Sunday, August 19, 2018

BRAND PROFILE: KMS




KMS - In 1976, a 40-year journey began with a now long-standing philosophy that fused together two unlikely worlds: Nature and Technology. Revolutionizing the first hair care products with innovative formulations derived from nature, creating a Shampoo with Natural Essential Fatty Acids that included oil-based moisture to target chemically dry, thick and coarse hair types. In 1984, KMS launched the first thermal protection product to market called Control, now known as the popular heat styling product ThermaShape to fend off the damage of heat styling. From 1985 through 2017, KMS has brought powerful innovation to the beauty world with products that deliver unparalleled performance and unwavering loyalty from clients and stylists alike. Products such as Leave-In Conditioners and Reconstructors, Sea Salt Sprays to care for texture then Hybrid and Heat-activated stylers that changed the way people felt about their hair and daily beauty routines. KMS continues to leave their mark on the world, sending a statement to the masses of the world that your personal style is important and limitless, clarifying that KMS is dedicated to the evolution and maintenance of that style indefinitely.

KMS Science
KMS defines their science with a TRIfinity Technology inspired by all cultures that are organized into Start, Style, and Finish categories to provide you with a foolproof guide to managing your hair care needs and bringing your looks to life. The Start products feature an AHA Structure Complex to prime your hair into optimum health for your styling. The Style products are infused with Shaping Blends to make your style easy to achieve. The Finish products feature Flexible Sealing Compounds that allows for a 3-day hold with humidity protection, for long-lasting effects. Check out these incredible ingredients featured in KMS products:

Mentha Aquatica Extract - Water Mint
Water Mint is a member of the Lamiaceae Mint Plant family, most commonly found on the banks of rivers, streams, and marshes. Growing in very damp or submerged fresh water, usually in abundance particularly in a shady woodland area of the UK. Though it contains less menthol than Peppermint it carries all the same benefits for easing nausea, respiratory problems, inflammation, and soothing skin irritation. Due to Water Mint's high antioxidant, mineral, and vitamin infusion, this ingredient promotes a healthy scalp by treating dryness and dandruff.

Vanilla Planifolia Fruit Extract - Vanilla
Vanilla extract is most commonly known for its aromatic fragrance and delightful taste in our favorite treats, though this ingredient's power goes far beyond what we could imagine. Vanilla extract contains high levels of antioxidants and anti-inflammatory properties that have the ability to reduce free radical damage to the hair and skin. When combined with other nourishing ingredients, it makes hair silky soft, smooth and shiny while aiding in overall healthy hair growth. Vanilla is an excellent source of B-Vitamins like Niacin, Thiamin, and Vitamin B6 plus Pantothenic Acid that all have a significant role in maintaining toned and clear skin and going as far as protecting hair and skin from damage caused by environmental pollutants and toxins.

Product Lines
Add Volume
Designed to give those with fine, flat hair a way to add fullness and bring life to limp locks. Check out these BCC favorites:
  • Add Volume Liquid Dust - Creates big volume right where you need it - at the roots, without the mess. Can be reshaped and styled throughout the day for total style control. Featuring re-bonding Polymers for a velcro effect, easy spreadability, and no residue.
  • Add Volume Leave-In Conditioner - Delivers 40% more volume while deep conditioning and detangling without weighing hair down. Featuring an AHA Structure Complex with Lactic and Malic Acids to support the internal reconstruction of the hair and Polyquaternium-11 that evens out the hair surface. 
Color Vitality
Lighten and brighten your blondes or restore and maintain color vibrancy for bold hues. Check out these BCC favorites:
  • Color Vitality Blonde Conditioner - Banish yellow tones from your beautiful blonde color or highlights while repairing damage and moisturizing. Ideal for grey or white hair to brighten and stop discoloration. 
  • Color Vitality Shampoo/Conditioner Set - Seals in color while preserving the vibrancy, works great for even the brightest reds or softest pastels. Designed to maintain color up to 
Curl Up
Bring bounce back to your curls with the Curl Up line that moisturizes while reviving elasticity to enhance and define your look. Check out these BCC favorites:

