Concealer can be your best friend...if you use it correctly!

Everyone needs a little concealer, even if it is just once in a while.  Most people apply it under the entire eye area.  Not correct!  The best way to disguise the bags is to highlight the crease and then apply a darker shade to the puffy area.  This will give the illusion of a smooth under-eye.  Jane Iredale's Circle/Delete Under-Eye Concealer comes with two shades just for this purpose.  It's also full of Vitamin K to fade hyperpigmentation and repair blood vessels to get rid of those circles!

Matrix Biolage RAW...performance naturally!

Are you searching for hair care products that are free from glutens, sulfates, parabens, silicones and artificial colors?  You can stop your search!  Matrix has developed Biolage RAW!  There are three formulas for shampoo & conditioner.  Recover - for stressed, sensitized hair; Nourish for dull, dry hair and Uplift to add lightweight body.  Each formula also has a clay masque product that gives your hair that extra boost to healthy!   One of the best products in this line is the Replenish Oil Mist.  No matter which formula you need, Replenish works for everyone!  This hard-working product does six things...it's a pre-shampoo oil for thin hair, a blow-dry aid, a smoothing agent, an overnight treatment and a conditioner!  It's fabulous!

A Silky-Smooth blow-out...Olivia Garden shows you how!

Using the right brush can make all the difference in creating and finishing your style.  To do a smooth blow-out, it's important the barrel be metal ceramic coated.  The barrel heats as you blow dry, acting as both a flat iron and allowing you to light curl or shape strand.  BCC has the complete Olivia Garden professional brushes for all hair styles. 

Pomade! Use it right for great style!

Suavecito is just one of the great Men's grooming brands at BCC.  Here they show you how to use
pomade correctly for great, all day style!

Curls, waves or straight....get the look with your flat iron!

Get straight, shiny hair.  Use the flat iron by sectioning your hair into at least 4 layers.  Use clips to keep the layers separated.  Then straighten a layer of your hair at a time.

Create a cool crimp by starting with straight hair. Grab a one-inch section of hair and position your flat iron at the root.  Twist your wrist back and forth as you glide the iron all the way to your ends. 

Use your flat iron to seal in your temporary hair chalk.  Your temporary color will last longer.

Get sexy, undone curls by starting with the flat iron near your scalp.  Wrap a one-inch section around the flat iron plates as you simultaneously turn the flat iron away from your head (kind of like curling the ribbon with scissors).  Continue pulling the iron down the section of hair until you reach the ends.

Get textured, 2 day hair, even on freshly washed hair.  First lightly mist hair with a salt spray, like Tigi Catwalk Sessions Spray or Surface Swirl Sea Salt Spray, then loosely braid a few one-inch sections of hair around your face.  Run the flat iron over the braids, let cool, then undo them.
Add longer lasting curl to straight hair by rolling a strand into a coil, wrap it in foil and press it with a flat iron.

Bold Lips....style for fall! Jane Iredale shows you how!

MEN!

Men - The page for all things men!  That's what we have for you!   Find top rated shampoos, body washes, pomades and more.

Have a beard that needs some TLC? We have you covered with the best beard products on the market, including beard balms and oils!

Interested in creating the perfect pompadour? We have your back their there as well. The best pomades, clays, waxes and more are just a click away.

No matter what your style, Beauty Care Choices has you covered. Not only do we offer the best barbershop products but we will also keep you up-to-date on what's new. New manly soaps, sprays and shaving products are added daily. Explore the best in men's grooming with ease while finding the exact product that works best for you! Find the best from professional men's grooming brands such as Suavacito, Elegance, Clubman, Gibs, Woody's, American Crew, Layrite, Barber Baster, Reuzel and Mensdept!

New from Goldwell

Three new formulas - Control, Color and Repower - give you the perfect formula for your hair's need!  In stock and available now, the new Kerasilk is sold on-line EXCLUSIVELY at Beauty Care Choices.

New at BCC...

They are beauty care items...little gems we've found that make your beauty routine easier, more successful or just plain fun!  We've started with nine great finds, but bookmark the BCC Beauty page, because we'll be adding items all time...when we find them, we'll share them with you!

Take a quick peek at the great 20 piece nail tool kit or love the make-up sponge, latex free blender.  Find make-up lollipop brushes and a universal travel plug adapter.  You are going to love our finds!

Who is he...and why do you care?

He's Leland Hirsch...Known as the “Pioneer” of modern professional hair color specialization, in the early 60’s, Leland was one of 
the very first colorists in the world, focused only on hair color. He was the voice and an advocate for the importance of departmentalized color departments in salons, establishing one of the first color departments 
and training multiple hair color specialists.  Leland is known by beauty editors as the legendary creative "godfather of hair color, the visionary pioneer, the scientific product development hair color authority.  Born into a family of chemists, Leland was involved with hair color at an early age. Throughout his career, he impacted change in the hair color category, creating a generation of specialists, all while following his mission to discover “what should be that is not.”  In 2000, Leland became the first hair color specialist to receive a North American Hairstyling Awards, the Lifetime Achievement Award (NAHA), from the Professional Beauty Association. Other NAHA recipients include hairdressers Vidal Sassoon, Paul Mitchell and Horst Rechelbacher.

