Thursday, January 23, 2020

Wednesday, January 22, 2020


If you've ever exfoliated skin cells, then chances are you've used a product containing Glycolic Acid.  It is one of the best, if not the best, dead skin exfoliator and is also used to minimize scars and even out skin tone.

Glycolic acid is made primarily from sugar cane.  It is one of the alpha-hydroxy acids and one of the most studied.  As we have discussed in the past, you need an ingredient with a small enough molecule to pass through the skin's outer barrier and penetrate in order for it to be effective.  Glycolic Acid has a every nice small molecule.  It penetrates easily.  It works to exfoliate by "ungluing" dead skin cells from each other.

Glycolic acid's ability to break down these dead skin cells makes it effective in fighting acne.  Acne is caused by clogged pores which are full of dead skin cells.  Unclogging them is a great first step in fighting acne.  Glycolic Acid also is able to reach into the hair follicles to loosen built-up sebum and proteins to prevent further acne breakouts.

As an anti-aging ingredient, glycolic acid has the ability to make our skin look more vibrant.  Since we don't shed our dead skin cells as easily as we age, glycolic acid can step up and help remove them, making skin look younger and more youthful.   It works the same for acne scars, age spots and sun damage by getting right of the excess pigment in the skin.

One of the extra side benefits of glycolic acid is its ability to help you skin absorb other products like retinol and Vitamin C.  Using a glycolic acid exfoliator also makes make-up application easier as products apply much more smoothly.

Glycolic acid is safe to use as a daily face wash with a 7 to 10 percent glycolic ratio.  A face cream may contain up to 15 percent glycolic acid and still be safe.  The downside to glycolic acid is it makes the skin more sensitive to sunlight so it is best to use at bedtime, especially if it is a glycolic mask.  You also want to make sure your product is pH balanced.

Tuesday, January 21, 2020

Mega Lashes with Mirabella

If you're not one of the lucky few that have full, thick lashes naturally, Mirabella has your solution.  Take a look!

Buy your fuller, gorgeous lashes now! 

Monday, January 20, 2020

Do I dare to cut my hair short?

Have you looked at a woman who has chosen to go really short with her hair and thought, "that style looks so easy" or "I wish I could wear my hair like that".   Still, you have kept your hair long or even very long, afraid to take the chance.  Let's face it...styling long hair can take more time every can also be more versatile.  Short styles are much easier to manage quickly, but they also can limit your styling choices.  So, on it goes, back and forth, and you can't make a decision.  The "to cut or not to cut" conundrum.  There is one way to make this decision easier and it only requires a ruler, a pencil and a quick minute.

Whether a short style will work with your face can be tested with a measurement.  The angle of the jaw is what determines whether you will look better with short or long hair.

Let's measure:

  • Hold the pencil horizontally level right underneath your chin.
  • Hold the ruler vertically right under your ear.
  • The distance from your earlobe to the chin is what determines whether short hair is for you.  If this measurement is less than 5.5 centimeters, then you can head to the salon.  A short hair cut will look great!
While this is measuring trick is a good rule of thumb, it is not the only guide.  Your preferences and how you feel about how you look are much more important.  If the measurement says 6 centimeters, but you really want that pixie cut...go for it! Short styles can often take years off a face.

Sunday, January 19, 2020

BCC CEO Jennifer Coy named to Forbes Business Council

We are so proud!
Press Release
Jennifer Coy, CEO of Beauty Care Choices accepted into Forbes Business Council

Jennifer Coy

Forbes Business Council Is an Invitation-Only Community for Successful Business Owners and Leaders

Shasta Lake, CA 1-7-2020 — Jennifer Coy, CEO of Beauty Care Choices, an e-commerce beauty products company located in Shasta Lake, CA  has been accepted into the Forbes Business Council, the foremost growth and networking organization for successful business owners and leaders worldwide.

Jennifer  was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Jennifer Coy into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Business Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Jennifer has access to a variety of exclusive opportunities designed to help her reach peak professional influence. She will connect and collaborate with other respected local leaders in a private forum and at members-only events. Jennifer will also be invited to work with a professional editorial team to share her expert insights in original business articles on, and to contribute to published Q&A panels alongside other experts.

Finally, Jennifer will benefit from exclusive access to vetted business service partners, membership-branded marketing collateral, and the high-touch support of the Forbes Councils member concierge team.

“I am so excited to join the Forbes Business Council, said Jennifer Coy.  “It is truly an honor to have been accepted and I am really looking forward to both the mentorship and mentoring I will experience.  Being a business owner in the fast moving and ever changing world of e-commerce and beauty products  brings many challenges.  Being a Forbes Business Council member will give me some of the best resources to continue to grow and thrive in today’s retail beauty market.”

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

Saturday, January 18, 2020

FB Live - Styling Tool Tricks

Be sure to tune in to our next Facebook Live show.  They are Fridays at 11:00 a.m. PST

Friday, January 17, 2020


Just four products, but a whole lot of benefits.  Ethica hair care is anti-aging and hair re-growth solutions.  Achieving these benefits can be both complicated and technical.  As with everything, there is no one miracle ingredient, but rather a formulation that includes the right ingredients in the right amounts to gain the maximum benefit.

The daily shampoo gives you an exceptional anti-aging and active stimulation experience, it's a complete product for your hair, scalp, and hair follicle.  It accelerates hair growth while reducing shedding.  It also adds volume and shine as it reduces frizz.

The daily conditioner compliments the shampoo and increases the anti-aging and hair growth benefits.  Hair is hydrated and protected.

