It's new and it is from HeadBlade! ATX - All Terrain Razor has a multi-blade technology with a flow through designed. It makes head shaving easy and only takes a single pass. Its a 4-blade lubricated cartridge razor. The blade in the back gently drags along the scalp so it reduces the chance of a nick. It works great on your face, body or legs! Refill blade cartridges too! See a "How-to-Use Video on our Video page.