Sunday, November 10, 2019

WHAT'S NEW this week?

Now in fun new prints!

If you haven't used make-up eraser, then you are in for a treat! It removes your makeup with ease. A make-up removal cloth that uses only water to promote the health of the skin. The Makeup Eraser lasts 1000 washes and eliminates your need to buy product to remove makeup and debris. Gently removes waterproof eyeliner, mascara, and much more! Machine washable and leaves no makeup stains behind. Great for all skin types.

Now in Tropical, Midnight Kisses, and Morning Kisses.  Love them all!  Give them as gifts!


Add intense, glossy shine to your hair with this shine spray. A spray that lights up your style with exquisite shine. Non-greasy, non-drying, non-sticky and won't collapse or weigh down your hair. 

Saturday, November 9, 2019

The Shampoo Massage

Shampoo is the first step in beauty treatment for your hair: it clears away the impurities that can give hair a dull appearance.  It's also the time to give your scalp a massage - a massage will encourage circulation & invigorate your scalp, as well as relax away tension.  Follow these 3 steps for the best shampoo massage.  You and your scalp will feel great!
  1. Spread shampoo evenly. Work through your hair methodically: the top, then the sides and the back of the head. Ruffle your hair with your palms and fingertips, then massage your scalp and the length of your hair to help spread the shampoo thoroughly throughout your hair. 
  2. Massage your scalp energetically with your fingertips in a small circular motion. Move from the sides to the top of your head. 
  3. To help massage the scalp, firmly push your fingertips through your hair without lifting them up. Move from the front to the back and from the sides towards the top of your head. Applying continuous pressure with your fingertips helps to stretch your muscles out and relax the scalp. Don't forget the back of your head which can be home to stress and muscular tension.

Friday, November 8, 2019


Welcome to a more sensitive world with No Nothing! 


Surprisingly many of us have sensitive skin or have experienced allergic reactions to cosmetic products. With the right kind of products, allergies and irritations can be controlled or avoided. To supply high quality products for this need, KC Professional has developed a sensitive range of hair products for styling as well as cleansing and conditioning hair and scalp.

As the name of the range implies, No nothing products contain as few potentially sensitizing ingredients as possible, and to make everyone with a sensitive nose happy, all products are also 100% perfume-free. Their products are hypoallergenic, fragrance-free, unscented, paraben-free, colorant-free, gluten-free and soy-free. They are perfect for safely cleansing, conditioning and styling hair for the whole family – especially those who have sensitive skin or have developed fragrance hypersensitivity.

The shampoos & conditioners have four formulas:  color, volume, repair and moisture.  The style and finish products include hairspray, non-aerosol free hairspray, mousse, heat protection spray & dry shampoo.

No Nothing Moisture Mist does wonders for dry hair, providing heat protection, moisture, and helps prevent static. 

Thursday, November 7, 2019

Get the natural look in 3 minutes or less!

Love the natural look?  Want to wear just a simple make-up look that takes less than 3 minutes?  Jane Iredale's Pure & Simple Kits are just what you are looking for!  These kits contain just what you need for a natural make-up look.  They come in kits for light, medium light, medium, medium dark and dark skin tones.  They are also perfect for teens who are just starting to wear make-up!

What's in the kit:
  • Anti-oxidant rich PurePressed Base Mineral Foundation is sheer, matte, oil free and weightless.
  • A little swirl of PurePressed Blush across cheeks will highlight with a soft wash of natural looking color.
  • Enhance the color and shape of eyes with long-lasting, crease-resistant PurePressed Eye Shadow. Used wet or dry, it's totally gentle and safe for sensitive eyes.
  • Go rosy with Just Kissed Lip and Cheek Stain. Rich in natural botanicals, the formula is loaded with Olive and Avocado oils plus Rose Flower Wax & Beeswax so you can kiss dull, dry lips goodbye.
Watch how simple & effective!    Buy Now!

Wednesday, November 6, 2019


Cetyl alcohol is very different from “regular” alcohols, like ethanol. It’s a white, waxy substance  found in animals and plants, like coconut and palm oil. It can also be made in a laboratory. The chemical makeup of cetearyl alcohol is different from more commonly known alcohols. In cetearyl alcohol, the alcohol group (-OH) is attached to a very long chain of hydrocarbons (fats). This feature allows fatty alcohols to trap water and provides a soothing feel to the skin.

