyle accordingly without getting your hands sticky. As long as it is evenly distributed, wax can lend you an effortlessly roguish look.
How To Use: Shake the bottle. Dispense a small amount in one hand and apply to your hair with both hands. Style your hair to your liking and blow dry for maximum hold

Prevent Hair Breakage

If your hair breaks easily or you notice hair in the brush, there are a few steps you can take to help right now in order to have your mane look as beautiful as possible—day in and day out. It’s all about making a few key changes to your hair care routine, as well as stocking up on the best hair products for hair breakage, like leave-in conditioners and hair masks. Keep reading for five tips that can help prevent hair breakage.

BRAND PROFILE: Pravana

Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional hair care brand "created by stylists, for stylists".

The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to The Source of All Things.

Keeping your nails healthy!

Like a great new haircut or a terrific skin care regimen, healthy, well-manicured nails are an integral part of a neat, pulled-together appearance - one that can work as an asset in both the social and the business world. Caring for nails takes a bit of work, but it is worth it! Below are some tips for keeping your nails healthy and strong.

BEAUTY SCIENCE: DMDM Hydantoin and Imidazolindinyl Urea

DMDM Hydantoin and Imidazolindinyl Urea are formaldehyde releasers, which means they break down to form the toxic chemical formaldehyde. These ingredients act as preservatives to help hold product formulas together and prolong their shelf life, as well as prevent bacteria and fungal growth. They can be found in hair care, skin care and cosmetics.

Seeing irritated skin?  Check your skin care & cosmetic ingredient labels!

Because most people realize formaldehyde is bad for them.  Formaldehyde has been around and used as a cheap preservative since 1889.  As multitude of studies found serious health risk associated with

Toner - What is it? Why do I need it?

We have all used it but do many of us know what toner does exactly?

Applying Make-up for a Special Photo

We know it's a little early to think of the holidays, but for those of you who gather the family for a Christmas card photo, we've got a few tips to help you look at the photo of yourself and actually like it!  These tips are great for anyone, no matter the occasion, when you are having a special photo taken.

Tip #1 - Apply a Primer.  Primer should be the first product you apply when doing make-up for a photograph.  A primer will smooth and even the appearance of your skin while also ensuring your makeup stays looking fresh.

5 Best Haircuts for Thin Hair

If you have thin hair, chances are you’ve tried about just every volumizing shampoo and conditioner, body-building hair mousse, and strong-hold hair spray you could find in an effort to make your hairstyle maintain its shape. But, did you ever take a minute to consider that the fate of your seemingly limp hair could actually lie with the way your hair is cut? If you want to breathe new life into your thin hair (and of course you do), then read on to educate yourself on the best haircuts for thin hair.

Haircut #1: Choppy Pixie
A short crop can be especially eye-catching for thin hair. To get the look, ask your stylist to cut your tresses into choppy layers to create the illusion of a fuller mane. To style your new haircut, make sure you have a hair pomade.  With just a dollop massaged into your hair, you’ll be able to add voluminous definition to your new cropped haircut without weighing it down.

Tips to keep that oily skin looking great!

During the summer, when you’re constantly working up a sweat (even without working out), taking care of oily skin becomes a clear priority. But once the season passes, there’s no excuse to let your skin care regimen fall to the wayside. Taking care of oily skin is important no matter the season, and fall is no exception. Follow these six oily skin tips tailored to the cooler weather of autumn.

Know your hair color terms!

Thinking of coloring your hair?  Before you consult your stylist, learn the terms below, so you'll understand their terms as you decide on your new look!

1. Basecolor:  Color applied at the root area or all-over before a dimensional/creative color technique is done.
2. Contrast:  Contrast is a value applied to highlights.  High-contrast highlights are much lighter than the surround hair and provide a dramatic look.  Lower contrast highlights result in a more natural look.

Ready, Set, Go! with these easy styles!

It's always fun to get ideas from top hairstylists. Redken's "4 easy on-the-go" video, Redken Artist Lauren Hagen shares tips and techniques for creating 4 great hairstyles that take less than 5 minutes to complete. Learn how to create amazing styles that will keep you looking chic and polished when you're busy on-the-go.


These hairstyles are perfect for women with short or medium length hair. In this demo, you'll learn how to create a soft waves, low buns, a side twist and a top knot-- the ultimate set of cute hairstyles for your busy lifestyle.

BEAUTY SCIENCE: Fragrance

The word "fragrance" on the product label represents an undisclosed mixture of various scent chemicals and ingredients used as fragrance dispersants such as diethyl phthalate. Beauty companies have to use the International Nomenclature of Cosmetic Ingredients (INCI) when listing what’s in a product. This standardized book of ingredient names means that lavandula angustifolia (lavender extract) is always lavandula angustifolia, regardless of whether a company thinks theirs is better, exotic, or magical. However, the Food & Drug Administration (FDA) exempts "fragrance" from having to be more specific, even though it might contain synthetic, preservative, or allergy-provoking substances that you might want to know about. It's a "catch-all" word, allowed by the FDA, for manufacturers to protect their "secret formulas."

Tips on how to achieve a natural look with your liquid foundation

We all love liquid foundation but sometimes we can tend to overload on it, hence giving us the "cake" effect look.

Well not anymore! Read on to discover some quick and easy tips to avoid a foundation fiasco!

Dry Brush Nail Art made easy!

Once you've applied your favorite color nail polish, do you wish you could jazz it up...add a little pizazz, but you know you're no skilled artist and you don't have any real tools?  Well... here's a dry brush technique from Essie that requires no skills or special tools.  As you watch...don't just look at the colors they use (although they are pretty), let your imagination run to your own unique style or simply to the colors you have on hand.  TIP:  Be sure you let the base color dry thoroughly before adding the color.  Also, the dryer the top colors brushes the better, remove most of the color from the brush so you don't get splotches or drips!


It's so easy to find your right colors at Beauty Care Choices.  Just pick a color from our color chart (i.e. blue, red, purple, etc) to see all that shades in that color group.  With over 600 color shades, you will find exactly what you need.

Secret changes to your Make-up Routine to make you look younger!

Make-up was easy in our teens and 20's, but as laugh lines start to appear, using the same make-up routine may make you look older.  Just as your skin care routine must change as you age, so should your make-up.  Time dries and thins our facial skin, so the products you used five years ago could look matronly now. 

Start your new make-up routine with a high-quality skin primer.  It fills in small wrinkles, making them less visible.  If you haven't ever used one, you will notice the difference right away.  Try Veil Foundation Primer by Bodyography.

Caring for a child's hair - Simple Do's and Don'ts

Ever wondered what the difference is between regular and baby shampoo?  Adult shampoos contain chemicals called anionic (like ammonium laurel sulfate) that create the lather most people want when they shampoo.  This can be very drying, but since most adults use conditioner and other styling products and have oilier skin than kids, it's not an issue. Be shampoo savvy when it comes to caring for infant and toddler hair washing.