  • Curl Up Bounce Back Spray - Delivers a curl-activating firm hold with ultimate frizz control and humidity resistance for up to 72 hours. Featuring an innovative shaping blend for intense curl retention. 
  • Curl Up Perfecting Lotion - Define your natural curls and waves without the crunch. The product can be reactivated by scrunching to refresh your curls and deliver 72 hours of frizz control and humidity resistance.
Hair Play
Create the unique looks you have always wanted, this line is designed to mold, hold, and make hair do as it's told. Plain and simple. Check out these BCC favorites:

  • Hair Play Hybrid Claywax - This unique Claywax is reshapable up to 72 hours, dries like clay but molds like a wax. Providing a dry, matte finish to your style.
  • Hair Play Sea Salt Spray - Infused with Genuine Dead Sea Salt to create just out of the ocean beachy texture and fullness with a matte finish
Hair Stay
From light to maximum hold, take control of your style with the Hair Stay line. Dedicated to a brilliant finish on every look. Check out these BCC favorites:

  • Hair Stay Molding Pomade - Can be used wet or dry for a polished look or touchable styles with a strong style hold. Remains remoldable all day. 
  • Hair Stay Working Hairspray - Work and play with this hairspray, designed to deliver a movable and touchable style without any sticky residue. Features a buildable finish, the more you spray the more it will hold. 
Head Remedy
  • Head Remedy Deep Cleanse Shampoo -  A gentle daily cleanser that leaves hair clean and healthy while clearing all the product build up, minerals, pollutants, and hard water residue. 
Moist Repair
Ideal for brittle, dry, and over-processed locks that need some extra love with intense moisture for superior luster and health. Check out these BCC favorites:

  • Moist Repair Anti-Breakage Spray - If your hair is prone to breakage this is your knight in shining armor! Designed to deep condition and detangle while strengthening each strand for reduced breakage and splitting. 
  • Moist Repair Revival Creme - Dramatically improves manageability and banishes frizz, static, and fly-aways while adding body to every style. 
Tame Frizz
Lock in your signature style while locking out frizz and fly-aways! This line focuses on taming your tresses so you look and feel your best. Check out these BCC favorites:

  • Tame Frizz De-Frizz Oil - A lightweight formula that instantly absorbs into your hair to kill the frizz for good while delivering humidity control. 
  • Tame Frizz Smoothing Reconstructor - Revitalize, repair, protect and soften while improving overall hair health with this deeply hydrating reconstructor that moisturizes stressed hair.
Therma Shape
Protect those lovely locks from thermal and environmental damage with this line dedicated to the heat styling trend. Check out these BCC favorites:

  • Therma Shape Straightening Creme - Formulated to stop breakage from styling for healthier hair. Ideal for blow-drying or straightening curly hair to straight while providing up to 72 hours of style retention.
  • Therma Shape Quick Blow Dry - An incredible product that speeds up blow dry times by 50% while lightly conditioning, reducing friction, and breakage. Leaves hair soft and full-bodied.
Awards 
  • KMS Add Volume Liquid Dust was named Editor's Pick for Volumizer and won a 2018 Total Beauty Award
  • KMS Salons recieved Salon Today STAMP 2017 Awards
Giving Back
  • KMS proudly sponsors the Beauty Changes Lives Experience
  • Partners with MENCAP a learning disability charity, to raise awareness by hosting Style Sessions for youths with learning disabilities. 
Press
  • Featured in Modern Salon
  • KMS California's UK Editorial Collective worked backstage at London Fashion Week.
  • Featured on Global Zoom 17 Webcast
  • KMS Creative Team styled models and featured KMS products at New York Fashion Week
  • KMS Lela Rose presentation at New York Fashion Week
  • Featured in The Craft Magazine
  • KMS sponsored Modern Salon's Balayage & BOHO contest

We LOVE to hear from YOU, so let us know in the COMMENTS down below & in a REVIEW on our website when you try our luxurious products! Thank You for Reading! 

No comments:

Post a Comment

We love to hear from you!