In personal care products like skin lotions and creams, cetyl alcohol serves as a thickening agent and emulsifier (An emulsion is a mixture of two or more liquids that are normally immiscible (unmixable or unblendable).), to help keep product ingredients from separating. Because cetyl alcohol melts at temperatures higher than the average human body temperature, it is useful in cosmetic products like lipsticks, helping lip color adhere to the skin.

For nearly 30 years, a Cosmetic Ingredient Review (CIR) expert scientific panel has stated that cetyl alcohol is safe for use as cosmetic ingredients. In 2005, CIR considered available new data and reaffirmed its original safety conclusion.

Tuesday, November 5, 2019

False Eyelashes - Trending Now!

Everywhere you look familiar faces are now suddenly making do a double take. Big, bold lashes are making a statement. If are wanting those "look-at-me-lashes," then it's time to invest in a great pair of false eyelashes. It doesn't matter if you want to give your lash line a little boost with a natural-looking set or prefer the look of over-the-top dramatic lashes, false lashes can create the look.  No more clumping mascara or pinching lashes with the curler, and no more mascara running down your cheek.

You have lots of choices with lashes - strips, individual lashes, even magnetic lashes.  They are so easy and quick to apply once you get the hang of it, you won't just use them for special occasions.  You may end up with a couple of styles - a wispy everyday look and a pair for a dramatic evening out. 

No need to search further than Beauty Care Choices to make your selection.  We carry two of the very best - Ardell and I-Envy.  

Monday, November 4, 2019

Here come the holidays!

We'll we reminded you the first of last month! Now we have 24 days to Thanksgiving, 47 days before Hanukkah will begin and 50 days before Christmas.  Hopefully you have your lists ready!  What lists you ask?
  • The Thanksgiving Menu
  • The Christmas or Hanukkah Dinner Menu
  • The special foods shopping lists
  • The "extras" list of traditional items you make, bake, or do for the holidays.
  • Your holiday gift list - at least a list of who you give to, along with some idea of what you want to give.
We'll we can't help you with the first four, but Beauty Care Choices is ready to assist with your gift-giving list.  We have everything from the best styling tools to special beauty gift kits to stocking stuffers.  Take a look!

Sunday, November 3, 2019

WHAT'S NEW this week?

It's all about your feet with Footlogix!  Lovely, velvety mousses for dry cracked heels, rough skin, sweaty feet & more.  Plus shoe deodorant, anti-fungal toe tincture spray, a tired leg mousse and a foot soak concentrate.  If you have feet issues, then Footlogix is what you want.  Shop now!

Avanti Titanium Wet to Dry Flat Iron

Deliver ultimate styling results with this wet to dry flat iron. Designed with an EasyFlex hinge that requires less force to close, reducing stress on the wrist and hand. Gives your greater control and stability during styling with more ease and comfort. Has a 23-degree plate opening versus a traditional 12-degree opening to offer faster, easier placement of hair sections during straightening. Great for all hair types.
Buy now!

Saturday, November 2, 2019

Face Acids - what you should know.

Acids - they’re the miracle tools used to fight acne, wrinkles, age spots, scarring, and uneven skin tone. But with so many acids on the market, it can seem overwhelming to remember which to use — and for what — and which products to buy. It's important to know what each does.  So we've put together a list of the most common ones, along with why to use them.

Salicylic acid has been around for a long time. It’s well-known for its ability to exfoliate the skin and keep pores clear, which helps reduce acne. You’ll find it in serums and cleansers at concentrations between 0.5 and 2 percent, as well as in spot treatments for breakouts.

Salicylic acid is also used in higher concentrations as a peeling agent for treating acne, acne scars, melasma, sun damage, and age spots in dermatology clinics. It’s so effective that it’s used in wart and corn removal solutions, although it’s still safe to use in pigmentation-prone dark skin. Since it’s related to aspirin (acetylsalicylic acid), it also has anti-inflammatory properties.