Ethica's Ageless Daily Topical spray-on solution adds to overall hair density and is great for use on the front hairline.  It also gives your roots a little lift as it delivers nutrients deep into the hair follicle.

Corrective Daily Topical is your choice is your hair needs some advanced care.  You can spot treat your problem areas and achieve powerful results.  This product is also great for after chemotherapy to rebuild the hair follicle.

Ethica Beauty Products are all alcohol, fragrance, gluten, paraben, & sulfate free.

Thursday, January 16, 2020

FB Live: Truth Treatment Systems

Join us on our Facebook Page every Friday at 11:00 a.m.  Ask your questions, get your answers!

Wednesday, January 15, 2020


A mung bean (Vigna radiate) is a legume that is rich in antioxidants and phytonutrients.  Looking sort of like an oval- shaped pea, the plant is native to South America. Also known as Green Gram or Golden Gram, this bean is packed with nutrients and is a common food in most Asian countries.

Mung beans are also antimicrobial and anti-inflammatory. When made into a powder, it is mildly abrasive and perfect as part of a face mask.  They also have the ability to help increase skin cell activity, slow the loss of elasticity and increase the firmness of skin.  The mung bean and mung bean extracts are best used as anti-aging additives in skin care products.  They have very high free-radical scavenging rates and anti-oxidant capacity.

Mung beans are also a very healthy part of a diet.  Eaten either as a soup by boiling the beans or as sprouts, they have many health benefits including reducing stress & anxiety, bolstering the immune system, promoting cardiovascular health and helping keep your digestive system healthy.

Tuesday, January 14, 2020

The Choice to "Go Grey"

First it's just a stray grey.  You panic and pull it.  It won't make much will grow back grey again.  And, then others will follow.  At first its just a slow trickle, and if you're lucky the trickle will remain slow. But eventually you are faced with the fact that your are going grey.

Going grey is a fact of life.  It can happen at any age, and much of the timing is based on genetics.  What happens is the pigment cells (those that create the color) in our hair follicles die.  The less pigment cells = less melanin.  Less melanin = more transparent hair that appears as grey, silver or white.  Again, genetics play a role.

Most people begin by covering their grey with color.  This works well, and you can keep this up for a long as you desire.  The problem is "roots".   It's easy when just a few strands are grey, but when your hair is more salt and less pepper, the problem of roots can become more of a struggle until eventually your faced with a "skunk" line if you don't maintain roots, which, depending on how fast your hair grows and the style you wear, can be a time consuming and expensive process to keep colored.

So, is it time to grow grey.  Should you make the decision to let your hair age gracefully?  It used to be men with grey were distinguished, while women with grey just looked old.  That is no longer the case.  Grey is a fashion trend right now that even the young are embracing.  Plus, hair care products that enhance and embrace greys, keeping them looking vibrant and healthy, have become a mainstay of product brand lines. Many of the best brands have a whole range of products designed specifically for those with grey hair.

So, if you are ready to take the step, here are some tips to help you along the way.
  • If you have longer hair, consider a shorter style, like a bob.  It will take less time for the color difference to disappear.
  • Discuss your choice with your hair stylist.  She can make suggestions on the best hair products to use to keep the yellowness and dullness out of your gorgeous grey.
  • If you have really dark hair, you may want to have your stylist color the ends and blend your natural grey with the grey color.
  • If your hair is a lighter blonde, there are a number of color washes that will help fade and grey the blonde, letting it look more natural.
Remember, if you decide grey is not for you, your stylist has plenty of color choices to choose from.  Grey does not have to be a permanent choice.

Monday, January 13, 2020

Beauty Cocktails for your skin

Cocktailing is combining two or more beauty products to get the best benefits and streamline your beauty routine.  Customizing your own skincare is a trend that is growing.  Why?  Because your skin is unique and has its own needs and issues. Mixing ingredients helps to maximize your skincare benefits.

The best way to cocktail is to place a small amount of each product in your hand, and then rub your hands together to emulsify and blend before applying to your face.  If you are mixing two ingredients into one bottle, be sure they will work well together and not fight each other.  Some combinations that work well together:
  • Niacinamide & Retinol.  Together they are a powerful antiaging combination that also helps with age spots, discoloration, and wrinkles.
  • Vitamin C & Retinol.  These powerful antioxidants promote the production of collagen and protect from free radicals.
  • Hyaluronic Acid & Tanning Drops & Moisturizer.  Get your glow on as you deeply hydrate and lock in the moisture.
When you cocktail products there are some tips that will make you more successful.
  • Make sure the ingredients you choose to combine are of a similar liquid consistency.  For example, you could combine your toner with a serum or a treatment product.
  • Products with an oily consistency do not stay blended well together.  They will, however, stay combined long enough to apply to the skin if you emulsify and apply quickly.  If you are combining in a bottle, remember to shake it well before each use.
  • Most cream products do not work well in a cocktail.  You can, however, add a couple of drops of facial oil into your moisturizer before applying it.  

Sunday, January 12, 2020

WHAT'S NEW this week? Free Stuff

Do you have a favorite brand?  Is there a brand you've been wanting to try?  You do like free stuff?  If your answer is YES, then Beauty Care Choices FREE GIFTS page is one you want to check out.  Right now there are 33 brands that come with a free product with purchase.

And there is more!  Free gifts from other brands including Matrix, Kitoko, Enjoy, Pureology, Redken, Zoya, Baxter, Elegance, Goldwell...the list goes on.


Beauty Care Choices also has a CLEARANCE page with products up to 75% off.  Here's another way to try something new and save big bucks.   There is page after page of products to select from.

Saturday, January 11, 2020