Tuesday, May 12, 2015

"More is Less" for Boomers

Cindy Joseph is a make-up artist turned super model. She's says "more is less" for the boomers of her age.  She's 64 and has five basic make-up tips for all baby boomers.



  • Use cream-based, not powder-based cosmetics on your face. Powder adds texture to skin that already has developed texture.
  • A good rule of thumb for lipstick is to find a tone that matches the inner lip or gums.
  • Women older than 50 tend to lose definition in their eyebrows. Just go with that. Don’t recreate the brows you had in your 20s.
  • This is a hard one, but do not wear any eye shadow at all (and especially no contour eye shadow in the crease because it gives the appearance of deepening the crease). A little bit of mascara is OK.
  • Tinted moisturizers don’t work. If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.

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