Glycolic acid is the most popular alpha-hydroxy acid (AHA) used in skin care. It comes from sugar cane, and is the smallest AHA, so it’s the most effective at getting into the skin. Glycolic acid is a fantastic anti-aging agent that seems to do it all.

It’s very effective at exfoliating skin and reducing fine lines, preventing acne, fading dark spots, increasing skin thickness, and evening out skin tone and texture. So it’s no surprise that you find it in many different skin care products. It’s commonly found at concentrations below 10 percent.

Much like salicylic acid, glycolic acid is also used in peels for treating acne and pigmentation, sometimes in tandem with microdermabrasion or micro-needling. However, use of glycolic acid increases sun sensitivity even when it’s not on the skin, so you need to use sunscreen as well to prevent extra sun damage.

Hyaluronic acid adds volume to the skin, calms the skin and maintains skin's moisture.  Hyaluronic acid, also known as hyaluronan, is a clear, gooey substance that is naturally produced by your body. The largest amounts of it are found in your skin, connective tissue and eyes. It binds to water to help retain moisture. As we age, our body products less hyaluronic acid, so applying it to your skin daily can reduce the look of wrinkles, redness and make skin appear smoother.

Mandelic acid is another alpha-hydroxy acid, one that’s derived from bitter almonds. Like glycolic acid, it’s an exfoliating agent that’s useful for preventing acne, treating sun damage, and evening out pigmentation.

However, due to its larger molecular structure, it doesn’t penetrate skin as deeply as glycolic acid, so it’s less irritating to the skin. For this reason, it’s commonly recommended in peels instead of glycolic acid, particularly for ethnic skin which is more prone to rebound pigmentation. (Rebound pigmentation occurs when a resistance is built up to a particular substance due to excessive use. This causes the substance to not only be ineffective, but often causes it to have the opposite of the intended effect.)

Azelaic acid has been one of the mainstay treatments for fighting moderate acne for the last three decades, and is found in many prescription-only creams. It keeps pores clear, kills bacteria, and reduces inflammation. It’s generally found at 15 to 20 percent concentrations in creams that are designed to be applied all over the face, morning and night. Azelaic acid generally has very few side effects, but in some people with very sensitive skin it can cause stinging, peeling, and redness.

As well as treating acne, azelaic acid is also a skin-lightening agent that’s useful for fading post-acne marks, or post-inflammatory hyperpigmentation. It’s frequently combined with retinoids as a milder alternative to hydroquinone.

Kojic acid is produced by bacteria used in the fermentation of rice for the production of sake. It’s a popular ingredient in Asian skin care products thanks to its whitening and anti-aging properties
It’s found in cleansers and serums at 1 to 4 percent concentrations. Unfortunately, it’s very irritating to skin — but it’s also very effective.

Ascorbic acid is the most common water-soluble form of vitamin C, and is used in skin care for its anti-aging effects. It’s also been used as a substitute for hydroquinone in treating melasma. Ascorbic acid is very unstable in the presence of oxygen and water, so it’s commonly available in more stable forms under the name magnesium ascorbyl phosphate and tetra-isopalmitoyl ascorbic acid.  

Using Acids:
Many acids offer multiple benefits and since they can come in many different formulations it’s possible to use more than one. Brands will often advertise the active acids in cleansers, serums, toners, and more, but check the ingredient list to make sure the acid is the active ingredient — listed near the top, and not a forgotten side character at the very end of the list.

Don't mix your acids, instead use one in the morning & another at night:
  • Don’t use salicylic acid with any other acid at the same time. Extreme skin irritation may occur when mixed.
  • Avoid salicylic acid with products that contain niacinamide.
  • Don’t use glycolic acid or lactic acid in combination with ascorbic acid (vitamin C). This will cause the ascorbic acid’s benefit to disappear even before it begins to work.
  • Avoid using AHAs with retinol. 

Friday, November 1, 2019

BRAND PROFILE: Soma Hair Technology

For the past 17 years, Soma has combined its grassroots philosophies with modern innovations to develop and deliver a full range of authentic hair cleansing, conditioning, styling and finishing products of superior quality. Soma uses completely healthy ingredients in each of their 20 Shampoos, Conditioners, Styling, and Finishing products. Every product they sell must meet their three criteria:

1st Criteria: Give Your Hair More of What it’s Made of.

