Wednesday, December 19, 2018

BEAUTY SCIENCE: Chelating Shampoo

A chelating shampoo energizes your scalp and flicks your hair back into life. The ingredient EDTA is what does the work. It is a colorless water-soluble solid that dissolves limescale and ions. Your list of ingredients will include EDTA (Ethylenediaminetetraacetic Acid) in the name; Tetrasodium EDTA or Disodium EDTA. EDTA is a chemical that binds and holds on to (chelates) minerals and metals such as chromium, iron, lead, mercury, copper, aluminum, nickel, zinc, calcium, cobalt, manganese, and magnesium.

A chelating shampoo works just like an exfoliating face wash. It does more heavy lifting than your regular shampoo.    A chelating based shampoo deploys active molecules called chelating agents. These agents grab on to minerals, dirt particles, and left over shampoos to make a new ring structure. They form a cage around the nasty stuff,  withdrawing gunk, slime, minerals, and residues that build up in your hair from all the things that like to stick to or damage your hair and scalp, including:
  • Hard water showers
  • Minerals-heavy well water
  • Chemical services
  • Copper residues from water pipes
  • Daily gels, hair sprays
  • Skin shedding
  • Color depositing shampoos
  • Oral medications

Take a close look at your scalp, you may see these residues.  They don’t only coat your scalp. They also form an invisible sticky layer around your hair strands.  And to make it worse, 
the stickiness attracts dust and dirt like a magnet. It makes your hair more greasy and your scalp, itchy and flaky.  Want proof ?  Your hair brush can definitely tell a tale or two. Besides looking like a graveyard for your shedding hair, you’ll also find dust and yellowish blobs that come from your hair.

Washing your hair twice a month with a good chelating shampoo will get rid of  dust, residues from sprays, gels and other stuff you put in your hair, along with mineral residues from hard water. The 
  • Easier glide through knots
  • No crunchy hard water hair.
  • Your conditioner will work much better.
  • Flat ironing your hair will be faster - improves glide without all the gunk!
  • Hair appears fuller - the volume is because of less weight on hair.

Tuesday, December 18, 2018

Brows that will Steal the Show this Holiday Season

We all know, it's the brows that frame the face.  No matter what other make-up you wear, or even if you wear none at all, having your brows shaped and groomed is a must.  Here's how to make them a show stopper!

Monday, December 17, 2018

In what order to I apply my skin care products?

We get asked this question a lot! There’s actually an order in which you should be layering all of your skin care products, from facial cleanser to serum to face moisturizer to eye cream. If you’ve always wanted to know whether your moisturizer should go on before or after your serum, read on. Here, we give you the ultimate guide to layering your skin care products.

Sunday, December 16, 2018

Ribbon Highlights - give them a try!

In the world of hair color, there are a lot of trends to keep up with these days. From purple balayage to mushroom brown to shadow hair, it can seem overwhelming. But there’s a new highlighting technique that’s currently trending on social media feeds, and we think it’s here to stay: ribbon highlights. This gorgeous highlighting technique is one you’ll want to look out for, and maybe even try out for yourself! We’ve got the scoop on ribbon highlights, including what they are, how to get them, and the best ways to maintain this pretty hair color trend.

Saturday, December 15, 2018

Taking Care of YOU this Holiday Season!

‘Tis the season—to practice self-care! While you may be focused on running around to find the perfect gift for your friends and family, preparing holiday meals and treats, there’s no better time to treat yourself to some much-deserved TLC. And what better way to do that than to indulge in a luxurious beauty routine? From clay masks to hair masks, there are so many ways to pamper yourself this holiday season. Keep reading to say no to holiday stress and find out how to practice self-care during the holidays.

Friday, December 14, 2018


Their specialty is color depositing shampoos and conditioners.  Their vision is for you to love your haircolor.  They make color fade a thing of the past.
  • Viral-Extreme Colorwash comes in Hot Pink, Purple, Teal and four other colors. It adds color to your hair while cleansing to stop fade and wash out! 
  • Gem Lites Colorwash is for those less adventurous; with colors like brown diamond, ambers and sunstone. 
  • Viral Pastel Colorwash is in shades of lavender, light pink and baby blue! All Colorwash colors get an even deeper look with consecutive washes. 

Thursday, December 13, 2018

Are your hair products causing your acne?

Do you have tiny bumps along your hairline, the upper part of your forehead, shoulders or upper back? The culprit may be your hair care products. This is so common, dermatologist have a name for it — acne cosmetica. This literally means acne caused by products we apply to our skin or hair.  According to The American Academy of Dermatology, hair is one of the main causes of adult acne, so the connection is a lot more important than you might realize.

Wednesday, December 12, 2018


Vitamin C - It's the only antioxidant that is proven to boost production of collagen, which is a key part of the skin's structure.  As you age, the rate at which your body naturally produces collagen declines, and this is one of the main reasons why your skin begins to wrinkle and sag.

Tuesday, December 11, 2018

Professional Hair Styling Tips on Hair Straightening

One of the most important hair styling tips to remember is to always brush your hair before straightening (preferentially using a brush with natural bristles) and remove all residual hairspray, mousse, etc. Brushing your hair relaxes it and makes hair straightening much easier.

Monday, December 10, 2018

Winterize your hair!

With the chill of colder months upon us, weatherproofing your hair is just as important as weatherproofing your wardrobe. The bitter cold, dry air, and unpredictable wind can make doing your hair a nightmare. Luckily, we’re proactively planning the hair looks that’ll help you ward off the cold weather in style.

Sunday, December 9, 2018

Great Hairspray Tips!

Most people have hair spray in their bathroom cabinet. Should you just spray it on top of your hair to give it the desired hold or can you also apply it close to the hair roots? Which of the many hair sprays should you use for different purposes?

Saturday, December 8, 2018

A glamorous Braid!

Braids! From the first time your mother put your hair in pigtails, braids have been part of hair fashion. Why?  Because they keep our hair neat, can be used to create everything from a romantic, soft look to a gloriously elegant crown to a girl-next-door casual look.

Braid Aid by Redken will help you to create beautiful sassy braids that look as if you just stepped off the catwalk. Style will last longer and have more of a defined look!

Friday, December 7, 2018


Sorme has been a sophisticated brand of cosmetics and skin care products for over 20 years.  Many professionals teamed up with some of the finest formulators to bring this exceptional line to enhance natural beauty. Formulated with plant botanicals, natural minerals, vitamins and age-reversing peptides help protect and improve your skin.