That's who he is...now...why do you care?  You care because Beauty Care Choices now has his Celeb Luxury hair color products available to you.  If you color your hair, you will love Celeb Luxury.  And it doesn't matter what color!  For example, the Viral-Extreme Colorwash comes in Hot Pink, Purple, Teal and four other colors.  It adds color to your hair while cleansing to stop fade and wash out!  The Gem Lites Colorwash is for those less adventurous; with colors like brown diamond, ambers and sunstone.  Finally, there is Viral Pastel Colorwash in shades of lavender, light pink and baby blue!  All Colorwash colors get an even deeper look with consecutive washes.

"Framed" - a great nail look by Essie!

Mizani Products for after a Chemical Straightening

Chemically straightening your hair can make it weak and brittle, in need of moisturizing TLC.  That's why there is Mizani!  These products will restore your hair and maintain it's shine so your straightening process keeps on giving you the results you wanted!  Order your keys to hair health now...click here!

Filing your nails the right way!

Choose a nail file. Emery boards are the most basic nail file and are a cheap and easy tool for filing your nails. They come in different grits -- the lower the number, the rougher the grit, and the more of your nail it will take away at once. Try to find a file with a grit between 220-300 if you have healthy natural nails.

• Glass files are very effective, but they can be very expensive.
• Crystal files are as effective as glass files, but are cheaper.
• Try to avoid metal files if you can. They can tear your nails and cause peeling.
• Consider getting a few different types of emery boards so you can file your nails as smoothly as possible.

Decide on your nail shape. Before you start filing your nails, you need to decide on the shape you'd like your nails to be. There are five basic nail shapes: oval, square, squoval, round, and pointed/almond. Then create each shape, start at the sides of your nails and follow the natural curve of your cuticle until you reach the center of the nail. Here are the distinctions between the five basic nail shapes:

• Oval. The oval is a basic nail shape for short, low-maintenance nails. This shape is curved at the top, creating an oval shape for the nail.
• Square. The square nail has a slightly curved edge that meets two flat sides. It creates a square (or really, a rectangular) look for each nail.
• Squoval. As the name suggests, this nail shape isn't as round as an oval and isn't as straight as a square. The Squoval, perfect for nails with wide nail beds, is curved but still maintains a partially square look.
• Round. The round nail is more curved than the oval nail. The sides of the round nail are curved and meet at a rounded point.
• Pointed/Almond. This is a more extreme version of the round nail. A pointed nail does not have a flat or curved edge but has both sides meeting up to create a point. This creates a dramatic look but requires higher maintenance.

Skin Care tips that really help!

Pour on the Protection to ensure you layer on enough sunscreen.  It's the best way to keep skin youthful.  Fill the hollow of your palm (about ½ teaspoon) with a broad-spectrum sunscreen with SPF 30 or higher to coat your face, neck, and ears.  You may have to apply two coats to finish what you've squeezed out, but that's how you make sure you're covered.

Look Sun-Kissed!  A little tint takes years off your face by evening out your skin tone,  which a recent study found is a key marker of youthfulness.

Eat a Skin-Saving Breakfast. The first meal of the day -  include almonds.  They contain essential fatty acids, which help put the brakes on inflammation that accelerates fine lines, sagging, and blotchiness.  Not feeling like a nut or can't eat them? Salmon, tuna, and halibut are good lunch/dinner sources.

Zen Your Skin.  Stress is so damaging to skin.  High levels of tension can spike hormone production that leads to breakouts or aggravates conditions like psoriasis. Controlling stress keeps your skin calm—but that's easier said than done! But you will be glad you took the time.  Taking a 10-minute time-out to apply a face mask and relax. Unplug and turn off!

Protect with Powder!  Sunscreen stops working in less than 3 hours, so reapplication is key. For easy touch-ups, use powder sunscreen.  It's light, so skincare stays intact.

Pair Your Potions!  A 'cross-training' regimen is the key to rapid rejuvenation. Some ingredients—like sunscreen and antioxidants in the morning and retinoids and peptides at night—work better as a team.

5 minutes for "Desert Waves" using a flat iron!

So fun, so easy!  Redken shows you how to get this fabulous, trendy look! 

Goldwell Hair Color Finalists for 2016!

Congratulations to the Goldwell 2016 U.S. Gold Finalists:  Creative Colorist, Colette Jones of GiddyUp Salon & Spa (Okanogan, WA); New Talent Colorist, Linda Cabrera of Hair By Scott & Co. (Delray Beach, FL); and Partner Colorist, Daniel Rubin of Trio Salon (Chicago, IL).  These three National Gold Finalists will have the honor of competing live on behalf of the United States in the 2016 Color Zoom International Competition. This hands-on color competition will take place at Global Zoom in Stockholm on Sunday, October 2nd, 2016, giving contestants the opportunity to prove their creativity against other finalists from around the world and to earn the ultimate Global title.