Your hair is Keratin Protein. The best way to repair and protect your hair is to put Keratin Protein back into it. This is called permanent conditioning. At Soma, they use an Organic-derived chain of quaternized Keratin Protein. Tests show that after five successive shampoos with a quaternized Keratin protein, up to 45% of the protein deposited on freshly permed or color-treated hair bonded to the hair’s cuticle and cortex; thus, successfully providing permanent conditioning.
  • The science: The best way to treat damaged hair is by using what your hair produces on its own. Keratin Protein holds moisture in the hair. When hair is damaged, Keratin is lacking. The only way to fix it is by replacing the Keratin with another Keratin protein. During any “chemical” treatment, such as coloring, perming, or relaxing, cysteine bonds will break and/or reform, causing hair to become brittle. To replace moisture, chemically treated hair needs permanent conditioning. Soma products covalently bind Keratin protein and amino acids to form the unreacted sulfhydryl (SH) groups and disulfide bonds to create permanent conditioning within the hair.
2nd Criteria: pH Specificity
Your hair has a natural pH range between 4.5 to 5.5 (the pH scale goes from 0-14 – with 0-7 being Acidic and 7-14 being Alkaline). When you maintain your hair with products in this pH range, you keep the hair cuticle closed – locking in color, maintaining moisture, and reducing frizz. This specific pH range is what started the whole professional hair care industry. The pH range must be specified to be at least 5.5 or less to keep your hair cuticle closed!
  • The Science: During chemical treatment, the hair structure physically changes; the natural pH is raised above 5.5 to break bonds and/or give “lift” (open the cuticle). To color hair, the cuticle must be lifted with the pH higher than 5.5. To maintain hair color, pH must return to normal (4.4-5.5). External factors such as air and water (which may have a neutral pH of approximately 7), impede the ability of colored hair to maintain its sheen and normal pH, over time. To counterbalance these effects, colored hair should be cared for with low pH products.
3rd Criteria: No Alcohol Allowed
Hairsprays can contain anywhere between 70-90% alcohol (denatured SD). What does alcohol do? It’s a drying agent. That means it attacks moisture in your hair. Alcohol will attack the hair structure itself and destroy it, causing hair to become dry and brittle by extracting the Keratin protein you have been trying to replace. Hairsprays can actually remove ink from clothing! If it can remove ink, imagine what it does to your hair color!

Soma story:
Two friends living just outside Toronto, Canada, decided they would change the hair industry forever in 1995. One was a chemist; the other a specialist in business management. Their shared passion and beliefs led to the development of Soma haircare products in a makeshift lab. The samples they gave to trusted family and friends came back with enthusiastic praise. With positive feedback and ample confidence in their creation, Soma launched that year with only five products: Three shampoos and two conditioners with names like Wind, Rain, and Cascade.

Wednesday, October 30, 2019


Argan oil is produced from a the nut of the Argan tree (Agrania Spinose), which only grows in Southwestern Morocco. This non-fragrant oil is used in both food (think of the oil used for dipping bread) and cosmetics. It’s packed with nutrients. It contains a very high % of lipids and fatty acids (linoleic, oleic acid and palmitic acid), vitamins A and E (tocopherol) and other minor components (polyphenols, tocopherols, sterols, squalene, and triterpene alcohols). Overall, it's a real powerhouse ingredient for maintaining strong, supple and elastic skin.

Argan oil's natural emollient nature assists with hydration, its also been shown to repair the skin's barrier function and also balance and regulate the production of sebum. As with all plant oils, a diluted solution works best

Local Berber women work in fair-trade cooperatives where they hand-crack the nuts in between two stones, a technique they’ve used for centuries. Instead of being put through a machine, the raw kernels are hand-extracted from the hard shell, hand-ground in a stone grinder, hand-kneaded for hours and first cold-pressed into the oil. It takes one woman three days to make just one liter of oil. This is why argan oil is so valuable.

In 1998, the Argan forest in Morocco was designated a UNESCO protected biosphere so argan oil is sustainable.